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Asset Entities’ Shareholders Approve Merger with Strive

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Asset Entities (NASDAQ:ASST) shareholders have approved the merger with Strive Enterprises, marking a significant step toward creating a leading public Bitcoin Treasury Company. The merger received strong majority support, with Strive shareholders having approved the deal on September 4, 2025.

Post-merger, the combined entity will operate as Strive, Inc. and continue trading under ASST on Nasdaq. The leadership structure will feature Matt Cole as CEO and Chairman, while current Asset Entities CEO Arshia Sarkhani will transition to Chief Marketing Officer and Board member.

The transaction includes a substantial $750 million PIPE financing, with potential for an additional $750 million through warrant exercises, potentially totaling $1.5 billion in gross proceeds. The company emphasizes its zero-debt profile and focus on disciplined, long-term strategies aimed at outperforming Bitcoin.

Asset Entities (NASDAQ:ASST) ha ottenuto l'approvazione degli azionisti per la fusione con Strive Enterprises, un passo decisivo verso la creazione di una principale Bitcoin Treasury Company quotata. L'accordo ha ricevuto un forte sostegno maggioritario; gli azionisti di Strive avevano approvato la fusion e il 4 settembre 2025.

Dopo la fusione, la società risultante opererà come Strive, Inc. e continuerà a essere negoziata con il ticker ASST al Nasdaq. La struttura dirigenziale vedrà Matt Cole ricoprire i ruoli di CEO e Presidente, mentre l'attuale CEO di Asset Entities, Arshia Sarkhani, assumerà la carica di Chief Marketing Officer e membro del consiglio.

L'operazione comprende un consistente finanziamento PIPE di 750 milioni di dollari, con la possibilità di ottenere ulteriori 750 milioni tramite l'esercizio di warrant, per un ammontare potenziale complessivo di 1,5 miliardi di dollari di proventi lordi. La società sottolinea il profilo a debito zero e l'impegno per strategie disciplinate e di lungo termine finalizzate a sovraperformare Bitcoin.

Asset Entities (NASDAQ:ASST) obtuvo la aprobación de sus accionistas para fusionarse con Strive Enterprises, un paso importante para crear una destacada compañía pública de tesorería en Bitcoin. La fusión contó con un fuerte respaldo mayoritario; los accionistas de Strive aprobaron el acuerdo el 4 de septiembre de 2025.

Tras la fusión, la entidad combinada operará como Strive, Inc. y seguirá cotizando con el ticker ASST en Nasdaq. La dirección estará encabezada por Matt Cole como CEO y Presidente, mientras que la actual CEO de Asset Entities, Arshia Sarkhani, pasará a ser Chief Marketing Officer y miembro del consejo.

La transacción incluye una significativa financiación PIPE de 750 millones de dólares, con la posibilidad de obtener otros 750 millones mediante el ejercicio de warrants, lo que podría elevar el total a 1.500 millones de dólares en ingresos brutos. La compañía destaca su perfil sin deuda y su enfoque en estrategias disciplinadas y a largo plazo orientadas a superar el rendimiento de Bitcoin.

Asset Entities (NASDAQ:ASST) 주주들이 Strive Enterprises와의 합병을 승인해 상장 비트코인 트레저리 컴퍼니를 설립하는 중대한 발걸음을 내디뎠습니다. 합병안은 다수의 찬성을 얻었으며, Strive 주주들은 2025년 9월 4일에 본 거래를 승인했습니다.

합병 후 통합 법인은 Strive, Inc.로 운영되며 Nasdaq에서 ASST 티커로 계속 거래됩니다. 경영진 구조는 Matt Cole가 CEO 겸 이사회 의장을 맡고, 현 Asset Entities의 CEO인 Arshia Sarkhani는 최고마케팅책임자(CMO) 겸 이사로 전환됩니다.

거래에는 7억 5천만 달러 규모의 PIPE 자금조달이 포함되어 있으며, 워런트 행사로 추가 7억 5천만 달러를 확보할 가능성이 있어 총 15억 달러의 총수익이 발생할 수 있습니다. 회사는 무부채(제로 데트) 구조와 비트코인을 능가하기 위한 규율 있고 장기적인 전략에 주력하고 있음을 강조합니다.

Asset Entities (NASDAQ:ASST) a obtenu l'approbation de ses actionnaires pour la fusion avec Strive Enterprises, marquant une étape majeure vers la création d'une principale société publique de trésorerie Bitcoin. La fusion a reçu un fort soutien majoritaire ; les actionnaires de Strive avaient approuvé l'opération le 4 septembre 2025.

Après la fusion, l'entité combinée opérera sous le nom de Strive, Inc. et continuera d'être cotée sous le symbole ASST au Nasdaq. La direction verra Matt Cole occuper les fonctions de CEO et de Président, tandis que l'actuelle CEO d'Asset Entities, Arshia Sarkhani, prendra le poste de Chief Marketing Officer et membre du conseil d'administration.

La transaction comprend un important financement PIPE de 750 millions de dollars, avec la possibilité d'obtenir 750 millions supplémentaires via l'exercice de bons de souscription, pouvant porter le produit brut potentiel à 1,5 milliard de dollars. La société met en avant son profil sans dette et son orientation vers des stratégies disciplinées et long terme visant à surperformer le Bitcoin.

Asset Entities (NASDAQ:ASST) haben der Fusion mit Strive Enterprises zugestimmt, ein bedeutender Schritt zur Schaffung eines führenden börsennotierten Bitcoin-Treasury-Unternehmens. Die Fusion erhielt eine deutliche Mehrheitszustimmung; die Strive-Aktionäre hatten dem Deal am 4. September 2025 zugestimmt.

Nach der Fusion wird die kombinierte Einheit als Strive, Inc. auftreten und weiterhin unter ASST an der Nasdaq gehandelt. Die Führungsstruktur sieht Matt Cole als CEO und Vorsitzenden vor, während die derzeitige Asset Entities-CEO Arshia Sarkhani zur Chief Marketing Officer und Vorstandsmitglied wechselt.

Die Transaktion umfasst eine erhebliche PIPE-Finanzierung von 750 Mio. USD, mit der Möglichkeit, durch Ausübung von Warrants weitere 750 Mio. USD zu erhalten, womit sich die Bruttoerlöse potenziell auf 1,5 Mrd. USD belaufen könnten. Das Unternehmen betont sein schuldenfreies Profil und den Fokus auf disziplinierte, langfristige Strategien, die darauf abzielen, Bitcoin zu übertreffen.

Positive
  • Secured $750 million PIPE financing with potential for additional $750 million through warrants
  • Strong majority shareholder approval for the merger
  • Zero debt profile positions company favorably against competitors
  • Experienced leadership team combining both companies' executives
Negative
  • Merger closing still subject to Nasdaq listing application clearance
  • Significant dilution likely from PIPE financing and potential warrant exercises

Insights

Asset Entities shareholders approved merger with Strive, creating Bitcoin Treasury Company with $750M PIPE financing - transformative strategic pivot.

The shareholder approval of Asset Entities' merger with Strive represents a significant strategic pivot for the company into the cryptocurrency sector as a Bitcoin Treasury Company. This transaction structure offers several notable advantages compared to alternatives. The reverse-merger approach provides Strive immediate access to public markets without the traditional IPO process, while the debt-free profile minimizes financial risk during this transition.

The $750 million PIPE (Private Investment in Public Equity) financing is particularly substantial, representing a major capital infusion that will provide substantial purchasing power for Bitcoin acquisition. The potential for an additional $750 million through warrant exercises could bring total proceeds to $1.5 billion, positioning the combined entity among significant institutional Bitcoin holders.

The leadership transition merits attention, with Strive's Matt Cole assuming CEO and Chairman roles while Asset Entities' current CEO transitions to CMO. This suggests Strive is the dominant partner despite the reverse merger structure, with the strategic direction clearly focused on Bitcoin accumulation rather than Asset Entities' previous business model.

The stated goal of "outperforming Bitcoin itself over time" indicates a more sophisticated strategy than simple coin accumulation, potentially involving yield generation, strategic trading, or other mechanisms to enhance returns beyond simply holding the asset. The emphasis on "Bitcoin per share" as a performance metric signals the company's alignment with shareholder interests in the Bitcoin space.

Approval paves the way for Strive, Inc. to launch a leading public Bitcoin Treasury Company under ticker symbol ASST

Dallas, TX, Sept. 09, 2025 (GLOBE NEWSWIRE) -- Asset Entities Inc. (“Asset Entities” or the “Company”) (Nasdaq: ASST) today announced that its stockholders have voted to approve the previously announced merger with Strive Enterprises, Inc. (“Strive”), whose stockholders approved the transaction on September 4, 2025. The approval, which was supported by a strong majority of Asset Entities’ shareholders, marks the next step in creating a leading public Bitcoin Treasury Company.

The closing of the Merger is subject to the satisfaction of certain conditions, including the clearance by The Nasdaq Stock Market LLC of the Company’s listing application, subject to official notice of issuance. Upon the completion of the merger, the combined company will be renamed Strive, Inc. and continue to trade on Nasdaq under the ticker symbol ASST. The combined company will be led by Matt Cole, as Chief Executive Officer and Chairman of the Board. Asset Entities President and CEO Arshia Sarkhani will serve as Chief Marketing Officer and as a member of the Board of Directors.

“This shareholder approval is a defining moment in our mission to build a world-class Bitcoin Treasury Company,” said Mr. Cole. “Through our reverse-merger structure, zero debt profile, and $750 million PIPE, we are uniquely positioned relative to peers to execute our strategy and maximize Bitcoin per share for investors. Our focus is on disciplined, long-term strategies designed to outperform Bitcoin itself over time and create perpetual shareholder value.”

“We are gratified that our stockholders have voted to approve this merger,” added Mr. Sarkhani. “This vote, we believe, opens the door to building one of the biggest and most successful Bitcoin Treasury Companies, and providing maximum value to our legacy shareholders.”

Concurrent with the merger closing, the Company expects to consummate a private placement financing (PIPE) that is anticipated to result in aggregate gross proceeds of more than $750 million, with an additional $750 million potentially available upon the exercise of warrants issued in the PIPE, for potential aggregate gross proceeds of over $1.5 billion.

About Asset Entities Inc. 

Asset Entities Inc. is a technology company providing social media marketing, management, and content delivery across Discord, TikTok, Instagram, X (formerly Twitter), YouTube, and other social media platforms. Asset Entities is believed to be the first publicly traded Company based on the Discord platform, where it hosts some of Discord’s largest social community-based education and entertainment servers. The Company’s AE.360.DDM suite of services is believed to be the first of its kind for the Design, Development, and Management of Discord community servers. Asset Entities’ initial AE.360.DDM customers have included businesses and celebrities. The Company also has its Ternary payment platform that is a Stripe-verified partner and CRM for Discord communities. The Company’s Social Influencer Network (SiN) service offers white-label marketing, content creation, content management, TikTok promotions, and TikTok consulting to clients in all industries and markets. The Company’s SiN influencers can increase the social media reach of client Discord servers and drives traffic to their businesses. Learn more at assetentities.com, and follow the Company on X at $ASST.

About Strive

Co-founded in 2022 by Vivek Ramaswamy, Strive Enterprises, Inc. is a financial services firm with a mission to maximize value for clients through unapologetic capitalism.

Strive recently announced plans to become the first publicly traded asset management Bitcoin treasury company. The company is focused on outperforming Bitcoin over the long run by combining Bitcoin treasury company leveraged beta strategies with novel alpha-generating strategies.

Since launching its first ETF in August 2022, Strive Asset Management, LLC,  a direct, wholly owned subsidiary of Strive and an SEC-registered investment adviser, has grown to manage over $2 billion in assets.

Learn more at strive.com. You can also follow the company on X at @strive.

Company Contacts:
Arshia Sarkhani, President and Chief Executive Officer
Michael Gaubert, Executive Chairman
Asset Entities Inc.
Tel +1 (214) 459-3117 
Email Contact

Investor Contact:
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, NY 10036
Office: (646) 893-5835
Email: info@skylineccg.com

Cautionary Statement Regarding Forward-Looking Statements 

Certain statements herein and the documents incorporated herein by reference may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Rule 175 promulgated thereunder, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and Rule 3b-6 promulgated thereunder, which statements involve inherent risks and uncertainties. Examples of forward-looking statements include, but are not limited to, statements regarding the outlook and expectations of Strive and Asset Entities, respectively, with respect to the proposed transaction, the strategic benefits and financial benefits of the proposed transaction, including the expected impact of the proposed transaction on the combined company’s future financial performance (including anticipated accretion to earnings per share, the tangible book valuearticles/price-to-book-ratio-guide" title="Read: Price-to-Book Ratio (P/B): Complete Guide & Calculator" class="article-link" rel="noopener">book value earn-back period and other operating and return metrics), the timing of the closing of the proposed transaction, and the ability to successfully integrate the combined businesses. Such statements are often characterized by the use of qualified words (and their derivatives) such as “may,” “will,” “anticipate,” “could,” “should,” “would,” “believe,” “contemplate,” “expect,” “estimate,” “continue,” “plan,” “project,” “predict,” “potential,” “assume,” “forecast,” “target,” “budget,” “outlook,” “trend,” “guidance,” “objective,” “goal,” “strategy,” “opportunity,” and “intend,” as well as words of similar meaning or other statements concerning opinions or judgment of Strive, Asset Entities or their respective management about future events. Forward-looking statements are based on assumptions as of the time they are made and are subject to risks, uncertainties and other factors that are difficult to predict with regard to timing, extent, likelihood and degree of occurrence, which could cause actual results to differ materially from anticipated results expressed or implied by such forward-looking statements. Such risks, uncertainties and assumptions include, among others, the following:

  • the occurrence of any event, change or other circumstances that could give rise to the right of one or both of the parties to terminate the Merger Agreement;
  • the possibility that the proposed transaction does not close when expected or at all because the conditions to closing are not received or satisfied on a timely basis or at all;
  • the outcome of any legal proceedings that may be instituted against Strive or Asset Entities or the combined company;
  • the possibility that the anticipated benefits of the proposed transaction, including anticipated cost savings and strategic gains, are not realized when expected or at all, including as a result of changes in, or problems arising from, general economic and market conditions, interest and exchange rates, monetary policy, laws and regulations and their enforcement, and the degree of competition in the geographic and business areas in which Strive or Asset Entities operate;
  • the possibility that the integration of the two companies may be more difficult, time-consuming or costly than expected;
  • the possibility that the proposed transaction may be more expensive or take longer to complete than anticipated, including as a result of unexpected factors or events;
  • the diversion of management’s attention from ongoing business operations and opportunities;
  • potential adverse reactions of Strive’s or Asset Entities’ customers or changes to business or employee relationships, including those resulting from the announcement or completion of the proposed transaction;
  • changes in Asset Entities’ share price before closing; and
  • other factors that may affect future results of Strive, Asset Entities or the combined company.

These factors are not necessarily all of the factors that could cause Strive’s, Asset Entities’ or the combined company’s actual results, performance or achievements to differ materially from those expressed in or implied by any of the forward-looking statements. Other factors, including unknown or unpredictable factors, also could harm Strive’s, Asset Entities’ or the combined company’s results.

Although each of Strive and Asset Entities believes that its expectations with respect to forward-looking statements are based upon reasonable assumptions within the bounds of its existing knowledge of its business and operations, there can be no assurance that actual results of Strive or Asset Entities will not differ materially from any projected future results expressed or implied by such forward-looking statements. Additional factors that could cause results to differ materially from those described above can be found in Asset Entities’ most recent annual report on Form 10-K for the fiscal year ended December 31, 2024, quarterly reports on Form 10-Q, and other documents subsequently filed by Asset Entities with the  SEC. The actual results anticipated may not be realized or, even if substantially realized, they may not have the expected consequences to or effects on Strive, Asset Entities or their respective businesses or operations. Investors are cautioned not to rely too heavily on any such forward-looking statements. Forward-looking statements speak only as of the date they are made and Strive and Asset Entities undertake no obligation to update or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent required by applicable law.


FAQ

What is the merger deal between Asset Entities (ASST) and Strive?

Asset Entities shareholders approved a merger with Strive to create a leading public Bitcoin Treasury Company. The combined company will be renamed Strive, Inc. and continue trading as ASST on Nasdaq.

How much funding will the merged ASST company receive?

The company will receive $750 million through PIPE financing, with potential for an additional $750 million from warrant exercises, totaling up to $1.5 billion in gross proceeds.

Who will lead the merged Asset Entities and Strive company?

Matt Cole will serve as CEO and Chairman of the Board, while current Asset Entities CEO Arshia Sarkhani will become Chief Marketing Officer and Board member.

What are the remaining conditions for the ASST merger completion?

The merger closing is subject to Nasdaq Stock Market LLC clearance of the Company's listing application, subject to official notice of issuance.

What is the strategic goal of the Asset Entities and Strive merger?

The merger aims to create a leading Bitcoin Treasury Company with disciplined, long-term strategies designed to outperform Bitcoin itself and create perpetual shareholder value.
Asset Entities Inc.

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