Champion Safe Highlights 130% Year-Over-Year Growth from Balport Lock and Safe
Rhea-AI Summary
Champion Safe (NASDAQ: AREB) reported a 130% year-over-year increase in orders from dealer Balport Lock and Safe on Dec. 11, 2025, reflecting a deeper regional partnership and stronger customer demand.
Champion attributed growth partly to targeted updates to its Estate Series, which broadened appeal beyond traditional 2A buyers to homeowners by combining marketable design with vault-level protection: 2-hour, 1200°F fire rating, steel construction, and refined interiors for jewelry and documents.
Balport owner Ryan Stowers and Champion leadership highlighted dealer feedback, service commitments, and American-made steel as key drivers for sales momentum in Orange County.
Positive
- Orders from Balport increased by 130% YoY
- Estate Series features a 2-hour, 1200°F fire rating
- Product updates broadened appeal beyond 2A customers to homeowners
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus 1 Up 1 Down
Peers show mixed moves: FORD up 4.23%, RCKY up 4.05%, WEYS up 5.12%, while VRA is down 1.38% and flagged separately in momentum scans with a larger -12.09% move. Sector activity does not clearly mirror AREB’s flat price.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 09 | Dealer order growth | Positive | -6.1% | Reported <b>65%</b> year-over-year increase in Sports World Tulsa safe orders. |
| Dec 08 | Beer distribution deal | Positive | +6.5% | Added Banko Beverage as <b>fourth</b> Pennsylvania distributor and <b>seventh</b> new wholesaler. |
| Dec 04 | Beer distribution deal | Positive | +5.4% | Signed Mid-State Beverage, becoming the <b>third</b> Pennsylvania distributor and expanding to <b>17 states</b>. |
| Dec 03 | Dealer order growth | Positive | -5.6% | Courtesy Sporting and Pawn increased Champion safe orders by almost <b>30%</b> year-over-year. |
| Dec 02 | Beer distribution deal | Positive | -16.9% | Partnered with Commercial Distributing to launch beer across ~<b>1,500</b> retail accounts in MA. |
Recent positive commercial expansion and dealer-growth news often saw mixed or negative next-day reactions, indicating frequent divergence between upbeat announcements and short-term price moves.
Over the past weeks, American Rebel highlighted multiple growth initiatives. Champion Safe reported dealer order increases of ~30% and 65%, while today’s Balport update cites 130% year-over-year order growth. In parallel, American Rebel Light Beer secured several new distributors, expanding into Pennsylvania and Massachusetts and reaching 17 states. Despite these positive developments, share-price reactions have been inconsistent, with several dealer and distribution wins followed by negative moves, underscoring a disconnect between operational headlines and market sentiment.
Market Pulse Summary
This announcement underscores continued traction for Champion Safe’s dealer network, with Balport Lock and Safe reporting a 130% year-over-year rise in orders tied to the Estate Series. Recent history shows multiple similar growth and distribution updates across safes and American Rebel Light Beer. At the same time, SEC filings describe ongoing losses, leverage, and Nasdaq compliance monitoring. Investors may focus on whether sustained dealer demand and product refinement translate into revenue growth and improved financial stability over coming quarters.
AI-generated analysis. Not financial advice.
Provo, UT, Dec. 11, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, announced an explosive
Balport Lock and Safe’s business is up this year in part because of targeted updates to Champion Safe’s Estate Series — a product family recognized for its attractive appearance, marketability, and well-built construction at an accessible price point. Those improvements have broadened Balport’s appeal beyond traditional 2A customers to homeowners seeking meaningful, long-term security solutions.

The Champion Estate Series brings vault-level security to homes and businesses that need reliable protection for jewelry, documents, and personal valuables. Built with Champion’s signature steel construction and a 2-hour, 1200°F fire rating, it’s engineered for environments where safeguarding irreplaceable items matters every day. Its refined interior layout keeps belongings organized and accessible without sacrificing strength. With a clean, refined exterior, the Estate fits naturally into offices, bedrooms, or living spaces. It’s the ideal safe when you want everyday convenience backed by uncompromising security.

Stowers brings deep technical knowledge and a clear guiding philosophy to the store: always do the hard right instead of the easy wrong. After more than a decade with Balport, a career chapter in Texas, and his return to purchase the business, Stowers has reinforced Balport’s reputation by insisting that the store service and back up every product it sells — a promise that gives customers confidence and peace of mind long after purchase.
Balport’s reputation is further strengthened by its consistently strong online reviews. Across Google, Yelp, and other local business directories, customers praise the store’s friendly service, deep expertise, honest recommendations, and long-standing reliability—underscoring why Balport remains a trusted security provider throughout the region.
“Champion Safe stands out not only for the quality of its products, but for its willingness to accept dealer feedback and make continuous, iterative improvements to its lineup,” Stowers said. “That’s why we continue to recommend Champion Safes to our clients.”
“Balport is the kind of partner that elevates the entire customer experience,” said Tom Mihalek, CEO of Champion Safe Company. “Ryan’s technical background and commitment to doing the right thing make Balport a trusted resource for homeowners and professionals alike. We value our collaboration and the dealer feedback that helps us refine product families like the Estate Series. We also continue to highlight American-made steel in key product lines, giving customers clear choices for long-term durability.”
Balport’s knowledgeable team helps customers navigate the full range of Champion offerings — matching the right level of construction, interior configuration, and fire rating to specific home or business needs. The store’s service and warranty commitments ensure that customers get ongoing support, not just a one-time sale.
Visit Balport Lock and Safe: balportlockandsafes.com
(949) 642-3585
1586 Newport Blvd Costa Mesa, CA 92627
Store Hours: M-F 8:30-5, Sat 10-2.
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross.
Contact Information
Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: sales@championsafe.com
Investor Relations: ir@americanrebel.com
Media Inquiries
Monica Brennan: Monica@NewtoTheStreet.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.
Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures.
These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.
Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
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