Champion Safe Company Recognizes West Side Safe and Gun of Marietta, Ohio for Strong Growth and Community Impact
Rhea-AI Summary
Champion Safe Company (NASDAQ: AREB) recognized West Side Safe & Gun of Marietta, Ohio, after the dealer reported a 104% year‑over‑year increase in Champion Safe orders as of Dec. 26, 2025. The release highlights a partnership built on product quality, dealer feedback, and community education led by owner Chip Ditchendorf, a certified NRA instructor. Champion executives emphasized dealer-driven product refinements, American-made steel construction, and shared priorities around safety, installation, and customer education.
The announcement invites Marietta residents to visit West Side Safe & Gun at 205 Pearl St for guidance on safe selection, installation, and responsible firearm ownership.
Positive
- Orders +104% YoY for Champion safes from West Side Safe & Gun
- Dealer feedback cited as driving product refinements and design improvements
- Champion emphasizes American-made steel and dealer-driven quality focus
Negative
- None.
News Market Reaction – AREB
On the day this news was published, AREB declined 1.80%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers show mixed moves: gains for FORD (4.23%), DBI (2.28%), modest change for VRA and RCKY, and a decline for WEYS (-0.89%), suggesting stock-specific dynamics for AREB.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 16 | Brand event promotion | Positive | +6.2% | Christmas party event featuring American Rebel Light Beer and live music. |
| Dec 11 | Dealer growth update | Positive | -1.9% | Reported 130% year-over-year order growth from Balport Lock and Safe. |
| Dec 10 | Distribution partnership | Positive | +0.0% | Named Ace Distributing as fifth Pennsylvania distributor for light beer. |
| Dec 9 | Dealer growth update | Positive | -6.1% | Highlighted 65% year-over-year growth with Sports World Tulsa safes. |
| Dec 8 | Distribution expansion | Positive | +6.5% | Added Banko Beverage as additional Pennsylvania beer distributor. |
Recent promotional and distribution-focused news has produced mixed price reactions, with both gains and declines following generally positive announcements.
Over the last few weeks, American Rebel has highlighted safe dealer growth and beer distribution expansion. On Dec 9 and Dec 11, Champion Safe reported 65% and 130% year-over-year dealer order growth, while beer distribution deals on Dec 8 and Dec 10 extended American Rebel Light Beer’s reach across Pennsylvania and 17 states. A branded event on Dec 16 supported the lifestyle positioning. Today’s news continues this pattern of emphasizing dealer relationships and demand for Champion safes.
Market Pulse Summary
This announcement underscores Champion Safe’s focus on dealer-led growth, highlighting a 104% year-over-year increase in orders from West Side Safe & Gun and emphasizing education and community engagement. In recent months, American Rebel has similarly promoted strong dealer and distributor relationships for both safes and its light beer brand. Against the backdrop of ongoing losses and leverage from recent filings, investors may watch how repeated dealer growth stories translate into broader revenue and balance sheet improvements over time.
AI-generated analysis. Not financial advice.
Champion Safe Orders from Marietta’s West Side Safe & Gun Surge
Provo, UT, Dec. 26, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to recognize West Side Safe & Gun of Marietta, Ohio, for its outstanding partnership, shared commitment to safety, and a significant
West Side Safe and Gun was founded by Chip Ditchendorf, a certified NRA Instructor with deep-rooted expertise in firearms and security. “Our mission is rooted in a steadfast commitment to safety and education,” said Ditchendorf. “Established in 2011, our brand represents the pinnacle of expertise in the firearms and security industry. Our legacy revolves around responsible firearm ownership and the preservation of safety in our communities, and we feel strongly about selling and installing security containers in order to protect our communities and keep firearms secure.”
West Side extends its education mission beyond the counter — a range and training grounds nearby provides hands-on instruction and real-world practice for responsible owners.
A Partnership Built on Quality and Feedback
Scott Colagrossi, Business Development Manager for Champion Safe Company, emphasized the strength of the partnership with West Side Safe and Gun. “Chip and the team at West Side Safe and Gun have been a pleasure to work with,” Colagrossi said. “Chip prides himself on serving his customers the very best and not short-changing them in security features. That level of integrity and attention to what truly protects people and property is exactly what Champion looks for in a dealer partner.”
Ditchendorf underscored why he continues to choose Champion for his customers. “I appreciate the attention to detail, quality of materials, and value these safes offer,” he said. “Champion listens to feedback from dealers in the field and continues to refine its products so that my customers can count on real security, not just a nameplate. That combination of build quality, thoughtful design, and responsiveness from the manufacturer makes Champion a brand I can stand behind.”
“Champion is built on listening to our dealers and delivering safes with unmatched quality, durability, and American-made steel. Chip’s commitment to his community mirrors our own,” said Tom Mihalek, CEO of Champion Safe Company.
Colagrossi added, “We always welcome any input or feedback that we receive from Chip, and it has been a great working relationship. Dealer partners like West Side Safe and Gun help Champion stay closely connected to what end users truly need and value in a safe.”
Verified Customer Reputation
West Side Safe & Gun also enjoys a strong local reputation, with customers highlighting Chip’s deep product knowledge, attentive service, and professional approach to safe installation and security solutions. Reviews consistently commend the team for fair pricing, courteous communication, and a commitment to getting the job done right — making West Side Safe & Gun a trusted resource for buyers throughout the Marietta area.
Encouraging the Marietta Community to Visit
Champion Safe Company encourages residents in and around Marietta, Ohio, to visit West Side Safe and Gun to learn more about responsible firearm ownership, security best practices, and high-quality safes designed to protect families, firearms, and valuables. Whether customers are new firearm owners or experienced enthusiasts, Chip and his team are prepared to guide them through safe selection, installation, and long-term security planning.
Community members can connect with West Side Safe and Gun online through multiple channels:
Website: harmarment.com
Facebook: West Side Safe & Gun: facebook.com/profile.php?id=100063469153850
Instagram: instagram.com/westsidesafeandgun
Visit West Side Safe & Gun:
205 Pearl St Marietta, OH 45750
Phone: (740) 373-3845
Hours: Wednesday–Friday: 10:00 AM – 6:00 PM; Saturday: By appointment; Sunday & Monday: Closed.
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross.
Contact Information
Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: sales@championsafe.com
Investor Relations: ir@americanrebel.com
Media Inquiries
Monica Brennan: Monica@NewtoTheStreet.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.
Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures.
These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.
Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
FAQ
What did Champion Safe (AREB) announce about West Side Safe & Gun on Dec 26, 2025?
How large was the year‑over‑year increase in Champion Safe orders from West Side Safe & Gun (AREB)?
Where is West Side Safe & Gun located and how can customers visit after the AREB announcement?
What reasons did Champion give for highlighting West Side Safe & Gun in the AREB release?
How does West Side Safe & Gun support customers according to the AREB release?
Does the AREB announcement state any product features Champion emphasizes?
