American Rebel Hldgs Inc Stock Price, News & Analysis

American Rebel Holdings (NASDAQ: AREB) has announced a new distribution agreement with North Florida Sales to expand its American Rebel Light Beer into Florida markets. The partnership will bring the beer to Jacksonville, St. Augustine, and Lake City markets. Launched in September 2024, American Rebel Light Beer is now available across 11 states.

American Rebel Light is a premium domestic light lager with 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. The beer is made with all-natural ingredients and contains no added sweeteners like corn or rice. The company has been expanding its presence through various marketing initiatives, including sponsoring the Scag Pro Superstar Shootout at Bradenton Motorsports Park and media appearances across Florida.

American Rebel Holdings (NASDAQ: AREB) held a strategic board meeting and investor dinner at Mar-a-Lago on April 29, 2025, following their successful sponsorship of the American Rebel Light NHRA 4-Wide Nationals. The company, known for American Rebel Light Beer and security products, outlined key expansion initiatives. The board endorsed accelerating the nationwide rollout of American Rebel Light Beer, with several new state distribution announcements expected in the coming weeks. The company is focusing on motorsports opportunities for brand visibility and exploring potential acquisitions to expand their product portfolio. CEO Andy Ross envisions broadening the American Rebel brand beyond beverages into products like grills, knives, tools, and motor oil, aiming to establish it as "America's Patriotic Brand."

American Rebel (NASDAQ: AREB), known for American Rebel Light Beer and security products, announced two significant events. First, the company successfully sponsored the NHRA 4-Wide Nationals at Charlotte Motor Speedway, gaining exposure through FOX Broadcasting's FS1 to audiences across the U.S., Canada, and Caribbean.

Following this achievement, the company is hosting an exclusive board meeting and investor dinner at Mar-A-Lago, marking their second round of meetings this month at the "Winter White House." CEO Andy Ross highlighted the strategic importance of these meetings for expanding their beer distribution footprint, particularly among NHRA fans.

The company's partnership with Tony Stewart Racing, featuring Matt Hagan driving the American Rebel Light Funny Car, demonstrates their commitment to growing their presence in motorsports. The brand positions itself as "America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer."

Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), reported a successful showing at the 154th NRA Annual Meetings & Exhibits in Atlanta, Georgia. The company's booth attracted consistent visitor traffic, showcasing their full lineup of gun safes and vault doors manufactured with American-made steel.

CEO Tom Mihalek highlighted the positive reception from NRA members, noting strong interest in Champion's products during the event. The company offered show specials, which contributed to a boost in brand engagement throughout the weekend. Champion Safe emphasized their focus on superior strength, fire protection, and craftsmanship in their product offerings.

American Rebel Holdings (NASDAQ: AREB) CEO Andy Ross recently appeared on NBC-TV West Palm Beach affiliate WPTV's Sunshine Spotlight to discuss the company's evolution and growth strategy. Ross detailed how his 2013 song 'American Rebel' became the foundation for creating America's Patriotic Brand.

The company, established in 2015, began with concealed carry products and safes, later acquiring Champion Safe in February 2022 during its NASDAQ uplisting. American Rebel has now expanded into the beverage market with American Rebel Light Beer, a premium domestic light lager featuring all-natural ingredients, 100 calories, and 3.2 carbs per serving.

The company positions itself as a lifestyle brand, marketing products under the banner of 'America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer.' Their product portfolio includes safes, personal security items, self-defense products, and apparel.

American Rebel Holdings (NASDAQ: AREB) announces expansion of its American Rebel Light Beer distribution into North Carolina through a partnership with Adams Beverages, marking entry into its 10th state. The distribution agreement covers 28 North Carolina counties, with the first shipment arriving this week.

The expansion aligns with the company's Southeast growth strategy and leverages existing relationships with Tony Stewart Racing and Charlotte Motor Speedway. Multiple locations in Concord, NC, including Iron Thunder Saloon, various convenience stores, and Total Wine, have already placed orders.

The company plans to host promotional events including beer tastings, live music performances, and giveaways, starting at Charlotte Motor Speedway and continuing through Fall.

American Rebel Holdings (NASDAQ: AREB) has secured the title sponsorship for the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway. The event, scheduled for April 25-27, marks a significant milestone as the 1,000th Top Fuel event in NHRA history.

The company, known for producing American Rebel Beer and manufacturing safes, security products, and apparel, will receive prominent brand exposure through track signage and a promotional party tent. The sponsorship builds upon their existing three-season partnership with Tony Stewart Racing and Matt Hagan Funny Car.

During the event, CEO Andy Ross will perform a concert between Nitro Qualifying Sessions #3 and #4. The race features four-wide drag racing with speeds exceeding 300 miles per hour. The sponsorship coincides with American Rebel Beer's rollout in North Carolina.

American Rebel Holdings (NASDAQ: AREB) celebrates Tony Stewart's historic victory at the NHRA Top Fuel event at Las Vegas Motor Speedway, marking him as the first driver to win across NASCAR Cup, IndyCar, USAC Triple Crown Championship, and NHRA Pro Event. Stewart, who replaced his wife Leah Pruett as driver of the Tony Stewart Racing NHRA Top Fuel Dragster in 2024, achieved this milestone while representing American Rebel Light Beer sponsorship.

The company maintains an associate sponsorship for both Stewart's Top Fuel Dragster and Matt Hagan's Funny Car throughout the 20-race NHRA Mission Foods 2025 season. Additionally, American Rebel serves as primary sponsor for Hagan's Funny Car in five races and Stewart's dragster in one race, including the upcoming American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway.

American Rebel Holdings (NASDAQ: AREB) has announced a Tax Day Launch Event for its American Rebel Beer in southern Kentucky, partnering with Clark Distributing Company. The event will take place at the Spillway Bar & Grill in Bowling Green, Kentucky.

Clark Distributing Company, serving over 5,000 retail and restaurant customers, covers 81% of Kentucky's counties and reaches 67% of the state's population. CEO Andy Ross appeared on D93 WDNS Classic Rock Radio to promote the launch.

American Rebel Light Beer, marketed as a patriotic premium light lager, is expanding its distribution across the Southeastern United States. The company reports increasing customer demand and repeat purchases, attributing this to the beer's smooth and crisp finish that appeals to light beer enthusiasts.