Build-A-Bear Workshop, Inc. develops news around its experiential retail model for customized stuffed animals, plush products, licensed characters, gifting and brand extensions. Updates commonly cover new plush formats such as wearable plush, Mini Beans, Promise Pets and special-edition releases, along with collections tied to pop-culture licenses and the company’s own intellectual property.
Company announcements also track store and online distribution, partner-operated and franchised experience locations, wholesale expansion, Build-A-Bear Entertainment activity, quarterly results, dividends and governance changes. The company operates a direct-to-consumer retail platform, international franchising operations and a commercial business that includes licensing and wholesale activity.
Build-A-Bear Workshop (BBW) introduced Mellow Moodies, a new customizable plush collection created specifically for teens and young adults. The first release is available at Build-A-Bear Workshop locations and buildabear.com, with three characters: Huck the Bear, Mateo the Dog and Willow the Fox.
The collection uses the brand's Make-Your-Own experience, allowing customers to add a sound or recorded voice, a scent, outfits and accessories, and complete its Heart Ceremony. Build-A-Bear plans additional Mellow Moodies releases.
Build-A-Bear Workshop (BBW) unveiled new experiences for its three-story ICON Park location in Orlando, scheduled to open in November 2026.
The planned Workshop includes an appointment-only Design Studio, where guests work with a consultant to customize a plush animal. An interactive Bakeshop will let visitors decorate cupcakes and cookies, while the Personalize Me station will offer embroidery, patches and selected screen prints for plush animals and apparel. Build-A-Bear partnered with design firm Chute Gerdeman on the location and plans to reveal additional experiences and grand-opening details in the weeks ahead.
Build-A-Bear Workshop (BBW)/b) declared a quarterly cash dividend of $0.23 per share on its issued and outstanding common stock.The dividend is payable on October 8, 2026, to stockholders of record as of September 24, 2026.
Build-A-Bear Workshop (BBW) is marking National Teddy Bear Day on September 9, 2026 by highlighting the emotional significance of teddy bears for children and adults.
The company ties the holiday to its mission of sharing hugs and creating memories through its make-your-own furry friend experiences. For this year’s celebration, guests are offered an exclusive Two for $25 Little Cub promotion. In addition, from September 9 to September 16, for every dollar donated to the Build-A-Bear Foundation online or at in-store pin pads, the foundation will donate a bear to a children’s hospital. The announcement also features an interview with Callie Rapp, Vice President of Communications & Public Relations, discussing how the brand has helped millions of guests personalize bears over nearly three decades.
Build-A-Bear Workshop (BBW) will celebrate National Teddy Bear Day on September 9 with a one-day “2-for-$25 Lil’ Cub” promotion in Workshops and online at buildabear.com. The company highlights teddy bears’ role in providing comfort and connection across generations.
From September 9 to 16, guests can donate to Build-A-Bear Foundation in stores or online. For every dollar donated during this period, the Foundation will donate a teddy bear to a children’s hospital, extending hugs and comfort to hospitalized kids. Guests can use the online store locator to find nearby Workshops or participate digitally.
Build-A-Bear Workshop (NYSE: BBW) announced the launch of its new Sanrio Halloween Collection, featuring exclusive plush versions of Lloromannic characters Berry and Cherry. According to Build-A-Bear, this is the first time Lloromannic will be offered in full-size plush form by a retailer in the United States, United Kingdom, Ireland, and Canada.
The seasonal collection pairs fan-favorite Sanrio characters with Halloween-inspired designs, including Berry, Cherry, Spooky Webs Cinnamoroll and Starry Sky Hello Kitty. The collection is available online and at participating Build-A-Bear Workshop locations while supplies last, with options for customization through outfits, sounds, scents, and accessories.
Build-A-Bear Workshop (NYSE: BBW) reported fiscal second-quarter 2026 results for the 13 weeks ended August 1, 2026. Total revenues were $115.3 million, down 7.2% from $124.2 million, with net retail sales of $106.5 million (–7.1%) and consolidated e-commerce demand down 15.6%. Pre-tax income was $11.6 million (10.1% margin) versus $15.3 million (12.3%), and diluted EPS was $0.70 compared to $0.94. Second-quarter EBITDA was $15.2 million (13.2% margin).
For the first half of fiscal 2026, revenues were $240.6 million (–4.8%), pre-tax income was $35.5 million (14.8% margin), and diluted EPS was $2.16, up from $2.11, supported by a $7 million IEEPA tariff refund. The company returned $22.7 million to shareholders via repurchases and dividends in the first half and $49 million over the past 12 months. Management lowered full-year 2026 guidance to $500–$525 million in revenues and $60–$68 million in pre-tax income, including an expected $13 million tariff refund, and now expects adjusted pre-tax income of $53–$61 million.
Build-A-Bear Workshop (NYSE: BBW) will release its second-quarter fiscal 2026 results for the period ended August 1, 2026, before the NYSE opens on Thursday, August 27, 2026. The company will host an investor conference call at 9 a.m. ET that day, with live webcast and replay available via its investor relations website and telephone replay through September 17, 2026.
Build-A-Bear Workshop (NYSE: BBW) has launched its 2026 Halloween "Spooky Stuff You Love" collection, available from August 6 online and at participating Workshops. The lineup is headlined by an all-new Jumping Spider plush, inspired by the viral popularity of real-life jumping spiders.
The collection also features Posable Bat, Giant Posable Bat, Mystical Werewolf, Enchanting Kitty, Batty Kitty, Owloween Cauldron Mashimal, and Vault Collection Pumpkin Pal Teddy, plus Mini Beans collectibles, seasonal fashions, sounds, scents, accessories, and bag charms.
Build-A-Bear Workshop (NYSE: BBW) is launching a new Harry Potter™ Collection online and at participating locations beginning July 30, 2026, timed to Harry Potter’s July 31 birthday. New items include a Harry Potter Bear, Harry and Ron-inspired sweaters, and Mini Beans® plush of all four Hogwarts™ House mascots.
Fans can also buy returning robes, scarves, uniforms, and accessories. From July 31 to August 7, eligible fans in the US and UK can enter a social media giveaway for VIP Build-A-Bear experiences and, in the US, studio tour tickets, flights, and hotel.