Welcome to our dedicated page for Build-A-Bear Workshop news (Ticker: BBW), a resource for investors and traders seeking the latest updates and insights on Build-A-Bear Workshop stock.
Build-A-Bear Workshop, Inc. develops news around its experiential retail model for customized stuffed animals, plush products, licensed characters, gifting and brand extensions. Updates commonly cover new plush formats such as wearable plush, Mini Beans, Promise Pets and special-edition releases, along with collections tied to pop-culture licenses and the company’s own intellectual property.
Company announcements also track store and online distribution, partner-operated and franchised experience locations, wholesale expansion, Build-A-Bear Entertainment activity, quarterly results, dividends and governance changes. The company operates a direct-to-consumer retail platform, international franchising operations and a commercial business that includes licensing and wholesale activity.
Build-A-Bear (NYSE:BBW) launches a yearlong Eevee Evolutions plush campaign beginning April 14, 2026. The program features rotating, limited-time releases of Eevee and its Evolutions — starting with Vaporeon, Jolteon, and Flareon — with additional Evolutions arriving in chapters through 2026 and early 2027.
Availability and timing will vary by store and online to encourage repeat visits and collectible discovery; fans are directed to Build-A-Bear.com and the brand's social channels for updates.
Build-A-Bear (NYSE:BBW) launched its Promise Pets™ collection to encourage caretaking, empathy and hands-on pet preparation ahead of National Pet Day on April 11, 2026.
Survey highlights: dogs 45% vs cats 38%, cuddling top activity (32%), and 86% say hands-on experience best prepares kids for pet responsibility.
Build-A-Bear (NYSE:BBW) turned an April Fools' stunt into a limited-run product: the special-edition Alien Cow plush, available in Workshops nationwide and online at buildabear.com while supplies last. The campaign used store activations and social videos to build intrigue before the April 1, 2026 release.
The Alien Cow blends classic cow features with extraterrestrial accents, a "Legendairy" t-shirt, and playful in-store effects to drive fan engagement and collectible interest.
Build-A-Bear Workshop (NYSE:BBW) launched its first-ever wholesale partnership with Walmart on March 16, 2026, placing Mini Beans™, new Micro Mini Beans™, and a Build-A-Bear x Bluey™ collection in 1,500+ Walmart stores nationwide.
The limited-time assortment is available in select stores and at Walmart.com through May 15, 2026, with personalization options, collectible blind‑bag formats, and full-size Tan Bear and accessories also offered via Buildabear.com and retail locations.
Build-A-Bear Workshop (NYSE: BBW) announced a planned CEO succession: President and CEO Sharon Price John will retire effective June 11, 2026 at the Annual Shareholders' Meeting, and Chief Operations and Experience Officer Chris Hurt will become CEO and join the Board upon assuming the role.
The Board cited Hurt’s decade-long tenure, oversight of the global retail organization (over 4,000 employees), role in the multi-year turnaround and the company’s 5th consecutive record year for fiscal 2025. Price John will remain on the Board to support the transition.
Build-A-Bear Workshop (NYSE: BBW) reported fourth-quarter fiscal 2025 results and raised its quarterly dividend to $0.23 per share. Fiscal 2025 total revenue was a record $529.8 million (+6.7%) and diluted EPS was a record $3.99. The company returned $39.0 million to shareholders in fiscal 2025 via repurchases and dividends. Management cited approximately $11 million of tariff and related costs for the year and introduced fiscal 2026 guidance: mid-single-digit revenue growth, pre-tax income ranging from a mid-single-digit decline to low-single-digit growth, and at least 50 net new units.
Build-A-Bear Workshop (NYSE: BBW) announced a quarterly cash dividend of $0.23 per share, an increase of $0.01 per share. The dividend is payable on April 9, 2026 to stockholders of record as of March 26, 2026. This continues the company's program of returning cash to shareholders.
Build-A-Bear (NYSE:BBW) launched a new Frosted Animal Cookie Collection on March 5, 2026, inspired by pink-and-white frosted animal cookies with colorful sprinkles.
The line includes Frosted Animal Cookie Giraffe and Camel plus three Mini Beans™, a new cookie-inspired scent, and themed clothing and accessories. Available in stores and online while supplies last.
Build-A-Bear Workshop (NYSE: BBW) will report fourth-quarter fiscal 2025 results for the period ended January 31, 2026, on Thursday, March 12, 2026, before market open. The company will host an investor conference call at 9:00 a.m. ET the same day and expects the call to conclude by 10:00 a.m. ET.
The live webcast is available via the company investor relations website and a replay will be posted for one year; telephone replay runs from March 12 to March 26, 2026.
Build-A-Bear Workshop (NYSE:BBW) announced that its original animated YouTube series KABU has exceeded 500,000 views since debut, coinciding with Toy Fair 2026. Season 1 has 13 episodes with weekly Friday premieres and a companion KABU plush collection available in stores and online.