Athene Tops Annual Annuity Sales for Third Consecutive Year
Rhea-AI Summary
Athene (NYSE:ATH) ranked number one in LIMRA’s 2025 U.S. Retail Annuity Survey for the third consecutive year, underscoring its leadership in guaranteed income solutions. Total 2025 fixed annuity sales were nearly $33 billion, with $17 billion+ in fixed-rate deferred and $15 billion in fixed indexed annuity sales.
Industry annuity sales reached $465 billion in 2025, driven by aging demographics and demand for protected retirement income.
Positive
- Ranked #1 in LIMRA 2025 U.S. Retail Annuity Survey (third consecutive year)
- Total fixed annuity sales nearly $33B in 2025
- Fixed-rate deferred annuity sales over $17B in 2025
- Fixed indexed annuity sales of $15B in 2025
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
No peers with momentum or same-day headlines were detected, suggesting this LIMRA ranking is a company-specific development rather than part of a broader move in Direct Life Insurance Carriers.
Market Pulse Summary
This announcement highlights Athene’s continued leadership in retail annuities, with nearly $33B in 2025 fixed annuity sales and top rankings in fixed-rate deferred and fixed indexed products. Industry annuity sales reached $465B, underscoring strong category demand. Investors evaluating this update may focus on how sustained market leadership, product mix, and broader rate and demographic trends influence Athene’s long-term growth and profitability trajectory versus other life and retirement carriers.
Key Terms
fixed indexed annuity financial
AI-generated analysis. Not financial advice.
WEST DES MOINES, Iowa, March 24, 2026 (GLOBE NEWSWIRE) -- Athene, the leading retirement solutions company and subsidiary of Apollo Global Management, Inc. (NYSE:APO), ranked number one in LIMRA’s 2025 U.S. Retail Annuity Survey for the third consecutive year, reinforcing the company’s leadership position as the top provider of guaranteed income solutions.
“Athene’s market leadership reflects the strength of the model we’ve built to serve our distribution partners and their clients,” said Sean Brennan, Co-President and Chief Commercial Officer, Athene USA. “The need for solutions that provide reliable retirement income remains clear, and Athene’s retail annuities continue to play an important role in helping individuals achieve greater financial security in retirement.”
Athene also ranked number one in several categories, including:
- Total 2025 fixed annuity sales, with nearly
$33B in sales; - Total 2025 fixed-rate deferred annuity sales, with over
$17B in sales; and - Total 2025 fixed indexed annuity sales, with
$15B in sales.
Annuity demand remained strong in 2025, with industry sales reaching
About Athene
Athene is the leading retirement solutions company with operations in the United States, Bermuda, Canada, and Japan. Athene is focused on providing financial security to individuals by offering an attractive suite of retirement income and savings products and also serves as a solutions provider to corporations. For more information, please visit www.athene.com.
Contact
Alyssa Castelli
Director, External Relations
+1 (646) 768-7304
Alyssa.castelli@athene.com
FAQ
Why did Athene (ATH) top LIMRA’s 2025 U.S. Retail Annuity Survey?
How much did Athene (ATH) sell in total fixed annuities in 2025?
What were Athene’s 2025 fixed-rate deferred annuity sales (ATH)?
How large were fixed indexed annuity sales for Athene (ATH) in 2025?
What does LIMRA’s 2025 industry total mean for Athene (ATH) investors?
