BofA and Youth on Course Partner to Expand Access to the Sport for Youth Golfers Across America

Rhea-AI Summary

Bank of America (NYSE: BAC) and Youth on Course announced a multi-year strategic partnership to expand youth access to golf across America. The initiative aims to increase affordable golf opportunities by adding municipal golf courses to the Youth on Course network, which provides subsidized rounds of golf for $5 or less to youth under 18.

Youth on Course, a nonprofit organization founded in 2006, has facilitated over 4 million subsidized rounds across the United States, Canada, and Australia. The partnership aligns with Bank of America's existing golf commitments, including its Champion Partner status with the Masters Tournament and partnerships with various amateur championships.

The collaboration seeks to make golf more accessible in communities nationwide, combining Youth on Course's established program with Bank of America's extensive financial network serving approximately 69 million consumer and small business clients through 3,700 retail centers and 15,000 ATMs.

Positive

• Strategic partnership expands BAC's presence in sports sponsorship market
• Alignment with youth development initiatives enhances BAC's community engagement profile
• Partnership leverages BAC's extensive retail network for broader program reach

Negative

• None.

News Market Reaction

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-0.78% News Effect

On the day this news was published, BAC declined 0.78%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

MONTEREY, Calif. and CHARLOTTE, N.C., Feb. 24, 2025 /PRNewswire/ -- Youth on Course and Bank of America, one of the world's leading financial institutions, today announced a multi-year, strategic partnership to accelerate youth access to golf and the life-changing opportunities it provides. The partnership will target expansion of golf access across the country for young players who are challenged to find an affordable place to play.

"Today is a great day for youth golf, as we partner with one of the world's most respected brands to elevate opportunities for young people across America to access this sport," said Youth on Course CEO Adam Heieck. "This relationship immediately grows our footprint and will allow us to invest in new communities across the country, ultimately serving more youth both on and off the course."

As part of the joint effort, Youth on Course will seek to add municipal golf courses to the Youth on Course network, ensuring golf is available to more youth in more communities than ever before. Bank of America's support of golf is longstanding and worldwide. The bank recently was announced as a Champion Partner of the Masters Tournament. The company has also partnered with the Augusta National Women's Amateur since 2019, and the Latin America Amateur Championship and Asia-Pacific Amateur Championships since 2022.

"Through golf, young people have the chance to be active, develop skills to achieve personal goals, and socialize with others, all of which can set them up for success in life," said David Tyrie, Chief Digital Officer and Chief Marketing Officer, Bank of America. "By helping to increase access to and interest in golf, we're helping the sport continue to grow and making positive impact in our communities."

To learn more about the Youth on Course and Bank of America partnership, visit youthoncourse.org.

Youth on Course
Youth on Course, a 501(c)3 nonprofit organization headquartered in Monterey, Calif., provides youth 18 and under access to life-changing opportunities through golf. Since its inception in 2006, Youth on Course members have played more than 4 million subsidized rounds of golf for $5 or less at thousands of partner courses throughout the United States, Canada, and Australia. Its members include the top juniors in the sport, competing on the AJGA and Underrated Tours, the inaugural United States Golf Association U.S. National Development Team, and all collegiate levels. The organization forges new pathways for youth to grow in the game via opportunities including the DRIVE Club, Careers on Course, Leadership Council, and its annual College Scholarship awards. The Youth on Course Alumni Network extends membership to those 19 and older, offering opportunities for young adults to connect at complementary events, access exclusive deals, and network with the top employers in the golf industry. Supporters can participate in various initiatives including the Youth on Course 100 Hole Hike, Vintage Cup and Online Auction to help fund golf access for youth. More information about Youth on Course can be found by visiting youthoncourse.org or Facebook, Instagram, LinkedIn, TikTok and X.

Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with 3,700 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 58 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).

For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.

Reporters may contact:

Daniel Monroe, Youth on Course
Buffalo Groupe
Phone: 1.843.422.0682
dmonroe@buffalogroupe.com

Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com

 

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SOURCE Bank of America Corporation

FAQ

What is the purpose of Bank of America's partnership with Youth on Course?

The partnership aims to expand affordable access to golf for youth across America by adding more municipal golf courses to the Youth on Course network, which offers subsidized rounds for $5 or less.

How many subsidized golf rounds has Youth on Course provided since 2006?

Youth on Course has facilitated over 4 million subsidized rounds of golf across the United States, Canada, and Australia since its inception in 2006.

What other golf partnerships does BAC currently maintain?

BAC is a Champion Partner of the Masters Tournament and partners with the Augusta National Women's Amateur, Latin America Amateur Championship, and Asia-Pacific Amateur Championships.

How extensive is BAC's retail network supporting this initiative?

BAC operates 3,700 retail financial centers and approximately 15,000 ATMs, serving about 69 million consumer and small business clients in the United States.