New Rakuten American Express® Card, Powered by Imprint, Offers an Extra Four Percent Cash Back on Rakuten Purchases
American Express (NYSE:AXP) has partnered with Rakuten to launch the new Rakuten American Express® Card, offering enhanced Cash Back rewards for Rakuten members. The card, powered by Imprint technology, provides 4% additional Cash Back on Rakuten platform purchases (up to $7,000 annually) and 10% total Cash Back on Rakuten Dining at over 22,000 partner restaurants.
The no-annual-fee card also offers 2% Cash Back on groceries and restaurants, and 1% Cash Back on all other purchases. Cardholders gain access to Amex Offers, Amex Experiences™, and retail protections. New cardholders can earn a $25 bonus after spending $500 in the first 90 days.
American Express (NYSE:AXP) ha collaborato con Rakuten per lanciare la nuova Rakuten American Express® Card, che offre premi Cash Back migliorati per i membri Rakuten. La carta, basata sulla tecnologia Imprint, garantisce un 4% di Cash Back aggiuntivo sugli acquisti effettuati sulla piattaforma Rakuten (fino a 7.000$ annui) e un 10% di Cash Back totale su Rakuten Dining in oltre 22.000 ristoranti partner.
La carta senza canone annuo offre inoltre un 2% di Cash Back su generi alimentari e ristoranti, e un 1% di Cash Back su tutti gli altri acquisti. I titolari possono accedere a Amex Offers, Amex Experiences™ e alle protezioni retail. I nuovi possessori della carta possono guadagnare un bonus di 25$ dopo aver speso 500$ nei primi 90 giorni.
American Express (NYSE:AXP) se ha asociado con Rakuten para lanzar la nueva Tarjeta Rakuten American Express®, que ofrece recompensas de Cash Back mejoradas para los miembros de Rakuten. La tarjeta, impulsada por la tecnología Imprint, ofrece un 4% adicional de Cash Back en compras realizadas en la plataforma Rakuten (hasta 7,000$ anuales) y un 10% total de Cash Back en Rakuten Dining en más de 22,000 restaurantes asociados.
La tarjeta sin cuota anual también ofrece un 2% de Cash Back en supermercados y restaurantes, y un 1% de Cash Back en todas las demás compras. Los titulares acceden a Amex Offers, Amex Experiences™ y protecciones comerciales. Los nuevos titulares pueden ganar un bono de 25$ tras gastar 500$ en los primeros 90 días.
American Express (NYSE:AXP)는 Rakuten과 협력하여 Rakuten 회원들을 위한 향상된 캐시백 혜택을 제공하는 새로운 Rakuten American Express® 카드를 출시했습니다. Imprint 기술로 구동되는 이 카드는 Rakuten 플랫폼에서 구매 시 연간 최대 7,000달러까지 4% 추가 캐시백과 22,000개 이상의 제휴 레스토랑에서 Rakuten Dining 이용 시 총 10% 캐시백을 제공합니다.
연회비 없는 이 카드는 식료품과 레스토랑에서 2% 캐시백, 기타 모든 구매에 대해 1% 캐시백도 제공합니다. 카드 소지자는 Amex Offers, Amex Experiences™ 및 소매 보호 혜택을 이용할 수 있습니다. 신규 카드 소지자는 첫 90일 내 500달러 사용 시 25달러 보너스를 받을 수 있습니다.
American Express (NYSE:AXP) s'est associé à Rakuten pour lancer la nouvelle carte Rakuten American Express®, offrant des récompenses Cash Back améliorées aux membres Rakuten. La carte, propulsée par la technologie Imprint, offre un 4% de Cash Back supplémentaire sur les achats effectués sur la plateforme Rakuten (jusqu'à 7 000 $ par an) et un 10% de Cash Back total sur Rakuten Dining dans plus de 22 000 restaurants partenaires.
Cette carte sans frais annuels propose également un 2% de Cash Back sur les courses et les restaurants, ainsi qu'un 1% de Cash Back sur tous les autres achats. Les titulaires bénéficient d'un accès à Amex Offers, Amex Experiences™ et aux protections commerciales. Les nouveaux titulaires peuvent gagner un bonus de 25 $ après avoir dépensé 500 $ dans les 90 premiers jours.
American Express (NYSE:AXP) hat sich mit Rakuten zusammengetan, um die neue Rakuten American Express® Karte vorzustellen, die verbesserte Cash-Back-Belohnungen für Rakuten-Mitglieder bietet. Die Karte, die auf Imprint-Technologie basiert, gewährt 4% zusätzlichen Cash Back bei Einkäufen auf der Rakuten-Plattform (bis zu 7.000$ jährlich) und 10% gesamten Cash Back bei Rakuten Dining in über 22.000 Partnerrestaurants.
Die karte ohne Jahresgebühr bietet außerdem 2% Cash Back auf Lebensmittel und Restaurants sowie 1% Cash Back auf alle anderen Einkäufe. Karteninhaber erhalten Zugang zu Amex Offers, Amex Experiences™ und Einzelhandelsschutz. Neue Karteninhaber können einen 25$ Bonus erhalten, nachdem sie in den ersten 90 Tagen 500$ ausgegeben haben.
- None.
- 4% additional Cash Back on Rakuten platform is capped at $7,000 annual spend
- Card is exclusively available to Rakuten members only
Insights
American Express expands reach through strategic Rakuten partnership, targeting rewards-focused consumers with competitive cashback offering.
The new Rakuten American Express® Card represents a strategic expansion of American Express's co-branded portfolio through its Agile Partner Platform. By partnering with Rakuten, a leading cashback shopping platform with over 3,500 merchant partners, AmEx gains access to Rakuten's rewards-oriented customer base without cannibalizing its premium card offerings.
The card's structure is particularly noteworthy: it offers an additional 4
The three-way partnership structure is significant: Rakuten provides the customer base, American Express supplies the payment network and cardholder benefits, while Imprint handles the technology platform and First Electronic Bank serves as the issuing bank. This arrangement allows AmEx to expand its reach without assuming direct underwriting risk.
For American Express, this partnership aligns with their strategy of expanding their network services business segment, which generates revenue through merchant fees without the capital requirements of direct card issuance. The inclusion of AmEx Offers and Experiences adds further monetization opportunities beyond interchange fees.
This launch indicates American Express's continued commitment to reaching younger, digitally-savvy consumers who prioritize cashback rewards over traditional travel benefits, representing an important diversification of their customer acquisition strategy in an increasingly competitive card market.
With the Rakuten Card, cardholders will receive an extra four percent Cash Back on top of what they already earn while shopping on Rakuten's platform of more than 3,500 stores, in-person, or online, up to the first
In addition, the Rakuten Card offers Cash Back on purchases cardholders make everywhere else outside of Rakuten's platform. This includes two percent Cash Back on groceries and restaurants, and one percent Cash Back on all other purchases.
"The Rakuten Card offers our members a new and rewarding way to shop and earn," said Rakuten CEO and President Amit Patel. "The Card combines the power of Rakuten's Cash Back and rewards program with Imprint's advanced technology and the unique benefits of the American Express network to bring even more value to our members."
"Rakuten and American Express share a commitment to rewarding customers for how and where they spend," said Will Stredwick, SVP and GM of Global Network Services for
"In today's market, we know that the most sought-after financial products are those that are truly digital-and customer-first," added Daragh Murphy, CEO of Imprint. "We're proud to partner with Rakuten to deliver a best-in-class, intuitive cardholder experience with exceptional rewards opportunities."
Backed by the American Express network, the Rakuten Card provides cardholders with access to Amex Offers for shopping, dining and travel, and access to Amex ExperiencesTM spanning music, entertainment, theater, and more. The card also provides retail protections including Purchase Protection and Extended Warranty.
Rakuten is partnering with Imprint to power the card program and First Electronic Bank to issue the card through American Express' Agile Partner Platform.1
Rakuten's shopping rewards platform is free and easy to use. Members can shop and earn Cash Back from thousands of stores using the Rakuten app, browser extension, or directly through Rakuten.com. Rakuten members can also receive Cash Back when shopping in person from one of Rakuten's 120+ Cash Back stores. Rakuten Cash Back can be used, or stacked, in combination with other discounts like in-store sales, or retailer coupons, to maximize savings.
To sign up for Rakuten and apply for a Rakuten Card, click here. New cardholders will receive a sign-up bonus of
About Rakuten Rewards
Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, health and beauty, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned
Rakuten® is a registered trademark of Rakuten Group, Inc., registered in the
Media Contact: Carol Lee, Rakuten, carol.lee@rakuten.com
About Imprint
Imprint is a financial technology company that partners with iconic global brands to design, launch, and manage co-branded credit card programs that significantly increase customer engagement, loyalty, and value. Imprint's digital cardholder experience and purposefully designed technology stack deliver bespoke programs and customized rewards for each brand. Imprint tailors the level of program integration to each brand's needs. For more information about Imprint, please visit www.imprint.co.
Media Contact: Liz Kalvoda, Imprint, mediarelations@imprint.co
About American Express
American Express (NYSE: AXP) is a global, premium payments and lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.
Founded in 1850 and headquartered in
For more information about American Express, visit americanexpress.com, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.
Media Contact: Kaitlynn Grady, American Express, Kaitlynn.r.grady@aexp.com
1 The Rakuten American Express® Card is issued by First Electronic Bank, pursuant to a license from American Express. American Express is a registered trademark of American Express. The Rakuten American Express® Card is powered by Imprint Payments, Inc.
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-rakuten-american-express-card-powered-by-imprint-offers-an-extra-four-percent-cash-back-on-rakuten-purchases-302510202.html
SOURCE Rakuten Rewards
FAQ
What are the rewards rates for the new Rakuten American Express Card?
Is there an annual fee for the Rakuten American Express Card?
What sign-up bonus does the Rakuten American Express Card offer?
What American Express benefits come with the Rakuten Card?
How many partner stores are available for earning Cash Back with the Rakuten American Express Card?
