Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet

Rhea-AI Summary

Allegiant (NASDAQ: ALGT) launched Altus Sol, a bespoke 187mL wine made with Napa winemaker Sonoma Bespoke and designed to taste best at high altitude.

Two blends were produced after inflight tastings: a Cabernet Sauvignon (rated 93) and a Pinot Grigio (rated 92) by critic Jonathan Cristaldi. Altus Sol features altitude-focused blending, sun-themed packaging, and will be sold exclusively onboard Allegiant flights. Flight days, times and lowest fares are available at Allegiant.com.

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Consumer travel product strategist

Allegiant launched Altus Sol, a bespoke inflight wine engineered for high-altitude taste, sold exclusively onboard starting Dec 3, 2025.

Allegiant partnered with Sonoma Bespoke to create two blends—a Cabernet Sauvignon and a Pinot Grigio—formulated to offset sensory changes at altitude and offered in a 187mL bottle. Tasting sessions occurred on an aircraft, and both wines received critic scores (Cabernet 93, Pinot Grigio 92). The product is positioned as an experiential amenity exclusive to flights and is tied to the airline's hospitality branding.

The announcement’s operational impact depends on passenger uptake, pricing and margins, none of which are disclosed here; the release provides no financial figures or distribution metrics. Key dependencies include sustained onboard demand, supply logistics for a bespoke product, and whether the exclusive offering measurably changes customer experience metrics. Items to watch over the next 3–9 months include onboard sales frequency, repeat purchase rates, any reported changes in ancillary revenue, and broader rollout or merchandising decisions announced at Dec 3, 2025 or later.

Airline partners with Napa winemaker to launch bespoke wine on board its flights

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LAS VEGAS, Dec. 3, 2025 /PRNewswire/ -- Allegiant (NASDAQ: ALGT) is raising a toast to their customers with the launch of Altus Sol, a custom-crafted wine developed in partnership with Sonoma Bespoke, a Napa-based winemaker. Allegiant becomes the first airline to introduce a wine designed from the ground up, elevating the inflight experience.

And this is no ordinary wine; Altus Sol has been specially crafted to drink at high altitudes.

At 30,000 feet, even some of the best wines can lose their sparkle. Cabin pressure and dry air dull the senses, suppressing sweetness and muting aromas, according to Dr. Robert Pellegrino, postdoctoral fellow at Monell Chemical Senses Center. Napa's expert winemakers created Altus Sol to counteract these effects, offering passengers a wine that tastes great on the ground, and even better in the sky.

"We're always looking for ways to make leisure travel more memorable," said Drew Wells, Allegiant's Chief Commercial Officer. "Altus Sol is designed to add a special touch to the journey and set the tone for a great vacation."

To perfect the blend, Allegiant and Sonoma Bespoke took to the skies on a special flight where airline and winery representatives conducted tasting sessions. The collaboration produced two standout wines: a Cabernet Sauvignon with extra notes of cigar-box aromas, and a crisp, fruit-forward Pinot Grigio. Both are earning early praise, with the Cabernet rated a 93 and the Pinot Grigio rated a 92 by renowned wine critic Jonathan Cristaldi. 

This marks a first-of-its-kind partnership for both Allegiant and Sonoma Bespoke. Unlike traditional airline wine programs that select from existing bottles, Altus Sol was built from scratch. Sonoma Bespoke Chairman Donny Sebastiani explained, "We selected lots that are perfumy and aromatic, and grapes with natural sweetness to balance the sensory changes at altitude."

From the vineyards to the skies, every element was crafted specifically to enhance how passengers experience flavor at high altitude, he added.

Allegiant also took careful consideration when imagining the 187mL bottle. The name Altus Sol, Latin for "high sun," pays homage to the sunburst on Allegiant's aircraft tail and the golden light seen from an airplane window. The bottle design features a sun motif in gold foil and textured labels that evoke the artisanal care behind the wine. The Cabernet label is a rich navy, while the Pinot Grigio features a warm parchment tone symbolizing the passage from day into night.

This collaboration marks a new chapter in airline hospitality. Altus Sol is now exclusively available onboard Allegiant flights. Flight days, times and the lowest fares can be found only at Allegiant.com.

Allegiant – Together We Fly™

Las Vegas-based Allegiant (NASDAQ: ALGT) is an integrated travel company with an airline at its heart, focused on connecting customers with the people, places and experiences that matter most. Since 1999, Allegiant Air has linked travelers in small-to-medium cities to world-class vacation destinations with all-nonstop flights and industry-low average fares. Today, Allegiant serves communities across the nation, with base airfares less than half the cost of the average domestic roundtrip ticket. For more information, visit us at Allegiant.com. Media information, including photos, is available at http://gofly.us/iiFa303wrtF

Media Contact
Phone: 702-800-2020
Email: mediarelations@allegiantair.com

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SOURCE Allegiant Travel Company

FAQ

What is Altus Sol and which airline launched it (ALGT)?

Altus Sol is a custom 187mL wine launched by Allegiant (ALGT) developed with Sonoma Bespoke and formulated to taste well at 30,000 feet.

Which wine varieties comprise Altus Sol on Allegiant flights (ALGT)?

Altus Sol includes a Cabernet Sauvignon and a Pinot Grigio, crafted specifically for inflight taste profiles.

How were Altus Sol wines tested for high-altitude taste on Allegiant (ALGT)?

Allegiant and Sonoma Bespoke conducted inflight tasting sessions on a special flight to finalize the blends for altitude.

What critic scores did Altus Sol wines receive for Allegiant (ALGT)?

The Cabernet received a 93 rating and the Pinot Grigio received a 92 rating from critic Jonathan Cristaldi.

Where can passengers buy Altus Sol wine on Allegiant (ALGT) flights?

Altus Sol is available exclusively onboard Allegiant flights; flight days, times and lowest fares are listed at Allegiant.com.

Why was Altus Sol formulated differently for Allegiant flights (ALGT)?

Altus Sol was blended with perfumy, aromatic lots and grapes with natural sweetness to counteract altitude-related sensory dulling.