Collectibles Accessory Leader Ultra PRO announces expansive licensed MAGIC: THE GATHERING®--FINAL FANTASY™ product line in collaboration with Hasbro, Wizards of the Coast® and SQUARE ENIX®

Rhea-AI Summary

Ultra PRO has announced a comprehensive licensed product line for the MAGIC: THE GATHERING-FINAL FANTASY collaboration, launching June 13, 2025. The collection features various gaming accessories including deck protector sleeves, storage containers, playmats, and binders, all adorned with artwork from the FINAL FANTASY franchise's sixteen mainline titles. The products showcase characters, creatures, and items from the iconic gaming series, designed to complement the upcoming card game release. This collaboration brings together two major gaming franchises - FINAL FANTASY, which began in 1987 and has spanned multiple successful releases, and MAGIC: THE GATHERING, the pioneering collectible card game launched in 1993.

Positive

• Strategic partnership between major gaming brands (Hasbro, Square Enix) could drive merchandise sales
• Extensive product line leveraging popular FINAL FANTASY IP may attract new customers
• Timing aligns with FINAL FANTASY VII REBIRTH release, potentially benefiting from increased brand awareness

Negative

• None.

Insights

Gaming Industry Analyst

Ultra PRO's extensive accessory line for Magic: The Gathering-Final Fantasy collaboration represents a strategic licensing win for Hasbro.

This announcement highlights a significant expansion of Hasbro's Magic: The Gathering franchise through a major cross-IP collaboration with Square Enix's Final Fantasy. The comprehensive accessory line from Ultra PRO represents an additional revenue channel beyond the card game itself, creating a complete ecosystem of branded products for collectors and players.

The timing is strategic – coming shortly after Square Enix's release of Final Fantasy VII Rebirth on PC and Final Fantasy XVI, capitalizing on renewed interest in the franchise. The product line's focus on all sixteen mainline Final Fantasy titles demonstrates a thorough approach to maximize fan engagement across multiple generations of gamers.

From a business perspective, this represents Hasbro's continued efforts to leverage its intellectual property through licensing partnerships. By tapping into two passionate fanbases simultaneously, Hasbro creates cross-pollination opportunities that could drive new players to Magic: The Gathering while monetizing existing players through premium accessories.

The depth of the product line – spanning protection sleeves, storage solutions, playmats, and lifestyle products – indicates confidence in consumer demand for the collaboration. For Hasbro, this represents a low-risk extension of its core Magic business, with manufacturing and distribution handled by Ultra PRO while Hasbro collects licensing fees.

The June 13th release date gives Hasbro a potential summer sales boost ahead of Q2 earnings, though the financial impact will depend on consumer reception and the revenue-sharing structure of the licensing agreement.

COMMERCE, Calif., June 3, 2025 /PRNewswire/ -- Give your MAGIC: THE GATHERING®—FINAL FANTASY™ collection enough defense to withstand Ultima with Ultra PRO's most comprehensive product launch yet. Join our party with this historic celebration of the ultimate collaboration between two of gaming's most iconic franchises. Every product in the Ultra PRO MAGIC: THE GATHERING®—FINAL FANTASY™ line features brand-new artwork of characters, creatures, and items, carefully arranged to upgrade your collection with your favorite FINAL FANTASY moments throughout the sixteen mainline titles.

Whether you are looking for matching accessories for your Terra, Herald of Hope, Cloud, Ex-SOLDIER, Tidus, Yuna's Guardian, or Y'shtola, Night's Blessed Commander deck, or to mix and match your favorite FINAL FANTASY eras, there's something for every fan to customize their collection and playspace. We have enough accessories in various designs, styles, and functions to fill the hull of the Blackjack! If you're looking to cast the highest level Protection Magic for your cards and tabletop, look no further than the Ultra PRO APEX Deck Protector™ Sleeves, Premium Alcove Edge Deck Box®, 9-Pocket Premium Zippered PRO-Binder®, Holofoil®, and Double-Sided playmats.

Products within the Ultra PRO MAGIC: THE GATHERING®—FINAL FANTASY™ line:

• Deck Protector® sleeves made with ChromaFusion Technology®
• Deck Box® storage container
• APEX Deck Protector™ Sleeves
• Premium Alcove Edge Deck Box®
• 9-Pocket Premium Zippered PRO-Binder® 
• 4-Pocket PRO-Binder®, 9-Pocket PRO-Binder®, 12-Pocket PRO-Binder®
• Spiral Life Pad
• Flat Pack™ Storage Box
• 6ft Table Playmat
• 8ft Table Playmat
• Standard Playmat
• Double-Sided Playmat
• Holofoil® Playmat
• Black Stitched Playmat

FINAL FANTASY first released on December 18, 1987, and launched a franchise spanning three decades, sixteen mainline titles, various sequels, spin-offs, and adaptations across multiple genres and mediums. Most recently, SQUARE ENIX launched FINAL FANTASY VII REBIRTH on PC after its initial release on SONY PlayStation® 5, following FINAL FANTASY XVI, the latest numbered installment in the FINAL FANTASY franchise. FINAL FANTASY PIXEL REMASTER reinvigorates the original six titles in the series with enhanced features, soundtracks, and visual options and is available on Nintendo Switch®, Sony PlayStation® 4, Xbox® Series S|X, and PC, iOS, and Android Devices.

In July 1993, a card game designed by Richard Garfield called MAGIC: THE GATHERING® was introduced at the Origins Game Fair in Dallas, Texas. Thirty years later, the game continues to attract players from all over the world and continues to be a name synonymous with Collectible Card Games.

"MAGIC: THE GATHERING® and FINAL FANTASY have two of the most passionate fanbases out there," said Ultra PRO Licensing Manager Matt Rogers. "As a fan of both franchises personally, I am very excited to see the reception for the set release. We are honored to celebrate the history of FINAL FANTASY alongside Hasbro, Wizards of the Coast® and SQUARE ENIX® through our expansive product offerings for every kind of player."

Cast powerful spells, call upon classic summons, and visit your favorite locations on the back of a Chocobo. You can experience every mainline game in the FINAL FANTASY franchise when MAGIC: THE GATHERING®—FINAL FANTASY™ releases on June 13, 2025.

About Ultra PRO

Ultra PRO is the leading brand of memorabilia collecting and tabletop gaming accessories, and photo and scrapbooking albums and pages. We have been designing and manufacturing top quality products since 1952 and our brands are recognized for its high-quality standards and design innovations. Over the past decade, we have grown and diversified into a variety of related opportunities. Our Entertainment division publishes and distributes a variety of family-friendly board games and electronic toys, while our TableTopics division offers a broad line of TableTopics Conversation Starter sets to spark great conversations at social gatherings. Our SP Images division distributes collectible trading cards and other memorabilia to retail outlets across the United States. In addition to our headquarters in California, we are supported by our satellite facilities in Ohio, Massachusetts, Minnesota, Japan, and Belgium. For more information, please visit our website: www.ultrapro.com.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. 

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

About Wizards of the Coast

Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, and from Hasbro's unparalleled portfolio of thousands of iconic marks.

Wizards' diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit https://company.wizards.com or Wizards of the Coast on LinkedIn.

About Square Enix, Inc.

Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix group of companies. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY™, which has sold over 200 million units worldwide; DRAGON QUEST®, which has sold over 94 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix, Inc. can be found at https://square-enix-games.com

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SOURCE Ultra PRO International LLC

FAQ

When will the MAGIC: THE GATHERING-FINAL FANTASY Ultra PRO product line release?

The product line will release on June 13, 2025

What products are included in Ultra PRO's MAGIC: THE GATHERING-FINAL FANTASY collection?

The collection includes Deck Protector sleeves, storage containers, APEX Deck Protector Sleeves, Premium Alcove Edge Deck Box, various PRO-Binders, playmats, Life Pad, and storage boxes

How will this collaboration affect Hasbro (HAS) stock?

The collaboration combines two major gaming franchises and could potentially drive merchandise sales through extensive product offerings and cross-brand synergy

What FINAL FANTASY content is featured in the Ultra PRO product line?

The product line features artwork of characters, creatures, and items from all sixteen mainline FINAL FANTASY titles

Which companies are involved in the MAGIC: THE GATHERING-FINAL FANTASY collaboration?

The collaboration involves Ultra PRO, Hasbro, Wizards of the Coast, and Square Enix