Hasbro Inc Stock Price, News & Analysis

Hasbro (NYSE:HAS) has announced new multi-year casino licensing partnerships with Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally's, joining existing licensee Sciplay. The partnerships, set to launch in January 2026, align with Hasbro's "Playing to Win" strategy announced in February 2025.

The partnerships will expand Hasbro's nearly 30-year presence in the gambling sector through various formats: Aristocrat Technologies will develop land-based slot machines featuring MONOPOLY; Evolution will create online slots and live casino games with MONOPOLY and Hasbro Games; Galaxy Gaming will produce casino table games incorporating MONOPOLY, YAHTZEE, and BATTLESHIP; and Bally's will operate online casino games featuring MONOPOLY.

This strategic expansion aims to reimagine Hasbro's iconic brands for adult audiences across physical and digital gambling platforms, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

Hasbro (NASDAQ: HAS) is celebrating the second annual International Day of Play (IDOP) on June 11, 2025, with several global initiatives to expand play access. The company is launching a free family-friendly DUNGEONS & DRAGONS adventure, 'Borderlands Quest: Goblin Trouble,' available through D&D Beyond and 300+ Wizards Play Network stores. Key initiatives include partnering with Boys & Girls Clubs to pilot D&D afterschool programs at 10 locations, collaborating with Starlight Children's Foundation to bring D&D adventures to 800+ U.S. hospitals, and working with Spread a Smile to host play sessions in London hospitals. The company is also organizing office playdays and partnering with nonprofits globally, including Special Effect, City Year, and Singapore Children's Museum, to promote play as a fundamental right recognized by the UN in March 2024.

Ultra PRO has announced a comprehensive licensed product line for the MAGIC: THE GATHERING-FINAL FANTASY collaboration, launching June 13, 2025. The collection features various gaming accessories including deck protector sleeves, storage containers, playmats, and binders, all adorned with artwork from the FINAL FANTASY franchise's sixteen mainline titles. The products showcase characters, creatures, and items from the iconic gaming series, designed to complement the upcoming card game release. This collaboration brings together two major gaming franchises - FINAL FANTASY, which began in 1987 and has spanned multiple successful releases, and MAGIC: THE GATHERING, the pioneering collectible card game launched in 1993.

Hasbro has announced its participation in the upcoming J.P. Morgan 53rd Annual Global Technology, Media and Communications Conference. The company's Chief Financial Officer and Chief Operating Officer, Gina Goetter, will engage in a fireside chat on Wednesday, May 14, 2025 at 10:00 AM Eastern time.

The presentation will be accessible through a live webcast on Hasbro's Investor Relations website at https://investor.hasbro.com. For those unable to attend the live session, an archived version of the presentation will remain available on the company's website for approximately 30 days following the event.

The conference timing is subject to potential changes, and interested parties are advised to contact the conference host firm for any additional information or updates.

Hasbro (NASDAQ:HAS) has announced a multi-year extension of its strategic partnership with Disney Consumer Products for the Star Wars and Marvel franchises. The agreement allows Hasbro to continue developing and manufacturing toys, collectibles, and board games based on both new and classic Marvel and Star Wars entertainment properties.

The extended partnership covers popular product lines including The Black Series and The Vintage Collection for Star Wars action figures, Lightsabers toys, and Marvel Legends action figures. Hasbro will continue creating products for all age groups, from preschoolers to adult collectors, featuring characters ranging from Darth Vader to The Mandalorian, Spider-Man, and Black Panther.

Additionally, Hasbro maintains its separate licensing arrangement with Disney for incorporating Marvel characters into the Magic: The Gathering trading card game. The collaboration between Hasbro and Disney spans more than 50 years, demonstrating their commitment to delivering innovative play experiences to consumers worldwide.

Hasbro (NASDAQ: HAS) reported strong Q1 2025 financial results, with overall revenue increasing 17%, primarily driven by a 46% growth in the Wizards and Digital Gaming segment. Operating profit reached $171 million (19.2% margin), while adjusted operating profit was $222 million with a 25.1% margin.

Key highlights include:

• Wizards of the Coast segment saw 46% revenue growth, with MAGIC: THE GATHERING up 45%
• Consumer Products segment declined 4%, though outperforming expectations
• Entertainment segment revenues declined 5%
• EPS reached $0.70 per diluted share ($1.04 adjusted)
• Operating cash flow was $138 million
• Company returned $98 million to shareholders via dividends and reduced debt by $50 million

The company maintained its full-year guidance issued on February 20, 2025, citing uncertainty in the tariff environment. A quarterly dividend of $0.70 per share was declared, payable on June 4, 2025.

Hasbro (NASDAQ: HAS) has scheduled its first quarter 2025 financial results release for Thursday, April 24, 2025, before market open. The company will host an earnings conference call at 8:30 a.m. Eastern Time, which will be accessible via webcast on Hasbro's Investor Relations website.

The webcast will include financial and statistical information as required by Regulation G, along with presentation slides. A replay of the call will be available at the same location for 12 months following the event.

Hasbro, a leading games, IP and toy company with over 100 years of experience, reaches more than 500 million kids, families and fans globally through various platforms including physical and digital games, toys, licensed products, location-based entertainment, film, and TV. The company's portfolio includes iconic brands such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG.

Molson Coors Beverage Company (NYSE: TAP) has nominated Christian 'Chris' Cocks as an independent Class B director for election at the company's Annual Meeting of Stockholders on May 14, 2025. Cocks currently serves as the CEO of Hasbro and brings significant consumer goods industry experience to the board.

As Hasbro's CEO, Cocks has led the company to become the #1 IP licensor in digital gaming and the largest corporate parent of IP mobile games by U.S. revenue, notably through successes like MONOPOLY GO! and Baldur's Gate III. His expertise spans multiple areas including:

• E-commerce and digital transformation
• Brand management
• Enterprise strategy
• Talent management and development

Prior to his current role, Cocks held leadership positions at Hasbro's Wizards of the Coast division, Microsoft, and LeapFrog Enterprises.

Hasbro (NASDAQ: HAS) has secured the prestigious Action Figure of the Year award at the 2025 Toy of the Year (TOTY) Awards for its Transformers One Power Flip Optimus Prime (Orion Pax). The award was presented on February 28 at the TOTY Awards gala in New York City.

The winning action figure features four different conversion modes and is inspired by the character from Paramount Animation and Hasbro's Transformers One film. Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro, highlighted this achievement following the franchise's 40th anniversary celebration in 2024.

Additionally, Hasbro received nominations in several other categories including:

• LIFE IN RETERRA for Game of the Year
• PLAY-DOH Pizza Delivery Scooter for Playset Vehicle of the Year
• TRIVIAL PURSUIT Generations for Grown-Up Toy of the Year
• Multiple LEGO collaborations in Collectible and Construction categories
• FURREAL Peanut the Playful Monkey for Plush Toy of the Year