Athene Expands Registered Index-Linked Annuity (RILA) Lineup with Launch of Athene Amplify® 3.0

Rhea-AI Summary

Athene (NYSE:ATH) launched Athene Amplify 3.0, a registered index-linked annuity (RILA) that adds new buffer options and a simplified single-contract structure to expand RILA access.

Key features include new 1% and 100% buffers, existing 10%/20%/30% buffers, a Performance Lock with immediate re-entry, and combined fee/no-fee segments to streamline selection and servicing for financial professionals.

Positive

• Adds 1% and 100% buffer options expanding risk-spectrum coverage
• Combines fee and no-fee segments into a single contract
• Introduces Performance Lock with immediate re-entry for gain capture
• Builds on a market where industry RILA sales hit nearly $80B in 2025
• Athene noted as the top U.S. retail annuity seller for three years

Negative

• None.

Key Figures

RILA industry sales: nearly $80 billion Top seller streak: 3 years Buffer option: 1% buffer +5 more

8 metrics

RILA industry sales nearly $80 billion RILA market sales across the industry in 2025

Top seller streak 3 years Athene as top seller of retail annuities in the U.S.

Buffer option 1% buffer New Athene Amplify 3.0 protection level

Buffer option 100% buffer New Athene Amplify 3.0 protection level

Existing buffers 10%, 20%, 30% Previously available buffer levels in Amplify lineup

Alt net investment income $325 million pre-tax Preliminary estimate for Q3 2025 alternative net investment income

Alt investments return 10% annualized Estimated quarterly annualized return on pooled alternative investments (Q3 2025)

Other alternatives return 8% annualized Estimated quarterly annualized return on other alternative investments (Q3 2025)

Market Reality Check

Vol: Reported volume is 0 shar...

normal vol

Volume Reported volume is 0 shares vs 20-day average of 1,056,285 shares before this news. normal

Technical Price change over last 24h was -0.69%, trading -100% vs 52-week high and -100% vs 52-week low (per provided data).

Peers on Argus

No peers from the 'Direct Life Insurance Carriers' industry appeared in the mome...

No peers from the 'Direct Life Insurance Carriers' industry appeared in the momentum scanner, so the move around this headline looks stock-specific based on available data.

Market Pulse Summary

This announcement highlights Athene’s effort to deepen its presence in the RILA segment by launching...

Analysis

This announcement highlights Athene’s effort to deepen its presence in the RILA segment by launching Amplify 3.0, adding new 1% and 100% buffer options alongside existing 10%, 20% and 30% levels. With industry RILA sales at nearly $80 billion in 2025 and Athene leading retail annuity sales for 3 years, the move underscores a growth focus. Investors may watch adoption of Amplify 3.0 and any follow-up financial disclosures for measurable impact.

Key Terms

digital experience

1 terms

digital experience technical

"through a simplified digital experience with tools like auto-alerts that help"

The digital experience is the sum of how customers, partners and employees interact with a company through its websites, apps, online services and digital touchpoints — like visiting a store online or using a mobile app. It matters to investors because a smooth, reliable digital experience can drive sales, cut support costs, boost customer loyalty and provide data that helps a business grow, much like an attractive, well-run storefront attracts more shoppers.

AI-generated analysis. Not financial advice.

New solution expands RILA access with additional buffer options, helps streamline product selection and delivers greater control

WEST DES MOINES, Iowa, May 04, 2026 (GLOBE NEWSWIRE) -- Athene, the leading retirement solutions company and subsidiary of Apollo Global Management (NYSE: APO), today announced the launch of Athene Amplify 3.0, a registered index-linked annuity (RILA) designed to expand access to the category. By offering new protection levels and a simplified single-contract structure, Amplify 3.0 enhances the client experience in a RILA market where flexibility, control and ease of use are seen as essential differentiators.

Amplify 3.0 builds on the momentum in the RILA market, where sales reached nearly $80 billion across the industry in 2025. Athene has been the top seller of retail annuities in the U.S. for three consecutive years and increasing RILA market share represents one of several growth tailwinds for its business.

“As the retirement age population grows, financial professionals are increasingly seeking solutions that can help balance growth potential with a level of downside protection for their clients without added complexity,” said Sean Brennan, Co-President and CCO at Athene. “The launch of Amplify 3.0 addresses that need, enabling a wider array of protection strategies to suit different risk appetites and simplifying product structure to improve usability, changes that will help financial professionals deliver more customized outcomes with greater efficiency.”

Key features of Athene Amplify 3.0 include:

• New buffer options expand addressable market:
  New 1% and 100% buffer options, alongside existing 10%, 20% and 30% levels, extend RILA applicability across the risk spectrum.
• Single-contract simplicity:
  Combines fee and no-fee segment options within one product, eliminating the need for multiple versions and simplifying selection, sales and service processes for financial professionals.
• Performance Lock with immediate re-entry:
  Allows clients to capture gains and reposition their strategy during the term, providing greater control as markets change. Financial professionals can act in just a few clicks through a simplified digital experience with tools like auto-alerts that help identify opportunities and respond quickly.
  
  

Athene Amplify^® 3.0 is issued by Athene Annuity and Life Company and is available through registered representatives. For more information, financial professionals can contact their Athene representative.

About Athene
Athene is the leading retirement solutions company with operations in the United States, Bermuda, Canada, and Japan. Athene is focused on providing financial security to individuals by offering an attractive suite of retirement income and savings products and also serves as a solutions provider to corporations. For more information, please visit www.athene.com.

Contact
Alyssa Castelli
Director, External Relations
+1 (646) 768-7304
Alyssa.castelli@athene.com

FAQ

What buffer options does Athene Amplify 3.0 offer for ATH annuity buyers?

Amplify 3.0 offers 1%, 10%, 20%, 30% and 100% buffers as downside protection. According to Athene, the expanded buffers are intended to extend RILA applicability across different client risk appetites.

How does the single-contract structure in Athene Amplify 3.0 affect financial professionals selling ATH products?

The single-contract structure combines fee and no-fee segments to simplify selection and servicing. According to Athene, this eliminates multiple product versions and streamlines sales and administration workflows.

What is the Performance Lock feature in Athene Amplify 3.0 and how does it work for ATH clients?

Performance Lock lets clients capture gains and immediately re-enter the strategy during the term. According to Athene, advisors can act quickly with digital tools and auto-alerts to reposition portfolios.

Is Athene Amplify 3.0 available broadly to investors buying ATH annuities?

Amplify 3.0 is available through registered representatives only. According to Athene, the product is issued by Athene Annuity and Life Company and offered via registered channels to financial professionals.

How does Athene position Amplify 3.0 within the 2025 RILA market (ATH outlook)?

Athene frames Amplify 3.0 as expanding access amid a growing RILA market that reached nearly $80 billion in 2025. According to Athene, the launch aims to increase RILA market share and advisor usability.