American Rebel Light Beer Recaps Successful Title Sponsorship of American Rebel Light Virginia NHRA Nationals
American Rebel Holdings (NASDAQ: AREB) reports exceptional success from its title sponsorship of the American Rebel Light Virginia NHRA Nationals held June 20-22, 2025, at Virginia Motorsports Park. The company's American Rebel Light Beer outperformed the top two national brands combined in sales during the event.
The event featured extensive brand exposure through FOX broadcasts, expected to reach nearly two million viewers, with multiple re-airings scheduled. The sponsorship included prominent placement at concession locations, a dedicated Party Tent, and Trackside Bar. CEO Andy Ross performed concerts during the weekend, which received FOX broadcast coverage.
The successful sponsorship has generated significant interest from potential distributors, retailers, and consumers, establishing a foundation for expanding distribution throughout Virginia. The event showcased American Rebel Light's new television commercial, which aired eight times during FOX broadcasts.
American Rebel Holdings (NASDAQ: AREB) annuncia un successo straordinario come sponsor principale degli American Rebel Light Virginia NHRA Nationals, tenutisi dal 20 al 22 giugno 2025 presso il Virginia Motorsports Park. La birra American Rebel Light dell'azienda ha superato in vendite le prime due marche nazionali messe insieme durante l'evento.
L'evento ha garantito un’ampia visibilità del marchio grazie alle trasmissioni su FOX, che hanno raggiunto quasi due milioni di spettatori, con diverse repliche programmate. Lo sponsorship ha incluso una presenza di rilievo presso i punti di ristoro, una tenda dedicata per le feste e un bar a bordo pista. Il CEO Andy Ross si è esibito con concerti nel weekend, trasmessi anch’essi da FOX.
Il successo dello sponsorship ha suscitato grande interesse tra distributori, rivenditori e consumatori, creando una solida base per l’espansione della distribuzione in tutta la Virginia. Durante l’evento è stato presentato il nuovo spot televisivo di American Rebel Light, trasmesso otto volte durante le trasmissioni FOX.
American Rebel Holdings (NASDAQ: AREB) informa sobre un éxito excepcional como patrocinador principal de los American Rebel Light Virginia NHRA Nationals, celebrados del 20 al 22 de junio de 2025 en Virginia Motorsports Park. La cerveza American Rebel Light de la compañía superó en ventas a las dos principales marcas nacionales combinadas durante el evento.
El evento contó con una amplia exposición de la marca a través de transmisiones por FOX, que se espera alcancen a casi dos millones de espectadores, con múltiples repeticiones programadas. El patrocinio incluyó una destacada presencia en los puestos de concesión, una carpa exclusiva para fiestas y un bar junto a la pista. El CEO Andy Ross ofreció conciertos durante el fin de semana, que también fueron transmitidos por FOX.
El exitoso patrocinio ha generado un gran interés entre distribuidores, minoristas y consumidores potenciales, estableciendo una base para expandir la distribución en todo Virginia. Durante el evento se presentó el nuevo comercial de televisión de American Rebel Light, que se emitió ocho veces durante las transmisiones de FOX.
American Rebel Holdings (NASDAQ: AREB)은 2025년 6월 20일부터 22일까지 버지니아 모터스포츠 파크에서 열린 American Rebel Light Virginia NHRA Nationals의 타이틀 스폰서로서 뛰어난 성공을 보고했습니다. 회사의 American Rebel Light 맥주는 행사 기간 동안 국내 상위 두 브랜드의 판매량을 합친 것보다 더 높은 성과를 기록했습니다.
이 행사는 FOX 방송을 통해 약 200만 명에 달하는 시청자에게 브랜드 노출이 이루어졌으며, 여러 차례 재방송도 예정되어 있습니다. 스폰서십에는 매점 위치에 눈에 띄는 배치, 전용 파티 텐트, 트랙사이드 바가 포함되었습니다. CEO Andy Ross는 주말 동안 콘서트를 열었고, 이 공연 역시 FOX 방송으로 중계되었습니다.
성공적인 스폰서십은 잠재적인 유통업체, 소매업체, 소비자들 사이에서 큰 관심을 불러일으켜 버지니아 전역으로 유통을 확장할 수 있는 기반을 마련했습니다. 행사 중 American Rebel Light의 새로운 TV 광고가 FOX 방송에서 8회 송출되었습니다.
American Rebel Holdings (NASDAQ : AREB) annonce un succès exceptionnel en tant que sponsor principal des American Rebel Light Virginia NHRA Nationals, qui se sont tenus du 20 au 22 juin 2025 au Virginia Motorsports Park. La bière American Rebel Light de la société a surpassé en ventes les deux principales marques nationales réunies lors de l'événement.
L'événement a bénéficié d'une large exposition de la marque grâce aux diffusions sur FOX, qui devraient atteindre près de deux millions de téléspectateurs, avec plusieurs rediffusions programmées. Le parrainage comprenait une présence marquante aux points de vente, une tente dédiée aux fêtes et un bar en bord de piste. Le PDG Andy Ross a donné des concerts durant le week-end, également couverts par les diffusions FOX.
Ce parrainage réussi a suscité un vif intérêt auprès des distributeurs potentiels, des détaillants et des consommateurs, établissant une base solide pour étendre la distribution dans toute la Virginie. L'événement a présenté la nouvelle publicité télévisée d'American Rebel Light, diffusée huit fois lors des émissions FOX.
American Rebel Holdings (NASDAQ: AREB) meldet einen außergewöhnlichen Erfolg als Titelsponsor der American Rebel Light Virginia NHRA Nationals, die vom 20. bis 22. Juni 2025 im Virginia Motorsports Park stattfanden. Das American Rebel Light Bier des Unternehmens übertraf während der Veranstaltung die Verkaufszahlen der beiden führenden nationalen Marken zusammen.
Die Veranstaltung bot umfangreiche Markenpräsenz durch FOX-Übertragungen, die voraussichtlich fast zwei Millionen Zuschauer erreichen werden, mit mehreren Wiederholungen. Das Sponsoring umfasste prominente Platzierungen an Verkaufsständen, ein eigenes Partyzelt und eine Bar an der Rennstrecke. CEO Andy Ross gab am Wochenende Konzerte, die ebenfalls von FOX übertragen wurden.
Das erfolgreiche Sponsoring hat erhebliches Interesse von potenziellen Distributoren, Händlern und Verbrauchern geweckt und bildet die Grundlage für eine Erweiterung der Distribution in ganz Virginia. Während der Veranstaltung wurde der neue Fernsehspot von American Rebel Light gezeigt, der achtmal während der FOX-Übertragungen ausgestrahlt wurde.
- Beer sales exceeded top 2 national brands combined during the event
- Broadcast exposure reaching potentially 2 million viewers through FOX network
- Strong brand integration and visibility through multiple touchpoints at the event
- Generated significant interest from potential distributors and retailers
- Successful market entry and foundation laid for Virginia state distribution expansion
- None.
American Rebel Light and NHRA Exceed Expectations with Brand Building and Product Penetration as American Rebel Light Outsells Top 2 National Brands Combined
NASHVILLE, TN, June 25, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, reports that the American Rebel Light Beer title sponsorship of the American Rebel Light Virginia NHRA Nationals June 20 – 22 at Virginia Motorsports Park in Richmond, VA exceeded expectations. American Rebel Light was available at all concession locations selling beer at Virginia Motorsports Park as well as in the American Rebel Light Party Tent and the American Rebel Light Trackside Bar. CEO Andy Ross performed two concerts during the race weekend and the Sunday concert was covered on the FOX broadcast. The American Rebel Light Virginia NHRA Nationals Finals were broadcast on the FOX broadcast network on Sunday, June 22, and re-aired Monday, June 23 and Wednesday, June 25. Additional re-airings of the American Rebel Light Virginia NHRA Nationals are scheduled for Thursday, June 26 from 9 – 11 pm Eastern on FS2 and Friday, June 27 from 3 – 5 am Eastern on FS1. Viewership of the American Rebel Light Virginia NHRA Nationals is expected to approach two million.
American Rebel Light Beer outsold the top 2 national brands during the race weekend at Virginia Motorsports Park, benefiting from the trackside signage and brand integrations throughout the track. The American Rebel Party Tent was a huge success as race fans escaped from the heat to enjoy a cold Rebel Light. The FOX broadcast announcers and the track PA announcers made frequent references to American Rebel Light and the NHRA drivers were very complimentary of the American Rebel Light title sponsorship during their on-camera interviews and the drivers and crew spotlighted American Rebel Light beer in victory lane celebrations.
“The NHRA does it right,” said American Rebel CEO Andy Ross. “Everyone is very appreciative of our involvement as title sponsor and everyone from the drivers, their teams and the track express their thanks to American Rebel Light and make sure they have our beer visible and they all are brand ambassadors for us. Everyone knows the sponsor needs to get value for their investment, and they deliver. The buzz at the track and the FOX nationwide broadcasts generate significant interest from potential distributors, bar owners, alcohol buyers for retail and convenience chains and the end customer walking into their local stores and asking for American Rebel Light by name.”
“The success of this weekend will continue after we leave town,” said American Rebel Beverage President Todd Porter. “Our neon signs and product integration will stay in place and we’ll continue to benefit from this weekend the rest of this racing season and beyond. We were the title sponsor for the American Rebel Light NHRA 4-Wide Nationals at the Charlotte Motor Speedway in late April and they are still selling our beer very well, one of their top sellers.”
Race fans aged 21 and older had the chance to enjoy American Rebel Light – America’s Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer at the track concession stands that sold beer. The American Rebel Light Virginia NHRA Nationals introduced American Rebel Light to the state of Virginia and laid a foundation for the expansion of distribution throughout the state.
American Rebel Light Beer debuted their new television commercial during the FOX Qualifying and Finals broadcasts, airing eight times over the weekend.
“The support from FOX and the NHRA has been great,” said Andy Ross. “When I watched the re-air of the Finals, I was blown away that the band and I got some coverage. We get lots of compliments from the NHRA and the drivers and their teams for providing entertainment during some of the breaks. It’s really an honor to play for race fans. They are the perfect demographic for the American Rebel brand.”
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana and now Virginia and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on our social media platforms (@americanrebelbeer).
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and
For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer.
For more information, visit americanrebelbeer.com.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebelbeer.com. For investor information, visit americanrebel.com/investor-relations.
Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story
Media Inquiries:
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
American Rebel Holdings, Inc.
info@americanrebel.com
ir@americanrebel.com
American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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