American Rebel Hldgs Inc Stock Price, News & Analysis

American Rebel Holdings (NASDAQ: AREB) has announced a 1-for-20 reverse stock split effective October 3, 2025. The company's outstanding shares will be reduced from approximately 10.2 million to 514 thousand shares. The stock will continue trading under the symbol "AREB" with a new CUSIP number 02919L703.

The reverse split includes special protections for shareholders, ensuring that holders of 100 or more shares will maintain at least 100 shares post-split. All fractional shares will be rounded up to the nearest whole number. The company has not received any Nasdaq deficiency notice regarding bid price requirements, and the split is proactively aimed at enhancing deposit ability and marketability while ensuring continued Nasdaq compliance.

American Rebel Holdings (NASDAQ: AREB) has updated the structure of its previously announced acquisition of the property at 218 3rd Avenue North in Nashville. Instead of a direct real estate purchase, the company will acquire 100% membership interests in 218 LLC, which owns the $14.1 million building.

The company has initially acquired a 30% ownership stake through the issuance of 280,000 shares of Series D Convertible Preferred Stock, valued at $2.1 million. The property includes the Black Rabbit restaurant on the first floor and high-end short-term rental units on the second and third floors, generating positive cash flow. American Rebel plans to establish its corporate headquarters on the fourth floor and enhance the rental units with brand integration.

The strategic location near Nashville's Lower Broadway and proximity to key American Rebel beverage accounts positions the property as both a revenue-generating asset and business development hub.

American Rebel Holdings (NASDAQ: AREB) has announced a strategic 19% minority investment in Schmitty's Herbal Snuff and Pouches, marking its entry into the $10B+ U.S. smokeless market. Schmitty's offers tobacco-free, nicotine-free smokeless products with proven retail traction.

The partnership targets a near-term wholesale opportunity of $40-50M, focusing on expanding Schmitty's distribution footprint. Schmitty's product line includes Original Snuff, Original Pouches, and Energy Pouches, priced at $5.99-$6.99 MSRP per can, available in Original, Mint, and Wintergreen flavors.

The strategic collaboration combines Schmitty's proven smokeless products and existing retail presence with American Rebel's national retail and distributor platform. The company has manufacturing capacity to supply 50,000+ retail locations and plans to pursue joint retail expansion and licensing opportunities under America's Patriotic Brand.

American Rebel Light Beer (NASDAQ: AREBW) has achieved remarkable success in its Indiana launch through Zink Distributing, reaching 10% market penetration in Off-Premise channels within just four weeks. The partnership with Zink, Indiana's largest Anheuser-Busch wholesaler covering 16 counties, has driven exceptional results in a declining national beer market.

The brand's 16 oz "Stand Tall, Stand Proud and Be Loud" tall boys are leading sales, representing nearly 75% of total volume and prompting development of a 12-pack 16 oz format for spring 2026. In On-Premise locations, American Rebel is averaging 17 cases per point of distribution, triple the Off-Premise volume. The patriotic-themed light beer, containing 110 calories, has demonstrated strong consumer demand and repeat orders, particularly in bars, restaurants, and retail locations across Indiana.

American Rebel Holdings (NASDAQ: AREB; AREBW) issued a clarification regarding misleading media posts from August 28, 2025, that incorrectly suggested the company had filed a new amended S-1 registration statement.

The company confirmed that no new S-1/A was filed on August 28. The referenced registration statement was actually filed on June 3, 2025, and was declared effective on June 27, 2025 under Registration No. 333-286644.

CEO Andy Ross emphasized the company's commitment to accuracy and transparency in disclosures, encouraging investors to rely on official SEC filings and company press releases for current information.

American Rebel Holdings (NASDAQ: AREB) has filed a timely hearing request with Nasdaq ahead of the August 27, 2025 deadline, with the hearing scheduled for September 30, 2025. This request temporarily stays any suspension of trading or delisting action pending the Panel's decision.

The company has implemented several measures to strengthen stockholders' equity, including conversion of $1.76 million debt to equity, securing a $2.1 million equity component with an additional $100,000 equity incentive, and issuing $2.0 million of preferred equity. The company's stockholders' equity deficit improved from $(8,012,673) in March 2025 to $(3,127,891) in June 2025, representing a $4.88 million improvement.

American Rebel must meet Nasdaq's minimum stockholders' equity requirement of $2.5 million to maintain its listing and plans to submit additional transactions to Nasdaq before the hearing.

American Rebel Light Beer, a division of American Rebel Holdings (NASDAQ: AREB), has been named the official beer sponsor of the 71st annual Cornwell Quality Tools NHRA U.S. Nationals taking place August 27-September 1, 2025, at Lucas Oil Indianapolis Raceway Park.

The company is executing a comprehensive market activation strategy in Indianapolis, including partnerships with five premier liquor stores and iconic bars near the track. The distribution is managed through a partnership with Zink Distributing, covering 14 central Indiana counties. Adding to the event's appeal, CEO Andy Ross will perform live music sets on August 30-31, 2025.

The prestigious racing event features over 900 race cars competing across multiple categories with nearly $400,000 in bonus purse available. The sponsorship represents a strategic move to enhance brand visibility and market presence in the Indianapolis area.

American Rebel Holdings (NASDAQ: AREB) has announced a strategic distribution partnership with Budweiser of Asheville, Inc. to expand American Rebel Light Beer's presence into Western North Carolina. This marks the brand's expansion into its 13th state since its September 2024 launch.

Budweiser of Asheville, an independent Anheuser-Busch wholesaler owned by the Wood family since 1985, serves a 12-county area including Asheville, Hendersonville, and Waynesville. With approximately 100-130 employees, the distributor has a strong track record in the region and distributes major brands like Budweiser and Michelob, along with local craft beers.

The partnership aligns with American Rebel's strategy of working with established distributors who share their commitment to quality and authenticity, as they continue their nationwide expansion across Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, and Minnesota.

Champion Safe Company (NASDAQ: AREBW), a subsidiary of American Rebel Holdings, has welcomed Mountain Pass Safes & Coins of Kalispell, Montana to its dealer network. The family-owned business, led by Steve and Kelly Rice, has demonstrated strong early performance with over $100,000 in Champion and American Rebel product purchases since March 2025.

Mountain Pass Safes offers comprehensive security solutions, including premium safes, expert delivery and installation services, gold and silver bullion, and emergency food essentials. The company specializes in handling complex deliveries and safe relocations, with capabilities to manage safes weighing over 2,300 lbs.

The partnership strengthens Champion Safe's presence in Montana while reinforcing their commitment to American-made craftsmanship and exceptional customer service in the high-security safe market.