AvidXchange's 2025 Media Agency Health Survey reveals significant financial challenges and increasing AI adoption in media agencies. 92% of agencies cite revenue growth as crucial for financial stability, followed by data protection (91%) and fraud prevention (88%). The survey highlights concerning trends, with a 20% increase in clients moving to in-house advertising and a 32% rise in turnover from 2024. Cash flow management remains critical, with 54% of agencies experiencing extended payment terms and 36% anticipating continued disruptions. On the technology front, 71% of agencies already utilize AI in finance, with 97% open to new automation tools. Invoice reconciliation is identified as a major challenge, consuming 30-40% of finance leaders' time. The survey, conducted by Prodege, included 156 U.S. media and advertising agency decision-makers.
Il sondaggio 2025 Media Agency Health di AvidXchange rivela sfide finanziarie significative e una crescente adozione dell'IA nelle agenzie media. Il 92% delle agenzie indica la crescita dei ricavi come fondamentale per la stabilità finanziaria, seguita dalla protezione dei dati (91%) e dalla prevenzione delle frodi (88%). Il sondaggio evidenzia tendenze preoccupanti, con un aumento del 20% dei clienti che passano alla pubblicità interna e un incremento del 32% del turnover rispetto al 2024. La gestione del flusso di cassa rimane cruciale, con il 54% delle agenzie che affronta termini di pagamento prolungati e il 36% che prevede ulteriori interruzioni. Sul fronte tecnologico, il 71% delle agenzie utilizza già l'IA in ambito finanziario, con il 97% aperto a nuovi strumenti di automazione. La riconciliazione delle fatture è identificata come una sfida principale, occupando il 30-40% del tempo dei responsabili finanziari. Il sondaggio, condotto da Prodege, ha coinvolto 156 decisori di agenzie media e pubblicitarie statunitensi.
La encuesta 2025 Media Agency Health de AvidXchange revela importantes desafíos financieros y un aumento en la adopción de IA en las agencias de medios. El 92% de las agencias señala el crecimiento de ingresos como crucial para la estabilidad financiera, seguido de la protección de datos (91%) y la prevención del fraude (88%). La encuesta destaca tendencias preocupantes, con un aumento del 20% en clientes que optan por publicidad interna y un incremento del 32% en la rotación respecto a 2024. La gestión del flujo de caja sigue siendo clave, con un 54% de agencias enfrentando plazos de pago extendidos y un 36% anticipando continuas interrupciones. En cuanto a tecnología, el 71% de las agencias ya utiliza IA en finanzas, y el 97% está abierto a nuevas herramientas de automatización. La conciliación de facturas se identifica como un gran desafío, consumiendo entre el 30 y 40% del tiempo de los líderes financieros. La encuesta, realizada por Prodege, incluyó a 156 tomadores de decisiones de agencias de medios y publicidad en EE.UU.
AvidXchange의 2025 미디어 에이전시 건강 조사에서는 미디어 에이전시들이 직면한 중대한 재정적 어려움과 AI 도입 증가를 밝혔습니다. 92%의 에이전시가 수익 성장을 재정 안정성에 필수적이라고 답했으며, 그 다음으로 데이터 보호(91%)와 사기 방지(88%)가 뒤를 이었습니다. 조사 결과, 고객이 사내 광고로 전환하는 비율이 20% 증가했고, 2024년 대비 이직률이 32% 상승하는 우려스러운 추세가 나타났습니다. 현금 흐름 관리는 여전히 중요하며, 54%의 에이전시가 결제 기한 연장을 경험했고, 36%는 계속되는 혼란을 예상하고 있습니다. 기술 면에서는 71%의 에이전시가 이미 금융 분야에서 AI를 활용하고 있으며, 97%는 새로운 자동화 도구 도입에 개방적입니다. 송장 조정은 주요 과제로, 재무 리더들의 시간 중 30-40%를 차지합니다. 이 조사는 Prodege가 수행했으며, 미국 내 156명의 미디어 및 광고 에이전시 의사결정자를 대상으로 했습니다.
L'enquête 2025 Media Agency Health d'AvidXchange révèle d'importants défis financiers et une adoption croissante de l'IA dans les agences médias. 92 % des agences considèrent la croissance du chiffre d'affaires comme cruciale pour la stabilité financière, suivie par la protection des données (91 %) et la prévention de la fraude (88 %). L'enquête met en lumière des tendances préoccupantes, avec une augmentation de 20 % des clients passant à la publicité en interne et une hausse de 32 % du turnover par rapport à 2024. La gestion de la trésorerie reste essentielle, 54 % des agences subissant des délais de paiement prolongés et 36 % anticipant des perturbations continues. Sur le plan technologique, 71 % des agences utilisent déjà l'IA en finance, et 97 % sont ouverts à de nouveaux outils d'automatisation. La réconciliation des factures est identifiée comme un défi majeur, occupant 30 à 40 % du temps des responsables financiers. L'enquête, menée par Prodege, a inclus 156 décideurs d'agences médias et publicitaires aux États-Unis.
Die Media Agency Health Umfrage 2025 von AvidXchange zeigt erhebliche finanzielle Herausforderungen und eine zunehmende KI-Nutzung in Mediaagenturen auf. 92 % der Agenturen nennen Umsatzwachstum als entscheidend für finanzielle Stabilität, gefolgt von Datenschutz (91 %) und Betrugsprävention (88 %). Die Umfrage weist besorgniserregende Trends auf, mit einem 20 %igen Anstieg der Kunden, die auf interne Werbung umsteigen und einem 32 %igen Anstieg der Fluktuation im Vergleich zu 2024. Das Management des Cashflows bleibt kritisch, wobei 54 % der Agenturen längere Zahlungsfristen erleben und 36 % weitere Störungen erwarten. Technologisch nutzen 71 % der Agenturen bereits KI im Finanzbereich, und 97 % sind offen für neue Automatisierungstools. Die Rechnungsabstimmung wird als große Herausforderung identifiziert und beansprucht 30-40 % der Zeit von Finanzleitern. Die Umfrage, durchgeführt von Prodege, umfasste 156 Entscheidungsträger von US-amerikanischen Medien- und Werbeagenturen.
Positive
71% of agencies already use AI in finance, with 97% open to new automation tools
80% of AI adopters have automated significant parts of their finance function
Strong focus on financial stability metrics: revenue growth (92%), data protection (91%), fraud prevention (88%)
Negative
35% of agencies lost clients to in-house advertising in 2025, up 20% from 2024
32% increase in employee turnover from 2024
54% of agencies face extended payment terms, with 36% expecting continued cash flow disruptions
Invoice reconciliation consumes 30-40% of finance leaders' time
New Survey Reveals Top Financial Operational Challenges and the Expanding Role of Automation in Finance
CHARLOTTE, N.C., May 20, 2025 (GLOBE NEWSWIRE) -- AvidXchange Inc. (Nasdaq: AVDX) a leading provider in accounts payable (AP) automation software and payment solutions for mid-market businesses and their suppliers, today announced findings from its 2025 Media Agency Health Survey.
The survey polled financial leaders at U.S. media and advertising agencies, revealing rising concerns about cash flow management and growing demand for AI-driven solutions to strengthen their financial health.
Key Drivers of Financial Health Agencies cited revenue growth (92%), data protection (91%), and fraud prevention (88%) as vital to financial stability. Cash flow, improved invoicing, talent management, and operational efficiency also ranked as important contributors. These priorities reflect a continued need to protect profitability while safeguarding operations in an increasingly complex financial landscape.
Adapting to Uncertainty Agencies continue to feel the pinch of economic uncertainty, with 35% losing clients to in-house advertising in 2025, a 20% jump from 2024. Rising turnover, up 32% from 2024, is further stretching teams that are already facing tight budgets.
Cash Flow Pressures Rise Despite 85% of respondents rating cash flow as critical to financial health, many agencies struggle with managing it. In 2024, 54% of agencies reported extended payment terms from clients, and 36% expect continued disruptions to cash flow, making it harder to manage expenses and growth.
AI and Automation are Transforming Financial Operations 71% of agencies already use AI in finance, and 97% are open to new automation tools. Among adopters, 80% have automated significant parts of their finance function, including payment processes. Media finance teams are using AI-enhanced tools to tackle a key pain point—invoice reconciliation—which takes up 30–40% of finance leaders’ time.
“Media agencies are under more pressure than ever as clients reallocate budgets to safeguard their businesses in today’s uncertain economy, and as a result, agency leaders are scrutinizing operations, revenue strategies, and cost drivers more closely,” said Dan Drees, President of AvidXchange. “That’s where AvidXchange comes in. Our world-class AP automation technology provides greater visibility and control over their bills, backed by an incredible customer support team dedicated to helping them navigate change and drive efficiency.”
Survey Methodology AvidXchange used the third-party market research company Prodege to conduct an online survey to 156 decision makers at U.S. media and advertising agencies, conducted between January 23-26, 2025.
About AvidXchange®
AvidXchange (Nasdaq: AVDX) is a leading provider in accounts payable (AP) automation, offering intelligent AP software and payment solutions specifically designed for mid-market businesses and their suppliers. With 25 years of industry experience, AvidXchange modernizes the way businesses manage their expenses and payments by offering AI-enhanced software coupled with support from experts. Empowering over 8,500 growth-driven businesses, AvidXchange increases efficiency, control, and visibility in financial operations and has securely processed payments to more than 1.3 million suppliers through its proprietary payment network over the past five years. For more information, visitavidxchange.com.
Media Contact: Alexis Riddick Public Relations Manager AvidXchange pr@avidxchange.com
FAQ
What are the main financial challenges facing media agencies in 2025 according to AvidXchange survey?
The main challenges include extended payment terms (54% affected), cash flow disruptions (36% expecting continued issues), increased client loss to in-house advertising (35%), and higher employee turnover (32% increase from 2024).
How many media agencies are using AI in finance operations according to AVDX survey?
71% of media agencies currently use AI in finance operations, and 97% are open to new automation tools. Among AI adopters, 80% have automated significant parts of their finance function.
What percentage of finance leaders' time is spent on invoice reconciliation according to AvidXchange?
Invoice reconciliation consumes 30-40% of finance leaders' time, making it a key pain point for media agencies.
What are the top factors affecting media agencies' financial stability in 2025?
According to the survey, the top factors are revenue growth (92%), data protection (91%), and fraud prevention (88%), along with cash flow management, improved invoicing, talent management, and operational efficiency.
How has client retention changed for media agencies from 2024 to 2025?
Media agencies experienced a 20% increase in clients moving to in-house advertising in 2025 compared to 2024, with 35% of agencies losing clients to this trend.
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