Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings, Inc. (NASDAQ: AREB, warrants: AREBW) regularly issues news updates that highlight its activities as a patriotic lifestyle brand. Company press releases cover developments across its core categories, including branded safes and personal security products, concealed carry products, apparel and accessories, and American Rebel Light Beer, which the company describes as a premium domestic light lager with a strong patriotic identity.
News related to American Rebel often focuses on distribution and retail expansion for American Rebel Light Beer. Recent announcements describe a distribution-first strategy built around partnerships with regional beverage wholesalers in states such as Pennsylvania, Indiana, Virginia, Massachusetts, and Arkansas. These stories detail new distributor agreements, expanded territory coverage, and the role of long-established, often family-owned wholesalers in bringing American Rebel Light Beer to on-premise and off-premise accounts.
Other company news centers on the safes and security side of the business through Champion Safe Company, a subsidiary of American Rebel. Press releases have highlighted year-over-year growth in Champion Safe orders at specific dealers, along with dealer recognition stories that emphasize product quality, American-made steel construction, fire protection features, and dealer feedback on customer demand for secure storage solutions.
Investors and followers of AREB and AREBW can also find updates on corporate and capital markets actions in the company’s news flow, including leadership decisions to convert accrued fees and compensation into equity, steps described as supporting stockholders’ equity, and references to efforts to maintain Nasdaq listing compliance. Together, these news items provide ongoing insight into how American Rebel is managing its patriotic lifestyle brand across safes, security products, apparel, accessories, and beverages.
Champion Safe (NASDAQ: AREB) spotlights Dickson Sportsman Store in Dickson, Tennessee for 26% year-over-year sales growth and a long-standing dealer relationship. Founded in 1976 and entering its 50th year, the family-owned store is praised for customer service, deep local ties, and consistent Champion Safe product sales over 25 years. Champion Safe CEO highlighted the dealer's legacy and partnership strength, while owner Rick Dysinger credited Champion safes for strong sell-through and value. The release emphasizes the retailer as a regional destination for safes, firearms, and outdoor gear and provides store contact details and website for customers.
American Rebel Holdings (NASDAQ: AREB) highlighted its strategic investment in RAEK Data and RAEK’s recent acquisition of FirstPartyData.com on October 27, 2025. American Rebel made a $1.5 million strategic investment in RAEK to accelerate data-driven growth for its consumer brand. RAEK’s EchoID technology converts anonymous website visitors into identified, actionable profiles in real time, enabling privacy-compliant first-party data activation across ad networks, DSPs, and customer ecosystems. The acquisition supports RAEK’s AEO and GEO AI initiatives to provide contextual, permissioned data for AI and marketing systems and to expand its first-party data product ecosystem.
Champion Safe (NASDAQ: AREB) highlighted Cross Creek Outdoor Supplies in Henderson, NC for achieving 112% year-to-date growth (2024–2025) and for being a top-performing dealer in the Southeast.
Owned by Wade Abbott Jr., Cross Creek has been a Champion Safe dealer for nearly 25 years and recently opened a dedicated building and expanded showroom to display more models, finishes, and configurations. The company emphasized Cross Creek’s deep inventory, customer-focused service, and regional draw for serious safe buyers.
American Rebel Holdings (NASDAQ: AREB) reported a breakout reception at the 2025 NBWA Annual Convention, driving distributor interest and expanding its national footprint for American Rebel Light. At NBWA the company met with >110 distributors, recorded 83 qualified follow-ups, logged 65 high-interest partnership opportunities, and received 16 on-site verbal commitments unlocking potential entry into nine new states. Within 24 hours, 2 distributors began formal contract negotiations. The beer is marketed as a premium domestic light lager (approx. 110 calories, 4.3% ABV per 12 oz) brewed with all-natural ingredients. The company plans expanded NBWA presence for 2026 to support continued market rollouts.
American Rebel Holdings (NASDAQ: AREB) announced spring 2026 distribution of American Rebel Light Beer across 416 Southeastern Grocers locations (Winn-Dixie, Harvey’s, Fresco y Más) spanning Florida, Georgia, Alabama, Mississippi, and Louisiana. The placement follows the company’s July 2025 retail roadmap and builds on >1,100 independent retail accounts secured in H1 2025 that now represent more than 57% of total sales. Production and supply partnerships with AlcSource and City Brewing support scale to meet increased demand.
American Rebel Holdings (NASDAQ: AREB) will showcase American Rebel Light Beer at the NBWA Annual Convention & Trade Show, Oct 13–15, 2025 at Caesars Palace, Las Vegas, at Booth 620. Motorsports Hall of Famer Tony Stewart will join the team on Oct 13–14 for distributor meetings and brand activations. The brand says it has launched in 13 states since September 2024 and expects new retail chain placements. Product facts: ~100 calories, 3.2g carbs, and 4.3% ABV per 12 oz. Production partners: AlcSource and City Brewing Company, supporting national scale and distribution growth.
American Rebel Holdings (NASDAQ: AREB) announced a $1.5 million strategic investment in RAEK Data on October 6, 2025 to gain ownership in a first‑party data and identity resolution platform. The company says RAEK’s platform converted anonymous visitors into marketable customer profiles and helped recent campaigns acquire and retain customers.
The partnership is presented as a way to reduce acquisition costs, deepen personalization, and support long‑term brand growth and shareholder engagement.
Champion Safe Company (NASDAQ: AREB), a subsidiary of American Rebel Holdings, has announced a new dealer partnership with Guardian Lock & Security in Bismarck, North Dakota. This strategic expansion strengthens Champion Safe's presence in the Midwest market.
Guardian Lock & Security, led by Jeremy Mertens, is opening a second location in October 2025, positioning itself as a regional hub for security products. The partnership will provide local customers access to Champion's complete safe product line, designed for firearms, valuables, and document protection.
American Rebel Holdings (NASDAQ:AREB) announced a planned 1-for-20 reverse stock split effective October 3, 2025. The company is taking proactive measures to maintain Nasdaq compliance before receiving any deficiency notice. The split includes significant shareholder protections, particularly for retail investors.
The company's current 11,272,815 outstanding shares will initially reduce to approximately 563,000 shares, with an expected addition of at least 1,000,000 shares once round-up protections are processed. Key protections include maintaining minimum 100-share positions for eligible shareholders and rounding up fractional shares to the nearest whole share.
The reverse split aims to strengthen liquidity and facilitate broader retail brokerage deposits while preserving economic share value. Trading will resume on October 3, 2025, under the new CUSIP number 02919L703.
American Rebel Holdings (NASDAQ: AREB) celebrated a significant victory as Matt Hagan drove the American Rebel Beer Dodge Hellcat to win at the NHRA Midwest Nationals in St. Louis. The win marks Hagan's second victory of the season and 54th career win, placing him second in the Funny Car championship standings, just 20 points behind leader Austin Prock.
After qualifying No. 2 with a 3.868 ET at 329.91 mph, Hagan advanced through eliminations, ultimately defeating Jack Beckman in the finals with a 3.979 ET at 329.34 mph. The event featured American Rebel's triple-class presence across Top Fuel, Funny Car, and Pro Stock Motorcycle, with CEO Andy Ross performing live between qualifying rounds.
The partnership between American Rebel and Tony Stewart Racing continues to drive brand exposure through national TV coverage and fan engagement at racing events.FAQ
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