Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings, Inc. (NASDAQ: AREB, warrants: AREBW) regularly issues news updates that highlight its activities as a patriotic lifestyle brand. Company press releases cover developments across its core categories, including branded safes and personal security products, concealed carry products, apparel and accessories, and American Rebel Light Beer, which the company describes as a premium domestic light lager with a strong patriotic identity.
News related to American Rebel often focuses on distribution and retail expansion for American Rebel Light Beer. Recent announcements describe a distribution-first strategy built around partnerships with regional beverage wholesalers in states such as Pennsylvania, Indiana, Virginia, Massachusetts, and Arkansas. These stories detail new distributor agreements, expanded territory coverage, and the role of long-established, often family-owned wholesalers in bringing American Rebel Light Beer to on-premise and off-premise accounts.
Other company news centers on the safes and security side of the business through Champion Safe Company, a subsidiary of American Rebel. Press releases have highlighted year-over-year growth in Champion Safe orders at specific dealers, along with dealer recognition stories that emphasize product quality, American-made steel construction, fire protection features, and dealer feedback on customer demand for secure storage solutions.
Investors and followers of AREB and AREBW can also find updates on corporate and capital markets actions in the company’s news flow, including leadership decisions to convert accrued fees and compensation into equity, steps described as supporting stockholders’ equity, and references to efforts to maintain Nasdaq listing compliance. Together, these news items provide ongoing insight into how American Rebel is managing its patriotic lifestyle brand across safes, security products, apparel, accessories, and beverages.
Champion Safe / American Rebel (NASDAQ: AREB) announced that its flagship American Rebel retail store in Lenexa, KS posted more than 80% year‑over‑year growth as of Nov 20, 2025, driven primarily by strong demand for safes.
The Lenexa showroom at 8500 Marshall Dr, Lenexa, KS 66214 carries full Champion and American Rebel safe lines plus concealed‑carry gear and apparel, and credits deep inventory, hands‑on demonstrations, staff expertise, and product knowledge for accelerating sales.
American Rebel Holdings (NASDAQ: AREB) announced a distribution partnership with Wilson McGinley to launch American Rebel Light Beer in western Pennsylvania on November 17, 2025. The rollout prioritizes the On-Premise channel (bars and restaurants) with an Off-Premise expansion through the holiday season.
Company cited strong NBWA 2025 engagement: meetings with 110 distributors, 83 qualified follow-ups, 65 high-interest opportunities, and 16 on-site verbal commitments, which helped open nine new states for potential entry and led to immediate contract negotiations with two distributors within 24 hours.
Champion Safe (NASDAQ: AREB) highlights SafeSource USA’s 92% year-to-date growth in 2025 versus 2024, driven by SafeSource’s 2024 acquisition and upgrade of Champion’s Lewisberry, Pennsylvania facility now operating as SafeSource PA. The release credits SafeSource’s expansion across the Northeast, its state-of-the-art showrooms in New York and Pennsylvania, multi-brand retail scale, and digital marketing/education efforts for the sales surge.
The announcement reiterates a long-standing Champion–SafeSource retail partnership since 2013 and positions SafeSource PA as a regional hub for homeowners, collectors, and businesses seeking high-security safes.
American Rebel Holdings (NASDAQ: AREB) filed its Form 10-Q for the quarter ended September 30, 2025, reporting total stockholders' equity of $3,378,257.
That amount exceeds the Nasdaq Capital Market continued listing equity standard of $2.5 million. The filing was submitted on November 10, 2025, after a Nasdaq Panel decision on October 20, 2025 that conditioned continued listing on evidence of equity compliance via a public filing by November 15, 2025.
American Rebel reported an improvement from a stockholders' deficit of $(8,012,673) on March 31, 2025 and $(3,127,891) on June 30, 2025 to positive equity of $3,378,257 as of September 30, 2025, representing improvements of approximately $11.4M and $6.5M, respectively.
American Rebel Holdings (NASDAQ: AREB) announced that American Rebel Light Beer will be an Official Beverage Sponsor of the Salute to Service: Patriot Crawl in Nashville on November 11, 2025 (Veterans Day).
The event runs 1:00–5:00 PM with check-in at Jelly Roll’s at 12:00 PM, features seven Broadway venues, live music, military tributes, and benefits nonprofit Label 22. Wristbands are $25 advance/$30 day‑of (4 drink punches); VIP badges are $25 advance/$30 day‑of with rooftop access, meet‑and‑greets, and swag. Headliner: Danielle Peck; partners include 4Patriots, Heroes Vodka, and 4 Branches Bourbon.
Champion Safe Company (NASDAQ: AREB) spotlights Hyatt Coin Shop in Charlotte after the dealer reported 30% year-over-year sales growth through Q3 2025. Family‑owned since 1959 and operating from the same location since 1964, Hyatt Coin Shop is led by third‑generation owner Mitch Hyatt and continues a multidecade partnership with Champion Safe. The Charlotte showroom displays over 30 safes with more than 100 in stock onsite and offers in‑house servicing and regional delivery. The announcement emphasizes product expertise, long customer relationships, and the dealer’s role in driving regional sales for Champion Safe.
American Rebel Holdings (NASDAQ: AREB) is launching 16oz American Rebel Light cans in Kroger beginning November 5, 2025, with initial placements in Tennessee.
Rollout dates: Clarksville Kroger #580 grand opening on November 5, 2025 (near Ft. Campbell) and Nashville Kroger #502 reopening on November 12, 2025. Promotional activities include an American Rebel tour bus and swag giveaway in Clarksville on November 8, 2025, 12–4 PM. The move positions the brand in two high-traffic, patriotic retail locations ahead of Veterans Day and leverages Kroger’s national footprint to support broader retail expansion.
American Rebel Holdings (NASDAQ: AREB) celebrates Matt Hagan’s victory at the 25th Annual Dodge NHRA Nevada Nationals on Nov 2, 2025, driving the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to a 3.877-second, 327.03 mph final pass versus Austin Prock.
Hagan qualified No. 3, defeated three opponents en route to the final, earned bonus qualifying points, and sits second in Funny Car standings with one race remaining. The release highlights national TV and at-track exposure, multiple 2025 wins, ongoing 2026 sponsorship with TSR Nitro, and planned near-national distribution rollout in H2 2026.
American Rebel Holdings (NASDAQ: AREB) is the primary sponsor of Matt Hagan’s Dodge//SRT Hellcat Funny Car and John Hall’s Buell Pro Stock Motorcycle at the 25th Annual Dodge NHRA Nevada Nationals (Oct 30–Nov 2, 2025).
The sponsorship includes national FS1 broadcast windows and full-weekend streaming on NHRA.TV, while American Rebel Light Beer reports distribution across 15 states and product specs of ~100 calories, 3.2g carbs, 4.3% ABV. The activation aims to convert race-day exposure into retail momentum and increased chain activation.
Champion Safe (NASDAQ: AREB) spotlights Dickson Sportsman Store in Dickson, Tennessee for 26% year-over-year sales growth and a long-standing dealer relationship. Founded in 1976 and entering its 50th year, the family-owned store is praised for customer service, deep local ties, and consistent Champion Safe product sales over 25 years. Champion Safe CEO highlighted the dealer's legacy and partnership strength, while owner Rick Dysinger credited Champion safes for strong sell-through and value. The release emphasizes the retailer as a regional destination for safes, firearms, and outdoor gear and provides store contact details and website for customers.
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