Welcome to our dedicated page for Build-A-Bear Workshop news (Ticker: BBW), a resource for investors and traders seeking the latest updates and insights on Build-A-Bear Workshop stock.
Build-A-Bear Workshop, Inc. develops news around its experiential retail model for customized stuffed animals, plush products, licensed characters, gifting and brand extensions. Updates commonly cover new plush formats such as wearable plush, Mini Beans, Promise Pets and special-edition releases, along with collections tied to pop-culture licenses and the company’s own intellectual property.
Company announcements also track store and online distribution, partner-operated and franchised experience locations, wholesale expansion, Build-A-Bear Entertainment activity, quarterly results, dividends and governance changes. The company operates a direct-to-consumer retail platform, international franchising operations and a commercial business that includes licensing and wholesale activity.
Build-A-Bear Workshop (BBW) will celebrate National Teddy Bear Day on September 9 with a one-day “2-for-$25 Lil’ Cub” promotion in Workshops and online at buildabear.com. The company highlights teddy bears’ role in providing comfort and connection across generations.
From September 9 to 16, guests can donate to Build-A-Bear Foundation in stores or online. For every dollar donated during this period, the Foundation will donate a teddy bear to a children’s hospital, extending hugs and comfort to hospitalized kids. Guests can use the online store locator to find nearby Workshops or participate digitally.
Build-A-Bear Workshop (NYSE: BBW) announced the launch of its new Sanrio Halloween Collection, featuring exclusive plush versions of Lloromannic characters Berry and Cherry. According to Build-A-Bear, this is the first time Lloromannic will be offered in full-size plush form by a retailer in the United States, United Kingdom, Ireland, and Canada.
The seasonal collection pairs fan-favorite Sanrio characters with Halloween-inspired designs, including Berry, Cherry, Spooky Webs Cinnamoroll and Starry Sky Hello Kitty. The collection is available online and at participating Build-A-Bear Workshop locations while supplies last, with options for customization through outfits, sounds, scents, and accessories.
Build-A-Bear Workshop (NYSE: BBW) reported fiscal second-quarter 2026 results for the 13 weeks ended August 1, 2026. Total revenues were $115.3 million, down 7.2% from $124.2 million, with net retail sales of $106.5 million (–7.1%) and consolidated e-commerce demand down 15.6%. Pre-tax income was $11.6 million (10.1% margin) versus $15.3 million (12.3%), and diluted EPS was $0.70 compared to $0.94. Second-quarter EBITDA was $15.2 million (13.2% margin).
For the first half of fiscal 2026, revenues were $240.6 million (–4.8%), pre-tax income was $35.5 million (14.8% margin), and diluted EPS was $2.16, up from $2.11, supported by a $7 million IEEPA tariff refund. The company returned $22.7 million to shareholders via repurchases and dividends in the first half and $49 million over the past 12 months. Management lowered full-year 2026 guidance to $500–$525 million in revenues and $60–$68 million in pre-tax income, including an expected $13 million tariff refund, and now expects adjusted pre-tax income of $53–$61 million.
Build-A-Bear Workshop (NYSE: BBW) will release its second-quarter fiscal 2026 results for the period ended August 1, 2026, before the NYSE opens on Thursday, August 27, 2026. The company will host an investor conference call at 9 a.m. ET that day, with live webcast and replay available via its investor relations website and telephone replay through September 17, 2026.
Build-A-Bear Workshop (NYSE: BBW) has launched its 2026 Halloween "Spooky Stuff You Love" collection, available from August 6 online and at participating Workshops. The lineup is headlined by an all-new Jumping Spider plush, inspired by the viral popularity of real-life jumping spiders.
The collection also features Posable Bat, Giant Posable Bat, Mystical Werewolf, Enchanting Kitty, Batty Kitty, Owloween Cauldron Mashimal, and Vault Collection Pumpkin Pal Teddy, plus Mini Beans collectibles, seasonal fashions, sounds, scents, accessories, and bag charms.
Build-A-Bear Workshop (NYSE: BBW) is launching a new Harry Potter™ Collection online and at participating locations beginning July 30, 2026, timed to Harry Potter’s July 31 birthday. New items include a Harry Potter Bear, Harry and Ron-inspired sweaters, and Mini Beans® plush of all four Hogwarts™ House mascots.
Fans can also buy returning robes, scarves, uniforms, and accessories. From July 31 to August 7, eligible fans in the US and UK can enter a social media giveaway for VIP Build-A-Bear experiences and, in the US, studio tour tickets, flights, and hotel.
The Toy Foundation, the philanthropic arm of The Toy Association, marked the United Nation's International Day of Play (June 11) with cause marketing campaigns alongside Build-A-Bear Foundation and Chuck E. Cheese, raising over $100,000 to support its mission of delivering play to children in need.
The Chuck E. Cheese partnership ran a three-part June fundraising effort at nearly 500 locations, featuring $5 donations rewarded with 500 tickets, $1–$3 FreedomPay pin pad donations, and a limited-edition Thinking Putty with 100% of purchase price benefitting The Toy Foundation. Build-A-Bear conducted a June 8–12 U.S. and UK campaign, inviting guests to donate any amount in-store and online.
These efforts complemented an International Day of Play toy collection, through which nearly 20 companies donated $5.7 million in toys, to be distributed to more than 450,000 children globally. Build-A-Bear reported $529.8 million in fiscal 2025 revenues, its fifth consecutive year of record results.
Build-A-Bear Workshop (NYSE:BBW) announced a summer-long series of mystery deals, with one-day-only offers running through mid-July in stores and online.
The first event, “Feeling the Squeeze?, Get a Hug,” offers select $15 Make-Your-Own furry friends on June 17 across the US, Canada, UK and Ireland.
Build-A-Bear Workshop (NYSE: BBW) completed its planned CEO succession, appointing Chris Hurt as Chief Executive Officer effective June 11, 2026. Former CEO Sharon Price John, who led for 13 years, will remain on the Board.
Leadership changes include Voin Todorovic adding the role of Chief Administrative Officer and Dave Henderson becoming Chief Growth Officer, aligning the organization with strategic priorities in financial discipline, operational efficiency, and long-term global growth.
Build-A-Bear Workshop (NYSE: BBW) declared a quarterly cash dividend of $0.23 per share on its common stock. The dividend will be paid on July 9, 2026 to shareholders of record as of June 25, 2026.