Academy Sports + Outdoors and Ariat International Expand Partnership with 200 New In-Store Shops this Fall

Rhea-AI Summary

Academy Sports + Outdoors (Nasdaq: ASO) announced an expanded partnership with Ariat International to launch 200 Ariat in-store shops across select Academy locations starting this fall. The spaces will feature branded walls, fixtures, tables, and dedicated areas highlighting Ariat Western and work apparel, footwear, and accessories.

According to Academy, the shop-in-shop concept is tailored to each store and is designed to provide an immersive way for customers to explore an expanded Ariat assortment both in-store and online at Academy.com. The companies aim to broaden access to work and Western wear and build on a 20-year relationship.

Positive

• 200 new Ariat in-store shops planned across select Academy locations this fall
• Expanded Ariat product assortment in apparel, footwear, and accessories at Academy
• Shop-in-shop concept enhances in-store brand presentation with dedicated fixtures and signage
• Partnership builds on a 20-year relationship between Academy and Ariat

Negative

• None.

Market Reaction – ASO

-4.01% $44.30 11.8x vol

15m delay

-4.01% Vs previous close

$44.30 Last Price

$43.34 $46.27 Day Range

$2.75B Market Cap

11.8x Rel. Volume

Following this news, ASO has declined 4.01%, reflecting a moderate negative market reaction. Our momentum scanner has triggered 10 alerts so far, indicating notable trading interest and price volatility. The stock is currently trading at $44.30. Trading volume is exceptionally heavy at 11.8x the average, suggesting significant selling pressure.

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Companies will broaden access to work and western wear in select Academy locations

KATY, Texas, Aug. 25, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, today announced it has teamed up with Ariat International, the leader in innovative Western and work apparel and footwear, to launch 200 Ariat in-store shops this fall. These new spaces offer an immersive experience, bringing together Academy's value-driven approach with Ariat's Western and work collections. Tailored to each store, the spaces make it easy for customers to explore an expanded assortment of Ariat apparel and accessories, as well as footwear, designed to inspire their next adventure or workday.

"We're excited to bring customers a new way to experience Ariat at Academy. Customers trust us to offer great value without jeopardizing quality and style, and we are proud to expand the availability of Ariat gear in-stores and online at Academy.com," said Matt McCabe, Executive Vice President and Chief Merchandising Officer. "Together, we've built a highly visual endeavor that showcases branded walls, fixtures, tables, and features within a space where shoppers can check out what's new, pick up their Ariat favorites, and prepare for more fun outdoors."

Academy and Ariat are both growing companies and these new in-store experiences give customers even greater access to Ariat's most sought-after footwear and apparel – from authentic Western boots and premium denim to workwear engineered for comfort, durability, and performance.

"For 20 years, Academy has been an incredible partner, helping Ariat reach more customers and grow our brand. We're excited to expand our partnership by bringing Academy shoppers even more of the products they love. With industry-leading comfort, fit, and performance, Ariat delivers the quality Academy customers can rely on every day," said Sharon Carpenter, Vice President of Sales for Ariat International. 

To learn more about Academy Sports + Outdoors, visit Academy.com.

About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.

About Ariat International, Inc. 
Founded in 1993 as "The New Breed of Boot," Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes and western riders. Today, Ariat develops innovative and award-winning performance apparel and footwear for all types of demanding work and outdoor environments. The company takes its name from Secretariat, the greatest racehorse of all time.

Media inquiries:
Meredith Klein, Vice President of Communications
346.826.6615
meredith.klein@academy.com

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SOURCE Academy Sports + Outdoors

FAQ

What did Academy Sports + Outdoors (ASO) announce about its partnership with Ariat in August 2026?

Academy Sports + Outdoors announced an expansion of its partnership with Ariat to launch 200 Ariat in-store shops this fall. According to Academy Sports + Outdoors, these spaces will feature immersive, branded areas focused on Western and work apparel, footwear, and accessories.

How many Ariat in-store shops will Academy Sports + Outdoors (ASO) add in fall 2026?

Academy Sports + Outdoors plans to introduce 200 Ariat in-store shops in select locations this fall. According to Academy Sports + Outdoors, each space will be tailored to the store and will showcase expanded Ariat Western boots, premium denim, workwear, and accessories.

What products will the new Ariat in-store shops at Academy Sports + Outdoors (ASO) offer?

The new Ariat in-store shops will offer Western boots, premium denim, and workwear-focused apparel and footwear. According to Academy Sports + Outdoors, the assortment includes Ariat gear engineered for comfort, durability, and performance, plus accessories to support both outdoor activities and workdays.

How long have Academy Sports + Outdoors (ASO) and Ariat been partners?

Academy Sports + Outdoors and Ariat have partnered for about 20 years. According to Ariat, Academy has helped the brand reach more customers and grow its presence, and the 200 new in-store shops further expand access to popular Ariat products at Academy locations.

Will Ariat products be available online as part of the Academy Sports + Outdoors (ASO) partnership?

Yes, Ariat products will be available both in-store and online at Academy.com. According to Academy Sports + Outdoors, the expanded partnership not only adds 200 in-store shops but also increases access to Ariat gear through its ecommerce channel for added customer convenience.

What is the goal of the new Ariat in-store experiences at Academy Sports + Outdoors (ASO)?

The goal is to broaden access to Western and work wear through immersive, branded shop-in-shop spaces. According to Academy Sports + Outdoors, the design helps customers easily explore expanded Ariat assortments and prepare for outdoor activities or work needs in one dedicated area.