Introducing the Fetch American Express® Card, Powered by Imprint, Where Everyday Spending Delivers Extraordinary Rewards

Rhea-AI Summary

American Express (NYSE:AXP) has partnered with Fetch and Imprint to launch the new Fetch American Express® Card, set to debut in fall 2025. The credit card offers enhanced rewards through Fetch Points, with cardholders earning 10 extra points per dollar on grocery and retail purchases, and 5 extra points on all other purchases.

The card features unique benefits including access to Fetch's Spin & Win feature, offering up to 1,200 additional points per spin, plus Amex Offers and Experiences. The card will be managed by Imprint and issued by First Electronic Bank, running on the American Express network. This launch represents Fetch's expansion into payments and American Express's continued innovation through its Agile Partner Platform.

[ "Enhanced rewards structure with 10x points on grocery/retail and 5x points on other purchases", "Integration with existing Fetch rewards ecosystem and features like Spin & Win", "Access to American Express network benefits including Amex Offers and Experiences", "Strategic expansion of Fetch into payment solutions" ]

Insights

Payments Industry Analyst

American Express expands reach through Fetch partnership, leveraging its Agile Partner Platform to tap into Fetch's consumer base.

This strategic partnership between American Express, Fetch, and Imprint represents a significant expansion of AXP's distribution model. Through their Agile Partner Platform (APP), American Express is enabling fintech partnerships that extend their payment network without directly issuing the cards themselves. The First Electronic Bank will issue the card, Imprint will manage the program, while AXP provides the network infrastructure.

This arrangement allows American Express to generate network fees on transactions while leveraging Fetch's established user base of reward-seeking consumers. The 10 points per dollar on grocery/retail and 5 points elsewhere positions this as a high-reward credit product, likely aimed at capturing everyday spending from middle-market consumers who might not otherwise access American Express products.

This follows American Express's evolving strategy to expand beyond its traditional premium cardholder base. By powering cards through partners like Fetch, AXP gains transaction volume while maintaining its brand association with rewards and benefits. Cardholders will receive access to Amex Offers and Amex Experiences, extending these premium features to new customer segments.

This represents part of a broader trend in payments where established networks partner with consumer-facing apps and fintechs rather than competing directly. For American Express, which has historically had fewer merchant acceptance locations than Visa/Mastercard, these partnerships help drive scale and relevance in everyday spending categories critical for network growth.

Built to elevate every transaction, the new credit card empowers users to earn more on every dollar, no matter where they shop

MADISON, Wis., Aug. 5, 2025 /PRNewswire/ -- Fetch, America's Rewards App, today unveiled its first-ever U.S. credit card, which will launch this fall. The Fetch American Express® Card, powered by Imprint, is designed to seamlessly reward cardholders for how they pay for everyday purchases, offering more Fetch Points on each dollar anywhere they shop.^[1] The waitlist to apply for the card is now available here.^[2]

With the Fetch Card, cardholders will earn more on the things they buy most and unlock a new, premium tier of the Fetch experience. Cardholders will earn an extra 10 Fetch Points per dollar^[3] on grocery and retail^[4],[5], and an extra five Fetch Points^[6] per dollar on all other purchases, on top of the points users can already earn through the Fetch app. Fetch Points can be redeemed for free gift cards to popular brands, retailers, restaurants and more, as well to make charitable donations.

Cardholders will also have expanded access to Fetch's beloved instant-win Spin & Win^[7] feature. This feature allows cardholders to spin a wheel to boost their Fetch Points after every purchase, with the chance to win up to 1,200 additional Fetch Points per spin. Cardholders can combine these rewards with those from other Fetch activities, including scanning receipts, playing games, and shopping through the Fetch App, to make the most of every moment with the Fetch Card.

"At a time when every dollar counts, we're doubling down to bring more rewards to consumers," said Rachel Ehrlich, Fetch General Manager of Payments. "We've rewarded our users for where they shop and what they buy—now, it's time to reward them for how they pay. Our goal is to make the Fetch Card a no-brainer choice that delivers rewards on daily spending."

"Fetch and other industry disruptors are working with American Express to launch new payment products quickly, seamlessly and securely on our global network, tapping into our Agile Partner Platform as an innovation hub," said Will Stredwick, SVP and GM of Global Network Services for North America at American Express. "With the Fetch Card, customers will be rewarded for everyday spending while enjoying the unique benefits of the American Express network."

"Imprint and Fetch share a critical focus on delivering exceptional value and meaningful rewards to customers," added Daragh Murphy, CEO of Imprint. "We are proud to leverage our unique capabilities to bring the same enjoyable shopping experience that Fetch users know and love to the first-ever Fetch credit card."

Fetch is partnering with Imprint to manage the card program, and First Electronic Bank to issue the card.^[8] The Fetch Card runs on the American Express network, providing cardholders with access to Amex Offers for shopping, dining, and travel, and Amex Experiences® spanning music, entertainment, theater, and more.

The Fetch Card is the latest step in Fetch's evolution toward becoming a universal rewards ecosystem. By expanding into new categories like fuel, local restaurants, streaming and now payments, Fetch is creating an industry-leading experience that rewards people for all sorts of moments throughout their days.

This is also the latest in a series of co-brand card launches on the American Express network through the American Express Agile Partner Platform (APP). APP enables fintechs and other industry disruptors to partner with existing issuers and program managers on the American Express network to launch payment products quickly, securely and seamlessly.

Learn more about applying for the Fetch Card and join the waitlist here.^[9]  

About Fetch
Fetch, America's Rewards App, empowers consumers to live rewarded and helps brands create lifelong customers through the power of Fetch Points. Designed to acquire and retain consumers, Fetch has unparalleled visibility into what people buy, capturing billions of spending transactions annually using cutting-edge artificial intelligence and machine learning technologies. Users submit 11 million receipts per day and have earned more than $1 billion in Fetch Points. The app is available to download on the App Store and Google Play Store and has more than 6 million five-star reviews from happy Fetchers.

About Imprint
Imprint is a modern company that partners with great global brands to design, launch, and manage co-branded credit card programs to significantly increase customer loyalty. Imprint's digital cardholder experience and purposefully designed technology stack deliver bespoke programs and customized rewards for each brand. Imprint tailors the level of program integration to each brand's needs, and can launch programs in as little as 3 months. Founded in 2020, Imprint is the modern, stable alternative to legacy banks. For more information about Imprint, please visit www.imprint.co.

About American Express
American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.

Founded in 1850 and headquartered in New York, American Express' brand is built on trust, security, and service, and a rich history of delivering innovation and Membership value for our customers. With over a hundred million merchant locations across our global network, we seek to provide the world's best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations.

For more information about American Express, visit americanexpress.com, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.

^[1] See Credit Program Cardholder Agreement
^[2] If you accept an offer Imprint will conduct a hard credit pull which may impact your credit score.
^[3] Subject to Rewards Program Terms & Conditions
^[4] Subject to Rewards Program Terms & Conditions
^[5] Retail category includes purchases from clothing stores, department stores, online marketplaces, drugstores, big box retailers, warehouse clubs and more.
^[6] Subject to Rewards Program Terms & Conditions
^[7] NO PURCHASE NECESSARY - not exclusive to cardholders. Spin & Win is managed by Fetch. For more information, please see the rules as outlined in the Fetch Terms of Service.
^[8] The Fetch American Express® Card is issued by First Electronic Bank, pursuant to a license from American Express. American Express is a registered trademark of American Express. The Fetch American Express® Card is powered by Imprint Payments, Inc.
^[9] See Credit Program Cardholder Agreement

Media Contacts
Karlie Fitzgerald, Fetch, press@fetch.com
Liz Kalvoda, Imprint, mediarelations@imprint.co 
Kaitlynn Grady, American Express, Kaitlynn.r.grady@aexp.com 

 

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SOURCE Fetch

FAQ

What rewards does the new Fetch American Express Card offer?

The card offers 10 extra Fetch Points per dollar on grocery and retail purchases, and 5 extra points per dollar on all other purchases, plus access to Spin & Win feature with up to 1,200 additional points per spin.

When will the Fetch American Express Card be available?

The Fetch American Express Card will launch in fall 2025. A waitlist for applications is currently available.

What benefits come with the Fetch American Express Card?

Cardholders get access to Amex Offers for shopping, dining, and travel, Amex Experiences for entertainment, Fetch's Spin & Win feature, and the ability to redeem points for gift cards or charitable donations.

Who is issuing the Fetch American Express Card?

The card is issued by First Electronic Bank, managed by Imprint, and runs on the American Express network.

How does the Fetch Card integrate with the existing Fetch app?

The card rewards can be combined with existing Fetch app rewards from scanning receipts, playing games, and shopping through the app for maximum benefits.