Academy Sports + Outdoors Celebrates Brooks Month with Community Event and Performance-Driven Gear
Academy Sports + Outdoors launches a monthlong Brooks-focused running campaign with product spotlights, a community event and a limited-time online eGift promotion.
Rhea-AI Summary
Academy Sports + Outdoors (ASO) is launching “Brooks Month,” a campaign from September 21 through October 18 spotlighting Brooks performance running footwear, apparel and accessories.
The initiative showcases more than 50 Brooks footwear styles, including the Glycerin 23, Ghost 18 and Adrenaline GTS 25, plus new arrivals and complementary gear. Academy and Brooks opened the month with “Roll Call,” a September 19 community run in Houston hosted by Loose Lace Run Club, giving runners a chance to try products and connect locally. During part of the campaign, online customers can earn a $25 Academy eGift card with a qualifying Brooks purchase of $150 or more, subject to stated terms and conditions.
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Key Figures
- Campaign period
- September 21 through October 18
- Brooks Month promotion
- Brooks footwear styles
- More than 50 styles
- Academy assortment
- Academy eGift card
- $25
- With a $150+ Brooks purchase from September 21 to October 4
- Qualifying purchase
- $150+
- Brooks footwear, apparel, and socks
AI-generated analysis. How Rhea-AI works. Not financial advice.
Monthlong campaign showcases Academy's commitment to helping runners put their best foot forward and find the right gear for every mile
Running from September 21 through October 18, Brooks Month highlights Academy's continued brand partnership with Brooks and reinforces Academy's position as a destination for runners seeking performance, comfort and value. Customers can shop more than 50 Brooks footwear styles, including favorites such as the Glycerin 23, Ghost 18 and Adrenaline GTS 25, along with new arrivals, apparel and accessories designed to complement every run.
New this year, Academy and Brooks kicked off the monthlong celebration together at "Roll Call," a community run event hosted by Loose Lace Run Club on September 19 in
"Brooks has been a trusted partner for Academy and our customers for years, and Brooks Month gives us an opportunity to showcase the breadth of the brand while celebrating the running community," said Frank Fanelli, Vice President and Divisional Merchandise Manager. "Together, we're helping runners of all experience levels find the footwear, apparel and coaching to enjoy their running journey."
Additionally, online customers are eligible for a
Throughout the month, Academy will spotlight key products among its broad assortment of Brooks footwear, apparel and accessories categories, helping customers find the right fit whether they're training for race day, joining a local run club or seeking all-day comfort.
To learn more about Academy Sports + Outdoors visit Academy.com.
About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.
Media Contact: Brooke Murski, External Communications Lead, publicrelations@academy.com
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SOURCE Academy Sports + Outdoors
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What are the dates and purchase requirements for the Brooks eGift card promotion?
From Monday, September 21 to Sunday, October 4, online customers who spend $150 or more on Brooks footwear, apparel or socks via Academy’s desktop site, mobile site or app are eligible for a $25 Academy eGift card, subject to the promotion’s terms and conditions.
What was the “Roll Call” community event mentioned in the Brooks Month campaign?
“Roll Call” was a community run event held on September 19 in Houston, Academy’s hometown. Hosted by Loose Lace Run Club with Academy and Brooks, it brought runners together to experience Brooks products, connect with the local running community and celebrate active lifestyles.