Wix.com Stock Price, News & Analysis

Wix (NASDAQ: WIX) has acquired Base44, an AI-powered platform that enables code-free software development, for $80 million plus performance-based earn-outs through 2029. Base44's technology allows users to create custom software solutions and applications through natural language interactions, automating technical aspects like databases and deployment. The acquisition strengthens Wix's AI capabilities in vibe coding, where users express their intent while AI handles the technical implementation. Base44, which has existing partnerships with eToro and SimilarWeb, will continue operating as a separate entity while leveraging Wix's scale. The deal includes approximately $25 million in employee retention bonuses for 2025, with minimal impact expected on Wix's 2025 bookings and revenue.

Wix (WIX) has announced the acquisition of Hour One, a generative AI media creation company founded in 2019. Hour One's technology enables the creation of studio-quality content at scale through a proprietary cloud-based infrastructure that combines generative AI inference with advanced 3D rendering.

The acquisition strengthens Wix's position in AI-powered digital experiences and brings in-house capabilities for creating personalized video and interactive experiences. Hour One's founders and team will join Wix's headquarters, bringing their expertise in generative AI and media infrastructure. This strategic move aims to reduce Wix's dependence on third-party providers, better manage costs, and accelerate innovation in web creation technology.

Wix (NASDAQ: WIX) has launched Wixel, a standalone AI-powered visual design platform aimed at democratizing professional design capabilities. The platform integrates advanced artificial intelligence with an intuitive interface, allowing users to create high-quality visual content without extensive design expertise.

Wixel leverages OpenAI's new image generation model and features capabilities such as instant background removal, context switching, and professional template integration. For example, users can upload product photos, modify settings, and create professional marketing materials within minutes. The platform is currently available in English, offering both free usage and a Pro Plan option with premium features.

Wix (NASDAQ: WIX) has launched the Model Context Protocol (MCP) Server, a groundbreaking tool that enables users to build and manage Wix-based business solutions using natural language prompts and AI coding assistants. The MCP Server integrates with AI tools like Claude, Cursor, and Windsurf, providing access to Wix's comprehensive business functionalities including inventory management, staff scheduling, secure checkouts, ticketing, and CMS capabilities.

The platform serves as a bridge between MCP-compatible AI clients and Wix's headless infrastructure, allowing developers to work directly from their preferred IDEs. The service is available for free with an option to upgrade to a Premium Plan for extended business functionality. Wix will showcase the MCP Server's payment capabilities at Stripe Sessions, demonstrating how developers can generate code for complete payment solutions using LLMs.

Wix, the global leader in SaaS website building platforms, has scheduled its First Quarter 2025 earnings release and conference call for May 21, 2025. The company will publish its financial results and shareholder updates before market opening, followed by a management-led conference call at 8:30 a.m. ET.

The conference call will be accessible through online registration, with materials and replay available for 12 months on the investor relations website. Founded in 2006, Wix has evolved from a simple website builder to a comprehensive digital presence platform, offering:

• Enterprise-grade performance and security
• Reliable infrastructure
• Advanced commerce and business solutions
• SEO and marketing tools

As of H1 2024, Wix maintains its position as the leading platform based on active live sites compared to competitors.

Wix and ActiveCampaign have announced a strategic partnership to deliver an integrated solution for business website management and marketing automation. The collaboration combines Wix's website building platform with ActiveCampaign's marketing tools, enabling businesses to manage customer engagement more effectively.

Key features of the integration include:

• Seamless data synchronization between platforms
• Scalable marketing automation for personalized campaigns
• Centralized reporting for performance tracking
• Enhanced multi-location management for franchises

The partnership specifically targets businesses of all sizes, including multi-location brands and franchises, offering them a streamlined solution to manage their online presence and customer interactions. The integration allows businesses to track customer behaviors, automate marketing initiatives, and maintain brand consistency across multiple locations through ActiveCampaign HQ.

Wix (NASDAQ: WIX) has launched an AI-powered adaptive content application that personalizes website experiences in real-time. The new feature dynamically generates content based on visitor characteristics such as device type, country, language, and return visitor status.

The application is accessible through the Wix Editor, Wix Studio, and App Market, allowing users to set adaptive logic using pre-defined function templates. Users can simulate different text variations before publishing and provide specific directives for AI-generated content.

This release complements Wix Functions and Wix Automations, forming a comprehensive suite for automated content generation and real-time customization. The adaptive content application is currently available globally in English, with plans for additional language rollouts.

Wix (NASDAQ: WIX) has launched Astro, an AI-powered business assistant integrated throughout its dashboard. This innovative tool allows users to manage their websites and business operations through a chat interface, featuring hundreds of different skills and capabilities.

Astro's key functionalities include:

• Data-driven insights for tracking site performance, visitor behavior, and SEO
• Creative content creation for blogs, email marketing, and social media
• Business expansion tools for product management and dropshipping
• Subscription and permission management features

The AI assistant aims to enhance user efficiency, drive app installations, increase package upgrades, and promote premium feature adoption. Currently available in English for Wix and Wix Studio users, Astro represents the first in a series of AI agents planned for the platform.

Wix (NASDAQ: WIX) has launched Wix Functions, a no-code interface that enables businesses to customize their operations without coding expertise. This new tool allows users to create custom business logic, implement dynamic pricing rules, and modify checkout conditions through an intuitive visual builder.

The platform enables users to define custom outcomes using conditions, variables, and formulas, with options to start from scratch or use pre-built templates. Key features include the ability to apply location-based fees, trigger discounts for returning customers, and implement custom form validations. The function's output affects business flows in real-time.

Wix Functions is now available on Wix and Wix Studio, compatible with multiple Wix applications including Stores, Bookings, Restaurants, Donations, Forms, and Loyalty Program. The service offers free access with optional premium upgrades for advanced business solutions.