Aterian Makes Strategic Minority Equity Investment in 4th & Heart

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Aterian, Inc. (Nasdaq: ATER) recently closed a strategic minority equity investment in 4th & Heart, the top U.S. ghee butter brand. The investment included $0.2 million in cash and 145,000 shares of Aterian common stock. Both companies are optimistic about the partnership's potential for growth and collaboration.
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The strategic minority equity investment by Aterian, Inc. in 4th & Heart represents a notable development in the consumer goods sector, particularly within the niche market of premium health-oriented food products. The investment, although relatively modest in financial terms, signals Aterian's commitment to diversifying its portfolio and capitalizing on the growing consumer trend towards healthier lifestyle choices.

From a market research perspective, the collaboration between Aterian and 4th & Heart could leverage Aterian's existing distribution channels and marketing expertise to enhance the reach of 4th & Heart's ghee products. This synergy has the potential to increase market share and drive revenue growth for both entities. It is also indicative of a broader industry trend where larger corporations invest in smaller, specialized brands to tap into specific consumer segments.

The transaction involving a cash outlay of $0.2 million and approximately 145,000 shares of Aterian common stock is a strategic move that could have implications for Aterian's financials. The equity investment is expected to be accretive to earnings if 4th & Heart can successfully expand its market presence with Aterian's backing. However, investors should monitor the performance of this investment in relation to Aterian's overall portfolio to assess its contribution to the company's earnings.

Given that the terms of the transaction were not fully disclosed, it is challenging to evaluate the precise impact on Aterian's balance sheet and liquidity. Investors should seek additional information on how this investment aligns with Aterian's long-term financial strategy and whether the issuance of shares will dilute existing shareholder value.

Ghee butter, a clarified butter traditionally used in Indian cooking, has gained popularity in Western markets as a lactose-free, high-heat cooking alternative with purported health benefits. As the leading U.S. maker of premium ghee butter products, 4th & Heart's partnership with Aterian could signify an increased focus on specialty health foods within the consumer market.

This investment may also reflect a strategic move by Aterian to align itself with the wellness movement, which has been driving consumer purchasing behavior. The success of this venture will largely depend on the continued consumer interest in health and wellness products and the ability of 4th & Heart to differentiate its offerings in a competitive market.

4th & Heart is the #1 Ghee Butter Brand in the US

NEW YORK, March 07, 2024 (GLOBE NEWSWIRE) -- Aterian, Inc. (Nasdaq: ATER) (“Aterian” or the “Company”) today announced the recent closing of a strategic minority equity investment in 4th & Heart, the leading U.S. maker of premium ghee butter products.

The Company invested approximately $0.2 million in cash and approximately 145,000 shares of Aterian common stock. No other terms of the transaction were disclosed.

“We are excited to announce our participation in 4th & Heart’s funding round and we look forward to exploring potential strategic opportunities between our two companies,” said Joe Risico, Aterian's Co-CEO. “Like our Squatty Potty brand, we see a lot of value in partnering and investing in brands that offer consumers the opportunity to live a healthier, better life and that’s what 4th & Heart does with its ghee products.”

“The partnership with Aterian will fuel the growth we’re seeing at 4th & Heart in both current and emerging markets. Like Aterian’s other products, 4th & Heart pushes boundaries, and we’re excited to unlock future potential together,” said Max Dichter, 4th & Heart’s CEO.

To find 4th & Heart in a store near you please visit: 4th & Heart

To find 4th & Heart on in the U.S., please visit: 4th & Heart on

About Aterian, Inc.
Aterian, Inc. (Nasdaq: ATER) is a technology-enabled consumer products company that builds and acquires leading e-commerce brands with top selling consumer products, in multiple categories, including home and kitchen appliances, health and wellness and air quality devices. The Company sells across the world's largest online marketplaces with a focus on Amazon and Walmart in the U.S. and on its own direct to consumer websites.

About 4th & Heart
4th & Heart, based in Marina del Rey, California and launched in 2015, has been on a mission to revolutionize the modern-day pantry with an ancient Ayurvedic staple, ghee butter. 4th & Heart’s products are placed nationwide in over 12,000 stores including: Whole Foods, Kroger, Albertsons, Publix, Wegmans, and Walmart. 4th & Heart continues to reinvent the ways consumers can incorporate grass-fed ghee into daily diets by providing a variety of kitchen essentials including delicious flavored spreads and oils.

Forward Looking Statements
All statements other than statements of historical facts included in this press release that address activities, events or developments that we expect, believe or anticipate will or may occur in the future are forward-looking statements including, in particular, the statements regarding potential strategic opportunities between our two companies, growth and future potential. These forward-looking statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties and other factors, all of which are difficult to predict and many of which are beyond our control and could cause actual results to differ materially and adversely from those described in the forward-looking statements. These risks include, but are not limited to, those related to customer demand for our products in light of the current macroeconomic environment in the U.S. and globally; global shipping disruptions; our ability to continue as a going concern; our ability to meet financial covenants with our lenders; our ability to create operating leverage and efficiency when integrating companies that we acquire or have acquired, including through the use of our team’s expertise, the economies of scale of our supply chain and automation driven by our platform; our ability to grow internationally and through the launch of products under our brands and the acquisition of additional brands; the impact of COVID-19, the war in the Ukraine, the rising tensions between China and Taiwan and other macroeconomic factors, including their impact on consumer demand, our cash flows, financial condition, forecasting and revenue growth rate; our supply chain including sourcing, manufacturing, warehousing and fulfillment; our ability to manage expenses, working capital and capital expenditures efficiently; our business model and our technology platform; the impact of intangible assets such as goodwill, and other impairments; disruptions to the Company's information technology systems, including but not limited to potential or actual security breaches of systems protecting consumer and employee information or other types of cybercrimes or cybersecurity attacks; our ability to disrupt the consumer products industry; our ability to maintain and grow market share in existing and new product categories; our ability to generate profitability and stockholder value; international tariffs and trade measures; inventory management, product liability claims, recalls or other safety and regulatory concerns; reliance on third party online marketplaces; seasonal and quarterly variations in our revenue and expenses; acquisitions of other companies and technologies and our ability to successfully integrate such companies and technologies with our business; our ability to continue to access debt and equity capital (including on terms advantageous to the Company) and the extent of our leverage; and other factors discussed in the “Risk Factors” section of our most recent periodic reports filed with the Securities and Exchange Commission (“SEC”), all of which you may obtain for free on the SEC’s website at

Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.


What is the recent announcement by Aterian, Inc. (Nasdaq: ATER)?

Aterian, Inc. (Nasdaq: ATER) announced a strategic minority equity investment in 4th & Heart, the leading U.S. ghee butter brand.

How much did Aterian invest in 4th & Heart?

Aterian invested approximately $0.2 million in cash and approximately 145,000 shares of Aterian common stock in 4th & Heart.

What are the expectations from the partnership between Aterian and 4th & Heart?

Both companies are optimistic about potential growth and collaboration opportunities through the partnership.

Where can consumers find 4th & Heart products?

Consumers can find 4th & Heart products in stores near them or on in the U.S.

Aterian, Inc.


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