Bank of America Partners with Sir David Beckham as it Expands its Global Sports Partnerships
Bank of America (NYSE: BAC) announced a multi-year partnership with Sir David Beckham as an ambassador for its Sports with Us global sports program on November 19, 2025. Beckham will promote the bank's sports portfolio and support clinics and events aimed at youth participation and community impact.
The bank highlighted recent metrics and events: a combined economic impact of $1.1 billion+ from two marathons, giving totals of $90 million+, ~70 million consumer clients, 59 million verified digital users, ~3,600 retail centers and ~15,000 ATMs.
Bank of America (NYSE: BAC) ha annunciato una partnership pluriennale con Sir David Beckham come ambasciatore del suo programma sportivo globale Sports with Us il 19 novembre 2025. Beckham promuoverà il portafoglio sportivo della banca e supporterà cliniche ed eventi mirati alla partecipazione giovanile e all'impatto comunitario.
La banca ha evidenziato recenti metriche ed eventi: un impatto economico combinato di 1,1 miliardo di dollari+ proveniente da due maratone, portando a un totale di 90 milioni di dollari+, ~70 milioni di clienti-consumatori, 59 milioni di utenti digitali verificati, ~3.600 centri al dettaglio e ~15.000 sportelli automatici.
Bank of America (NYSE: BAC) anunció una asociación plurianual con Sir David Beckham como embajador de su programa deportivo global Sports with Us el 19 de noviembre de 2025. Beckham promoverá la cartera deportiva del banco y apoyará clínicas y eventos destinados a la participación juvenil y al impacto comunitario.
El banco destacó métricas y eventos recientes: un impacto económico conjunto de 1,1 mil millones de dólares+ proveniente de dos maratones, llevando el total a 90 millones de dólares+; ~70 millones de clientes consumidores, 59 millones de usuarios digitales verificados, ~3.600 centros de venta al detalle y ~15.000 cajeros automáticos.
Bank of America (NYSE: BAC) 는 2025년 11월 19일 글로벌 스포츠 프로그램 Sports with Us의 홍보대사로 Sir David Beckham과의 다년간 파트너십을 발표했습니다. Beckham은 은행의 스포츠 포트폴리오를 홍보하고 청년 참여와 지역사회 영향력 강화를 목표로 한 클리닉과 이벤트를 지원할 것입니다.
은행은 최근 지표와 이벤트를 강조했습니다: 두 마라톤으로 $1.1 billion+의 경제적 총 효과가 나타났으며, 총액은 $90 million+으로 증가하고, 약 70 million명의 고객, 59 million의 검증된 디지털 사용자, 약 3,600개의 소매 센터와 약 15,000대의 ATM이 있습니다.
Bank of America (NYSE: BAC) a annoncé le 19 novembre 2025 un partenariat pluriannuel avec Sir David Beckham en tant qu'ambassadeur de son programme sportif mondial Sports with Us. Beckham fera la promotion du portefeuille sportif de la banque et soutiendra des cliniques et des événements visant la participation des jeunes et l'impact communautaire.
La banque a mis en avant des indicateurs et événements récents : un impact économique combiné de 1,1 milliard de dollars+ provenant de deux marathons, portant le total à 90 millions de dollars+, environ 70 millions de clients consommateurs, 59 millions d'utilisateurs numériques vérifiés, environ 3 600 centres de vente au détail et environ 15 000 distributeurs automatiques.
Bank of America (NYSE: BAC) hat am 19. November 2025 eine mehrjährige Partnerschaft mit Sir David Beckham als Botschafter ihres globalen Sportprogramms Sports with Us bekannt gegeben. Beckham wird das Sportportfolio der Bank fördern und Kliniken sowie Veranstaltungen zur Förderung der Jugendbeteiligung und des Gemeinschaftsengagements unterstützen.
Die Bank hob kürzlich Kennzahlen und Ereignisse hervor: ein kombiniertes wirtschaftliches Gesamtwirkung von 1,1 Milliarden Dollar+ aus zwei Marathons, was insgesamt 90 Millionen Dollar+ ergibt, ca. 70 Millionen Privatkunden, 59 Millionen verifizierte digitale Nutzer, ca. 3.600 Einzelhandelsstandorte und ca. 15.000 Geldautomaten.
Bank of America (NYSE: BAC) أعلنت عن شراكة متعددة السنوات مع السير ديفيد بيكهام كسفير لبرنامجها الرياضي العالمي Sports with Us في 19 نوفمبر 2025. سيُروّج بيكهام لمحفظة البنك الرياضية ويدعم العيادات والفعاليات التي تهدف إلى مشاركة الشباب وتأثير المجتمع.
أبرزت البنك مقاييس وأحداث حديثة: تأثير اقتصادي إجمالي قدره $1.1 مليار+ من اثنين من الماراثونات، ليصل الإجمالي إلى $90 مليون+، حوالي 70 مليون عميل مستهلك، 59 مليون مستخدم رقمي موثّق، حوالي 3,600 مركز بيع بالتجزئة وحوالي 15,000 جهاز صراف آلي.
- Multi-year ambassador deal with Sir David Beckham
- Combined economic impact of $1.1 billion+ from two marathons
- Giving totals of $90 million+ across Boston and Chicago marathons
- ~70 million consumer and small business clients; 59 million verified digital users
- None.
Insights
Bank of America adds Sir David Beckham as a global sports ambassador to amplify its Sports with Us program and event sponsorships.
Bank of America uses long-term athlete ambassadorships to attach a globally recognised figure, Sir David Beckham, to a portfolio that includes the FIFA World Cup 26™, Boston and Chicago Marathons and major golf properties.
The relationship leverages Beckham's public profile and Authentic Brands Group's event capabilities to extend reach, brand association and on-the-ground activations; success depends on clear activation plans and measurable engagement metrics tied to each major event.
Watch execution around the
This partnership signals emphasis on community programming and legacy-minded sports sponsorship rather than near-term financial disclosures.
The announcement frames Sports with Us as a vehicle for participation and social impact, citing combined economic impact of
Risks include reliance on high-profile moments to deliver measurable social outcomes and the need to convert celebrity visibility into sustained program enrollment; success will show in clinic enrollment and partner organization reach over the next 1–5 years.
Concrete milestones to monitor: activation scope for the
"Sport has the power to bring people together and to create a lasting impact on young people and communities all over the world. I've seen firsthand how programmes such as Sports with Us make real change and allow access and opportunities that are vital in our communities," said Sir David Beckham. "I applaud Brian Moynihan and his team's long-term plans to use sports as a vehicle for change. I'm inspired by their efforts which have made me reflect on my own experiences both in sport and through my work with organisations like UNICEF. I am proud to partner with Bank of America to extend this work and use my platform to shine a light on their incredible and impactful Sports with Us programming."
Sports with Us builds on Bank of America's extensive sports partnerships, delivering long-term investment in programs that promote participation, well-being and opportunity for young people in communities across the
"Sir David's work to support communities around the world and his passion for helping others excel, achieve and participate in sports are second to none. He shares our drive to connect and empower people through sport," said David Tyrie, President, Marketing, Digital and Specialized Consumer Client Solutions. "With Sir David's help, we'll accelerate change and invest where it matters most.
Bank of America organizes its major sports partnerships to drive impact through great moments in sport:
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Soccer: As the official bank sponsor of FIFA World Cup 26™, and the official bank partner of
U.S. Soccer Federation, Bank of America is harnessing the power of soccer to connect and inspire billions of fans in communities across theU.S and around the world. -
Endurance: In 2025, the Chicago Marathon and the Boston Marathon, were two key moments through which the bank connected with millions of sports fans to raise meaningful funds, and bring significant economic benefits to the communities:
- Combined economic impact of more than
$1.1 billion - Giving totals of more than
$90 million - More than 400 total partner organizations benefitting.
- Combined economic impact of more than
- Golf: The bank's commitment to golf includes being a Champion Partner with The Masters Tournament as part of its longstanding relationship with the Augusta National Golf Club, anchored in partnerships with the Augusta National Women's Amateur, Latin America Amateur Championship and Asia-Pacific Amateur Championship. To help grow the game of golf, Bank of America launched Golf with Us, which was designed to expand access to the sport, with a goal to enroll millions of kids over the next 5 years.
-
Sports with Us clinics: In multiple cities across the
U.S. every year, the bank pulls together professional athletes, celebrities and Bank of America employees to help kids learn important life lessons through the power of sport. In the next 10 years, the goal of these clinics is to positively influence the lives of hundreds of thousands of kids, giving them important tools to help set them up for success in sports and life.
The partnership with Bank of America is driven through Authentic Brands Group (Authentic), who co-own and manage Sir David Beckham's brand. As part of the relationship, Authentic Live, Authentic's live events division will support and offer event delivery for Bank of America at a number of events in the
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in
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Sir David Beckham
David Beckham was the first English football player to win league titles in four countries:
Throughout his life, Beckham has been committed to supporting charities and projects that seek to drive change for the better. In 2024, he was appointed Ambassador for The King's Foundation, which looks to nature and tradition to build thriving, sustainable communities and transform lives by offering education programmes that protect traditional skills and knowledge for future generations. He has worked with UNICEF for nearly 20 years as a Goodwill Ambassador, a role that promotes and protects the rights of the world's most vulnerable children. In 2015, David launched the 7 Fund with UNICEF—a unique partnership to give vulnerable and disadvantaged children the opportunity to reach their full potential. He also campaigns for Malaria No More, using his platform to ensure the world and its leaders hear the urgent message of the malaria fight. Additionally, in his position as Ambassadorial President of the British Fashion Council (BFC), David helps promote and nurture British fashion and the
In 2019, David founded the content studio, Studio 99. The studio operates both editorial and commercial production, and specialises in developing and producing premium documentary features, series and formats for global platforms and networks, including Netflix, Disney+ and Amazon Prime Video. Studio 99's recent work has included the Emmy award-winning documentary series "BECKHAM" (Netflix) and the compelling documentaries "99", about Manchester United's extraordinary treble-winning season, and "Ronnie O'Sullivan: The Edge of Everything" (both for Amazon Prime Video). The studio also produces commercial content for globally recognised brands such as Nespresso, EA Sports, Tudor and Maserati.
In February 2022, Authentic, the world's largest sports and entertainment licensing company, announced a strategic partnership with David Beckham to co-own and manage Beckham's global brand. In connection with the partnership, David Beckham became a shareholder in ABG and joined a roster of ABG's growing entertainment portfolio that includes some of the world's most celebrated athletes and iconic sports brands, such as Muhammad Ali, Shaquille O'Neal, and Sports Illustrated.
Authentic Brands Group
Authentic Brands Group (Authentic) is the world's leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram and WeChat.
Reporters may contact
Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com
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SOURCE Bank of America Corporation
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