Auddia Reports Strong Artist and Industry Response to Discovr Radio’s Toronto Debut at Departure Festival + Conference, Identifies City as Key Growth Hub
Rhea-AI Summary
Auddia (NASDAQ: AUUD) reported a strong response to Discovr Radio’s debut at Toronto’s Departure Festival + Conference, positioning the city as a key growth hub.
The Press Play artist demo session drew 65+ submissions, standing-room attendance, and high engagement from labels and industry leaders, supporting expansion talks for 2027 programming.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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News Market Reaction – AUUD
On the day this news was published, AUUD gained 2.68%, reflecting a moderate positive market reaction. Argus tracked a trough of -13.8% from its starting point during tracking. Our momentum scanner triggered 12 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $224K to the company's valuation, bringing the market cap to $8.58M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 21 | Discovr Radio traction | Positive | +14.3% | Reported strong early Discovr Radio usage and monetization metrics. |
| May 19 | AI infrastructure highlight | Positive | -32.5% | Outlined LT350 canopy AI data center model as megacenter alternative. |
| May 18 | AI market benchmarks | Positive | +20.9% | Detailed LT350 GPU revenue benchmarks and large potential footprint. |
| May 15 | Merger S-4 filing | Positive | +60.7% | Filed S-4 for Thramann merger and future McCarthy Finney platform. |
| May 12 | AI healthcare platform | Positive | +6.5% | Spotlighted Influence Healthcare as AI-driven specialty care platform. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent AUUD news has usually seen positive price alignment, with only one notable negative reaction to otherwise constructive AI-infrastructure commentary.
Over the last few weeks, AUUD has released several AI- and merger-focused updates. On May 12, it showcased Influence Healthcare as an AI-driven specialty care platform, followed by a May 15 S-4 filing for the Thramann merger and rebranding to McCarthy Finney, which saw a 60.66% move. Subsequent AI infrastructure pieces on LT350 (May 18–19) and Discovr Radio traction on May 21 generally drew strong positive reactions, framing today’s Toronto-focused Discovr news within an ongoing AI and platform-scaling narrative.
Key Terms
ai-driven technical
data-driven technical
playability data technical
listener retention technical
radio-readiness technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
AI-driven artist discovery platform draws 65+ demo submissions and standing-room attendance during the Creator’s Summit presented by Amazon Music
Discovr Radio and Departure in talks to expand programming for 2027 festival
Toronto emerges as strategic market for Auddia’s AI-powered music promotion model
BOULDER, Colo., May 26, 2026 (GLOBE NEWSWIRE) -- Auddia Inc. (NASDAQ: AUUD) (“Auddia” or the “Company”), an AI first technology company that has built a proprietary AI platform for audio identification and classification to reinvent how consumers engage with audio and how artists get discovered, today announced the successful debut of Discovr Radio’s brand activation at the Departure Festival + Conference in Toronto. The session generated more than 65 demo submissions—roughly double the capacity of the format—and became one of the most heavily attended events at Departure House, signaling strong demand for structured, data-driven artist discovery programming in the Toronto market.
Held on May 5th during the Creator’s Summit presented by Amazon Music, the “Press Play! Artist Demo Listening Session” presented by Discovr Radio, brought emerging artists together with U.S. and Canadian industry decision-makers for live track workshopping, real-time feedback, and direct engagement with Discovr Radio’s AI-driven music-promotion and guaranteed-placement model. The response from artists, labels, and industry leaders reinforced Toronto’s position as a high-potential expansion hub for Discovr Radio as the platform scales.
High Artist Demand and Industry Engagement Signal Market Opportunity
The interactive session placed artists directly in the room with label executives, programmers, and industry professionals. Selected demos were workshopped live by a panel of U.S. and Canadian experts, with attendees receiving actionable feedback, real-time insights, and direct access to Discovr Radio’s AI-driven discovery and placement tools.
According to the Departure team, the Discovr Radio activation was one of the best-attended sessions hosted at Departure House this year, underscoring the platform’s resonance with the region’s tightly connected creative community.
“Discovr Radio exists to give artists a real shot at reaching audiences, and Press Play translated that mission into a room full of artists, panelists, and decision-makers all focused on the same thing: helping new music get heard,” said Theo Romeo, Chief Marketing Officer of Auddia. “Receiving more than 65 demo submissions—twice what we could address in the session—told us everything we needed to know about the appetite for this kind of format. The response on the ground in Toronto was strong enough that we now see this city as a hub for potential substantial growth for Discovr Radio, and we’re excited to build on this momentum with Departure in the years ahead.”
AI-Driven Platform Enhances Artist Access and Predictive Insights
The Press Play activation reflects Discovr Radio’s broader strategy of meeting artists where they are—at festivals, conferences, and industry gatherings where new music is evaluated and championed. The format builds on a similar program Discovr Radio executed at SXSW earlier this year, all of which drew strong attendance from artists and global industry stakeholders.
Auddia introduced several refinements to the program for the Toronto session, including streamlined artist introductions and a more efficient feedback structure, enabling the team to evaluate significantly more demos within the allotted time.
“Press Play was one of the best-attended sessions we hosted at Departure House this year, and a perfect example of the kind of programming our community shows up for: hands-on, artist-first, and built around real industry access,” said Kevin Barton, Executive Producer, Departure Festival + Conference. “Discovr Radio was a great partner, and we’re looking forward to expanding what we build together going forward and helping emerging and standout artists get the exposure and support they need to thrive.”
Artist Success Story Highlights Value of Predictive Radio Data
One standout artist at the event was Leah Jane, represented by ITEM713, a boutique label focused on artist development. Her upcoming single, “Girl, You’re Fine,” received strong feedback from the panel.
“Radio in Canada has always been one of the harder doors to open,” said Mélanie Fournier-Moncrieffe, Principal at ITEM713. “It’s an ecosystem built on relationships and proven traction, and even strong records can sit on the shelf waiting for the right moment. When I came across Discovr Radio and the Press Play event, it felt immediately different: a real, structured opportunity to put a record in front of industry tastemakers without needing to already be in the room with the station programmers.”
Fournier-Moncrieffe emphasized the value of Discovr Radio’s playability data, which provides early insights into skip rates, listener retention, and radio-readiness—metrics that historically were inaccessible to artists at this stage.
“The response confirmed what I already believed about the track,” she added. “Beyond the radio exposure element of Discovr Radio, what I find genuinely valuable is the playability data. Knowing how a record performs on radio before you’ve committed your whole campaign to it—that’s information that used to be inaccessible to artists at this stage. I signed up because it changes the math.”
Auddia Targets Toronto as Strategic Growth Hub
Following the strong response at Departure, Auddia is in active discussions with festival leadership to expand the demo-listening format for the 2027 edition and is exploring additional partnership opportunities across the Toronto market.
Based on the volume of demo submissions, standing-room attendance, and the depth of artist and industry engagement, Auddia views Toronto as a high-potential growth hub for Discovr Radio. The Company is currently in conversations with select Toronto industry leaders to bring additional Discovr events, activations, and data-driven artist-promotion programs to the region.
Auddia believes Toronto’s concentration of emerging artists, labels, industry infrastructure, and collaborative creative networks aligns strongly with Discovr Radio’s AI-driven promotion and guaranteed-placement model.
For more information on Discovr Radio, visit www.discovrradio.com.
For more on Departure Festival + Conference, visit www.departureto.com.
About Auddia Inc.
Auddia, through its proprietary AI platform for audio identification and classification, is reinventing not only how consumers engage with AM/FM radio, podcasts, and other audio content but also how artists and labels promote their music and gain access to mainstream radio audiences. Auddia’s Discovr Radio is the first music-promotion platform to deliver artists guaranteed exposure to radio listeners. Auddia’s flagship audio superapp, called faidr, delivers multiple industry firsts, including:
- Ad-free listening on any AM/FM radio station
- Content skipping across any AM/FM station
- One-touch skipping of entire podcast ad breaks
- Integrated artist discovery experiences
For more information, visit www.auddia.com.
About Departure Festival + Conference
Departure Festival + Conference is a Toronto-based music industry gathering bringing together artists, executives, creators, and fans across a week of conference programming, festival showcases, awards, and special events. Held annually in venues across the city, Departure connects emerging talent with industry decision-makers through a curated mix of summits, performances, and creative programming. For more information, visit www.departureto.com.
About the Merger to form McCarthy Finney
Auddia entered into a definitive merger agreement on February 17, 2026. The merger contemplates a business combination between Auddia Inc. and Thramann Holdings, LLC, a single member Colorado LLC. Thramann Holdings fully owns LT350, Influence Healthcare, and Voyex, three early-stage AI native operating companies. Upon merger completion, Auddia will change its name to McCarthy Finney and trade under the ticker MCFN. McCarthy Finney is an AI holding company that will deliver AI and Web3 services to its four portfolio companies: LT350, Influence Healthcare, Voyex, and Auddia.
- LT350 is a distributed AI data center company with 13 issued, 1 allowed, and 2 pending patents on a proprietary solar parking lot canopy infrastructure platform that integrates modular battery storage and GPU cartridges into the ceiling of the canopy to turn any parking lot into an AI data center. The Company aims to build the most secure, lowest latency, cost effective, and rapidly deployed network of distributed AI data centers at the edge by leveraging the use of underutilized parking lot space while strengthening the existing power infrastructure of local utilities.
- Influence Healthcare is a health-tech company leveraging AI, blockchain, and vertical integration to empower surgeons to drive adoption of value based care (VBC) to the surgical specialties. The Company’s mission is to leverage technology and value based enterprises (VBEs) to build an alternative healthcare system that minimizes the corporate practice of medicine, eliminates administrative waste, and enhances the autonomy and pay of health care providers to empower them to improve quality and return the patient physician relationship to the center of medicine.
- Voyex is a travel services platform that leverages agentic AI, an integrated fintech platform, and utilization of charter and private jet aircraft to significantly improve the travel experience. The Company aims is to alleviate the leading pain points for travelers of lengthy flight delays and cancellations.
Cautionary Note on Forward-Looking Statements
Certain statements in this communication, other than purely historical information, may constitute “forward-looking statements” within the meaning of the federal securities laws, including for purposes of the “safe harbor” provisions under the Private Securities Litigation Reform Act of 1995, concerning Auddia, Thramann Holdings, and the proposed merger between Auddia and Thramann Holdings (the “Proposed Transaction”) and other matters. These forward-looking statements include, but are not limited to, express or implied statements relating to Auddia’s and Thramann Holdings’ management expectations, hopes, beliefs, intentions or strategies regarding the future including, without limitation, statements regarding: the structure, timing and completion of the proposed merger by and between Auddia and Thramann Holdings, and the expected effects, perceived benefits or opportunities of the Proposed Transaction; the combined company’s listing on Nasdaq after the closing of the Proposed Transaction; expectations regarding the structure, timing and completion of the financing needed to close the Proposed Transaction, including investment amounts from investors, timing of closing of the Proposed Transaction, expected proceed, expectations regarding the use of proceeds, and impact on ownership structure; the anticipated timing of the closing; the expected executive officers and directors of the combined company; each company’s and the combined company’s expected cash position at the closing and cash runway of the combined company following the proposed merger and any additional financing; the future operations of the combined company, including research and development activities; the nature, strategy and focus of the combined company; the development and commercial potential and potential benefits of any products and services of the combined company; the cash balance of the combined entity at closing; expectations related to the anticipated timing of the closing of the Proposed Transaction (the “Closing”); the expectations regarding the ownership structure of the combined company; the expected trading of the combined company’s stock on Nasdaq under the ticker symbol “MCFN” after the Closing; and other statements that are not historical fact.
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These forward-looking statements involve a number of risks and uncertainties, some of which are beyond Auddia’s or Thramann Holdings’ control, or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, the risk that the conditions to the Closing or consummation of the Proposed Transaction are not satisfied, including the failure to timely obtain approval of the proposed merger from Auddia’s stockholders the risk that the required financing is not obtained in a timely manner, if at all; uncertainties as to the timing of the consummation of the Proposed Transaction; risks related to Auddia’s continued listing on Nasdaq until closing of the Proposed Transaction and the combined company’s ability to remain listed following the Closing; uncertainties regarding the impact any delay in the Closing would have on the anticipated cash resources of the combined company, and other events and unanticipated spending and costs that could reduce the combined company’s cash resources; the occurrence of any event, change or other circumstance or condition that could give rise to the termination of the merger agreement; the effect of the announcement or pendency of the merger on Auddia’s or Thramann Holdings’ business relationships, operating results and business generally; costs related to the merger; the risk that as a result of adjustments to the exchange ratio, Auddia’s or Thramann Holdings’ stockholders could own more or less of the combined company than is currently anticipated; risks related to the market price of Auddia’s common stock relative to the value suggested by the exchange ratio; risks related to the inability of the combined company to obtain sufficient additional capital to continue to advance the development of its products and services; costs of the Proposed Transaction and unexpected costs, charges or expenses resulting from the Proposed Transaction; potential adverse reactions or changes to business relationships, operating results, and business generally, resulting from the announcement or completion of the Proposed Transaction;
Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties. These and other risks and uncertainties are more fully described in periodic filings with the SEC, including the factors described in the section titled “Risk Factors” in Auddia’s Annual Report on Form 10-K for the year ended December 31, 2025, which was originally filed with the SEC on March 6, 2026, subsequent Quarterly Reports on Form 10-Q filed with the SEC, and in other filings that Auddia makes and will make with the SEC in connection with the Proposed Transaction, including the Form S-4 and Proxy Statement described below, as well as discussions of potential risks, uncertainties, and other important factors included in other filings by Auddia from time to time. Should one or more of these risks or uncertainties materialize, or should any of Auddia’s or Thramann Holdings’ assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. Nothing in this communication should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements in this communication, which speak only as of the date they are made and are qualified in their entirety by reference to the cautionary statements herein. Neither Auddia nor Thramann Holdings undertakes or accepts any duty to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based, except as required by law. This communication does not purport to summarize all of the conditions, risks and other attributes of an investment in Auddia or Thramann Holdings.
No Offer or Solicitation
This communication and the information contained herein is not intended to and does not constitute (i) a solicitation of a proxy, consent or approval with respect to any securities or in respect of the proposed transaction or (ii) an offer to sell or the solicitation of an offer to subscribe for or buy or an invitation to purchase or subscribe for any securities pursuant to the proposed transaction or otherwise, nor shall there be any sale, issuance or transfer of securities in any jurisdiction in contravention of applicable law. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended, and otherwise in accordance with applicable law, or an exemption therefrom. Subject to certain exceptions to be approved by the relevant regulators or certain facts to be ascertained, the public offer will not be made directly or indirectly, in or into any jurisdiction where to do so would constitute a violation of the laws of such jurisdiction, or by use of the mails or by any means or instrumentality (including without limitation, facsimile transmission, telephone and the internet) of interstate or foreign commerce, or any facility of a national securities exchange, of any such jurisdiction.
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Important Additional Information about the Proposed Transaction Will be Filed with the SEC
This communication relates to the proposed merger involving Auddia and Thramann Holdings and may be deemed to be solicitation material in respect of the proposed merger. In connection with the proposed Transaction, Auddia intends to file relevant materials with the SEC, including a registration statement on Form S-4 (the “Form S-4”) that will contain a proxy statement (the “Proxy Statement”) and prospectus. This communication is not a substitute for the Form S-4, the Proxy Statement or for any other document that Auddia may file with the SEC and/or send to Auddia’s stockholders in connection with the proposed merger. AUDDIA URGES, BEFORE MAKING ANY VOTING DECISION, INVESTORS AND STOCKHOLDERS TO READ THE FORM S-4, THE PROXY STATEMENT AND ANY OTHER RELEVANT DOCUMENTS THAT MAY BE FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THESE DOCUMENTS, CAREFULLY AND IN THEIR ENTIRETY IF AND WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT AUDDIA, THRAMANN HOLDINGS, THE PROPOSED TRANSACTION AND RELATED MATTERS.
Investors and stockholders will be able to obtain free copies of the Form S-4, the Proxy Statement and other documents filed by Auddia with the SEC (when they become available) through the website maintained by the SEC at www.sec.gov. Copies of the documents filed by Auddia with the SEC will also be available free of charge on Auddia’s website at www.auddia.com, or by contacting Auddia’s Investor Relations at investors.auddiainc.com/contact. In addition, investors and stockholders should note that Auddia with investors and the public using its website at investors.auddiainc.com.
Participants in the Solicitation
Auddia, Thramann Holdings, and their respective directors and certain of their executive officers and other members of management may be deemed to be participants in the solicitation of proxies from Auddia’s stockholders in connection with the proposed transaction under the rules of the SEC. Information about Auddia’s directors and executive officers, including a description of their interests in Auddia, is included in Auddia’s most recent Annual Report on Form 10-K for the year ended December 31, 2025, which was filed with the SEC on March 6, 2026. Additional information regarding the persons who may be deemed participants in the proxy solicitations, including about the directors and executive officers of Thramann Holdings, and a description of their direct and indirect interests, by security holdings or otherwise, will also be included in the Form S-4, the Proxy Statement and other relevant materials to be filed with the SEC when they become available. These documents can be obtained free of charge from the sources indicated above.
Investor Relations:
Kirin Smith, President
PCG Advisory, Inc.
ksmith@pcgadvisory.com
www.pcgadvisory.com
