Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings, Inc. (NASDAQ: AREB, warrants: AREBW) regularly issues news updates that highlight its activities as a patriotic lifestyle brand. Company press releases cover developments across its core categories, including branded safes and personal security products, concealed carry products, apparel and accessories, and American Rebel Light Beer, which the company describes as a premium domestic light lager with a strong patriotic identity.
News related to American Rebel often focuses on distribution and retail expansion for American Rebel Light Beer. Recent announcements describe a distribution-first strategy built around partnerships with regional beverage wholesalers in states such as Pennsylvania, Indiana, Virginia, Massachusetts, and Arkansas. These stories detail new distributor agreements, expanded territory coverage, and the role of long-established, often family-owned wholesalers in bringing American Rebel Light Beer to on-premise and off-premise accounts.
Other company news centers on the safes and security side of the business through Champion Safe Company, a subsidiary of American Rebel. Press releases have highlighted year-over-year growth in Champion Safe orders at specific dealers, along with dealer recognition stories that emphasize product quality, American-made steel construction, fire protection features, and dealer feedback on customer demand for secure storage solutions.
Investors and followers of AREB and AREBW can also find updates on corporate and capital markets actions in the company’s news flow, including leadership decisions to convert accrued fees and compensation into equity, steps described as supporting stockholders’ equity, and references to efforts to maintain Nasdaq listing compliance. Together, these news items provide ongoing insight into how American Rebel is managing its patriotic lifestyle brand across safes, security products, apparel, accessories, and beverages.
American Rebel Holdings (NASDAQ: AREB) announced a strategic distribution partnership with Commercial Distributing Company of Westfield, Massachusetts to launch American Rebel Light Beer in western Massachusetts effective December 2025.
Commercial Distributing is a third-generation Molson Coors wholesaler with a 97,500 sq. ft. facility, 26-truck fleet, 105-person team, and ~1,500 retail accounts across Hampden, Hampshire, Franklin and Berkshire counties. The phased launch begins with on-premise rollout in December 2025 and a full off-premise rollout in Q1 2026. The company cites 83 qualified follow-ups from the 2025 NBWA convention as momentum for further distributor signings.
American Rebel Holdings (NASDAQ: AREB) announced a new distribution partnership with C & C Distributors of Newport, Arkansas to expand American Rebel Light Beer into northeast Arkansas beginning early December 2025.
The agreement gives the brand route-to-market coverage across Greene, Jackson, Randolph, Sharp, Woodruff, Poinsett, Cross and parts of Baxter County and follows distribution momentum from NBWA 2025. A phased launch starts with on-premise placements in December 2025 and an off-premise rollout in Q1 2026, while the company highlights recent national retail authorizations including Kroger test placements, 62 Total Wine stores, 62 Minuteman Food Mart locations, and spring 2026 placement in 416 Southeastern Grocers stores.
Champion Safe Company (NASDAQ: AREB) announced a partnership with the Utah Department of Veteran and Military Affairs (UDVMA) on Nov. 26, 2025 to advance suicide prevention in Utah’s military-connected communities.
As part of the collaboration Champion Safe donated 100 gun vaults to UDVMA to promote secure firearm storage and reduce suicide and accidental harm. The partnership will include training and outreach, and directs veterans to free suicide-prevention training at LiveOnUtah.org and crisis support via Dial 988 then press 1 or Text 838255.
American Rebel Holdings (NASDAQ: AREB) announced that 16oz American Rebel Light Beer is now available at Kroger Store #502 in downtown Nashville, effective November 25, 2025.
This placement follows the November 12, 2025 reopening of Kroger’s remodeled Nashville flagship and builds on a prior Kroger listing at Store #580 in Clarksville. The company frames these openings as part of a distribution-first expansion in its hometown market to grow shelf presence, repeat purchases, and brand awareness among patriotic and military-oriented consumers.
American Rebel Holdings (NASDAQ: AREB) received a written determination from a Nasdaq Hearings Panel on November 21, 2025 confirming the company meets Nasdaq Listing Rule 5550(b)(1) after filing its Q3 2025 Form 10-Q showing $3,378,257 in stockholders’ equity, above the $2.5 million requirement. The notice preserves AREB’s continued listing on The Nasdaq Capital Market and starts a mandatory one-year Panel monitoring period under Listing Rule 5815(d)(4)(B).
The filing documents a multi-quarter recovery from a stockholders’ deficit of approximately $8.0 million on March 31, 2025, to positive equity on September 30, 2025.
American Rebel Holdings (NASDAQ: AREB) announced a distribution partnership with Muller Distributing to launch American Rebel Light across Philadelphia and eastern Pennsylvania.
Muller provides immediate route‑to‑market scale: a six‑county footprint, 90+ delivery vehicles, nearly 50 sales reps, and moves ~8 million cases annually. On‑premise rollout begins early December 2025, with off‑premise expansion targeted for Q1 2026. The move follows NBWA momentum where American Rebel engaged 110+ distributors and secured 16 verbal commitments, supporting the company’s distribution‑first growth plan and planned regional retail rollouts.
Champion Safe / American Rebel (NASDAQ: AREB) announced that its flagship American Rebel retail store in Lenexa, KS posted more than 80% year‑over‑year growth as of Nov 20, 2025, driven primarily by strong demand for safes.
The Lenexa showroom at 8500 Marshall Dr, Lenexa, KS 66214 carries full Champion and American Rebel safe lines plus concealed‑carry gear and apparel, and credits deep inventory, hands‑on demonstrations, staff expertise, and product knowledge for accelerating sales.
American Rebel Holdings (NASDAQ: AREB) announced a distribution partnership with Wilson McGinley to launch American Rebel Light Beer in western Pennsylvania on November 17, 2025. The rollout prioritizes the On-Premise channel (bars and restaurants) with an Off-Premise expansion through the holiday season.
Company cited strong NBWA 2025 engagement: meetings with 110 distributors, 83 qualified follow-ups, 65 high-interest opportunities, and 16 on-site verbal commitments, which helped open nine new states for potential entry and led to immediate contract negotiations with two distributors within 24 hours.
Champion Safe (NASDAQ: AREB) highlights SafeSource USA’s 92% year-to-date growth in 2025 versus 2024, driven by SafeSource’s 2024 acquisition and upgrade of Champion’s Lewisberry, Pennsylvania facility now operating as SafeSource PA. The release credits SafeSource’s expansion across the Northeast, its state-of-the-art showrooms in New York and Pennsylvania, multi-brand retail scale, and digital marketing/education efforts for the sales surge.
The announcement reiterates a long-standing Champion–SafeSource retail partnership since 2013 and positions SafeSource PA as a regional hub for homeowners, collectors, and businesses seeking high-security safes.
American Rebel Holdings (NASDAQ: AREB) filed its Form 10-Q for the quarter ended September 30, 2025, reporting total stockholders' equity of $3,378,257.
That amount exceeds the Nasdaq Capital Market continued listing equity standard of $2.5 million. The filing was submitted on November 10, 2025, after a Nasdaq Panel decision on October 20, 2025 that conditioned continued listing on evidence of equity compliance via a public filing by November 15, 2025.
American Rebel reported an improvement from a stockholders' deficit of $(8,012,673) on March 31, 2025 and $(3,127,891) on June 30, 2025 to positive equity of $3,378,257 as of September 30, 2025, representing improvements of approximately $11.4M and $6.5M, respectively.
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