BUILD-A-BEAR TURNS NEW POKÉMON COLLECTION LAUNCH INTO YEARLONG EEVEE EVOLUTIONS PLUSH EXTRAVAGANZA IN WORKSHOPS AND ONLINE

Build-A-Bear (NYSE:BBW) launches a yearlong Eevee Evolutions plush campaign beginning April 14, 2026.

Rhea-AI Summary

Build-A-Bear (NYSE:BBW) launches a yearlong Eevee Evolutions plush campaign beginning April 14, 2026. The program features rotating, limited-time releases of Eevee and its Evolutions — starting with Vaporeon, Jolteon, and Flareon — with additional Evolutions arriving in chapters through 2026 and early 2027.

Availability and timing will vary by store and online to encourage repeat visits and collectible discovery; fans are directed to Build-A-Bear.com and the brand's social channels for updates.

Argus Apr 14 session

+2.20% close to close Open Argus

Details

News Market Reaction – BBW

On Apr 14, the day this news came out, BBW closed 2.20% above the previous close.

Data tracked by StockTitan Argus for the Apr 14 session.

Market Context

This announcement highlights a yearlong Eevee Evolutions campaign built around rotating, limited-tim...

Analysis

This announcement highlights a yearlong Eevee Evolutions campaign built around rotating, limited-time Pokémon plush releases in stores and online, designed to drive repeat visits and collectible demand through 2026 and into early 2027. In recent months, Build-A-Bear has paired similar themed launches with channel expansion and record financial results. Key factors to monitor include customer engagement with the rotation model, the performance of licensed collaborations, and how these initiatives interact with leadership transition and broader retail conditions.

Key Figures

Campaign start year: 2026 Campaign extension: early 2027

Campaign start year

2026

Eevee Evolution plush campaign timeline

Campaign extension

early 2027

Future chapters of Eevee Evolutions releases

Historical Context

5 past events · Latest: Apr 09

5 events

1. Apr 09

   Product launch

   24h Move

   -1.6%

   Launch of Promise Pets™ collection tied to National Pet Day.

2. Apr 01

   Product launch

   24h Move

   -1.0%

   Special-edition Alien Cow plush limited run and marketing campaign.

3. Mar 16

   Channel expansion

   24h Move

   -3.7%

   First-ever wholesale partnership with Walmart in 1,500+ stores.

4. Mar 12

   Leadership change

   24h Move

   -4.4%

   Planned CEO succession with experienced internal candidate Chris Hurt.

5. Mar 12

   Earnings & dividend

   24h Move

   -4.4%

   Record fiscal 2025 revenue and EPS plus dividend raise to $0.23.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Flareon leads the first wave of rotating releases, inviting fans to build their collection throughout the year

ST. LOUIS, April 14, 2026 /PRNewswire/ -- Build-A-Bear Workshop® announces the launch of its Eevee Evolution campaign, transforming its Pokémon launch into an ongoing plush search inspired by the excitement of discovery. Centered on Eevee and its iconic Evolutions, the campaign introduces a rotating series of limited-time plush releases available in select Build-A-Bear Workshop locations and for limited-time online throughout the year.

The campaign begins with the debut of Vaporeon,  Jolteon, and Flareon, with additional Eevee Evolutions set to appear in future chapters throughout 2026 and early 2027. Each Evolution will be released for a limited window, with timing and availability varying by Build-A-Bear location and online to build excitement in the search to catch each of the special Pokémon friends.

"This campaign is designed to showcase each of the iconic Eevee Evolutions that are beloved by Pokémon fans," says Kim Utlaut, Build-A-Bear Senior Vice President, Chief Brand Officer. "By releasing these plushies in waves, we're creating a collectible experience that feels surprising, immersive, and fun, whether you're discovering your first Evolution or tracking down the next one."

As the journey continues, fans will have opportunities to uncover more fan-favorite Evolutions, with no two moments of the campaign feeling the same. Not all Eevee Evolutions will be available at once, turning each visit into a new chance to discover a new Pokémon friend, online or in store.
Guests are encouraged to follow along and check back as new Eevee Evolutions are unveiled throughout the year. For the latest updates, visit Build-A-Bear.com or follow @buildabear on TikTok, Instagram, and X.  

About Build‑A‑Bear Workshop, Inc.  

Founded in 1997, Build‑A‑Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing, and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.  

Over the years, Build‑A‑Bear has grown into a multi‑generational phenomenon, positioned at the intersection of pop‑culture trends. Beyond its signature retail experience, the brand also offers pre‑stuffed plush, gifting, partnerships with best‑in‑class licensed and collectible characters, and original storytelling through Build‑A‑Bear Entertainment, LLC.  Build‑A‑Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.  

Today, Build‑A‑Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by Build-A-Bear.com. Build‑A‑Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of Build-A-Bear.com.  

View original content to download multimedia:https://www.prnewswire.com/news-releases/build-a-bear-turns-new-pokemon-collection-launch-into-yearlong-eevee-evolutions-plush-extravaganza-in-workshops-and-online-302741967.html

SOURCE Build-A-Bear Workshop

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Build-A-Bear's Eevee Evolutions campaign (BBW) launching April 14, 2026?

It is a yearlong, rotating plush campaign featuring Eevee and its Evolutions. According to Build-A-Bear, the program begins with Vaporeon, Jolteon, and Flareon and will add more Evolutions in chapters through early 2027.

Which Eevee Evolutions are available first in the Build-A-Bear (BBW) 2026 rollout?

The first wave includes Vaporeon, Jolteon, and Flareon as limited-time releases. According to Build-A-Bear, additional Evolutions will appear in future chapters across 2026 and into early 2027.

How will availability work for Build-A-Bear's Eevee Evolutions (BBW) throughout 2026?

Each Evolution will be released for a limited window with timing varying by location and online. According to Build-A-Bear, limited windows are designed to encourage repeat store visits and online checks for new drops.

Can collectors buy all Eevee Evolutions online from Build-A-Bear (BBW) in 2026?

Some Evolutions will appear online for limited times, but not all will be available simultaneously. According to Build-A-Bear, availability varies between select stores and online to create a collectible search experience.

Where can fans get updates on Build-A-Bear's Eevee Evolutions campaign (BBW)?

Fans should check Build-A-Bear's website and social channels for announcements and release timing. According to Build-A-Bear, updates will appear at Build-A-Bear.com and on TikTok, Instagram, and X.