Athene Sets Record for Annual Annuity Sales for Second Year Running, Tops Rankings

Rhea-AI Summary

Athene has achieved the top position in LIMRA's 2024 U.S. Retail Annuity Survey with $36 billion in sales, marking its second consecutive year as the industry leader. The company dominated multiple categories, including total fixed market sales ($35B), fixed-rate deferred sales ($21B), fixed indexed annuity sales ($13B), and bank channel sales ($20B).

Financial institutions contributed approximately 80% of Athene's 2024 retail volume. The company has established new business relationships with five large-scale financial institutions over the past two years, with additional partnerships planned for the current year.

Positive

• Achieved #1 ranking in U.S. Retail Annuity Survey for second consecutive year
• Record $36B in total annuity sales for 2024
• Led multiple categories: fixed market ($35B), fixed-rate deferred ($21B), fixed indexed ($13B), and bank channel ($20B) sales
• Strong institutional distribution with 80% of retail volume from financial institutions
• Expanded partnerships with 5 large financial institutions

Negative

• None.

WEST DES MOINES, Iowa, March 11, 2025 (GLOBE NEWSWIRE) -- Athene, the leading retirement services company and subsidiary of Apollo Global Management, Inc. (NYSE:APO), ranked number one in LIMRA’s 2024 U.S. Retail Annuity Survey, with $36 billion in sales. This is the second consecutive year that Athene has sold more annuities annually than any other company in the U.S.

“These industry-leading results demonstrate our exceptional strength in the retail annuity channel and unmatched, differentiated footprint in the market,” said Grant Kvalheim, President of Athene. “With a rapidly growing retirement age population, and a heightened need for guaranteed lifetime income in retirement, our annuity solutions are serving a vital role for retirement savers and retirees.”

Athene also ranked number one in several categories including:

• Total 2024 fixed market sales, with nearly $35B in sales;
• Total 2024 fixed-rate deferred sales, with over $21B in sales;
• Total 2024 fixed indexed annuity sales, with over $13B in sales; and
• Total 2024 bank channel sales, with nearly $20B in sales.

“Our retail distribution capabilities continue to expand, with financial institutions contributing around 80 percent of Athene’s 2024 retail volume,” said Kvalheim. “In the last two years, we have launched new business relationships with five large scale financial institutions, with additional launches slated for this year.”

About Athene
Athene is the leading retirement services company, with over $360 billion of total assets as of December 31, 2024 and operations in the United States, Bermuda, Canada, and Japan. Athene is focused on providing financial security to individuals by offering an attractive suite of retirement income and savings products and also serves as a solutions provider to corporations. For more information, please visit www.athene.com.

Contact:
Jeanne Hess
Vice President, External Relations
+1 646 768 7319
jeanne.hess@athene.com

FAQ

What was Athene's total annuity sales volume in 2024?

Athene achieved $36 billion in total annuity sales in 2024, ranking #1 in LIMRA's U.S. Retail Annuity Survey.

How much did Athene generate in fixed-rate deferred annuity sales in 2024?

Athene generated over $21 billion in fixed-rate deferred annuity sales in 2024, leading this category.

What percentage of Athene's 2024 retail volume came from financial institutions?

Financial institutions contributed approximately 80% of Athene's 2024 retail volume.

How many new financial institution partnerships did Athene establish in the past two years?

Athene launched new business relationships with five large-scale financial institutions in the past two years.

What was Athene's performance in the bank channel sales for 2024?

Athene led bank channel sales with nearly $20 billion in 2024.