Wix Acquires Hour One to Expand Generative AI Capabilities and Accelerate Product Innovation
Wix (WIX) has announced the acquisition of Hour One, a generative AI media creation company founded in 2019. Hour One's technology enables the creation of studio-quality content at scale through a proprietary cloud-based infrastructure that combines generative AI inference with advanced 3D rendering.
The acquisition strengthens Wix's position in AI-powered digital experiences and brings in-house capabilities for creating personalized video and interactive experiences. Hour One's founders and team will join Wix's headquarters, bringing their expertise in generative AI and media infrastructure. This strategic move aims to reduce Wix's dependence on third-party providers, better manage costs, and accelerate innovation in web creation technology.
Wix (WIX) ha annunciato l'acquisizione di Hour One, una società specializzata nella creazione di contenuti mediatici tramite intelligenza artificiale generativa, fondata nel 2019. La tecnologia di Hour One consente la produzione su larga scala di contenuti di qualità da studio grazie a un'infrastruttura proprietaria basata sul cloud che combina l'inferenza AI generativa con avanzate tecniche di rendering 3D.
Questa acquisizione rafforza la posizione di Wix nelle esperienze digitali potenziate dall'IA e integra competenze interne per la creazione di video personalizzati e esperienze interattive. I fondatori e il team di Hour One si uniranno alla sede centrale di Wix, portando la loro esperienza nell'IA generativa e nelle infrastrutture media. Questa mossa strategica punta a ridurre la dipendenza di Wix da fornitori esterni, gestire meglio i costi e accelerare l'innovazione nella tecnologia per la creazione web.
Wix (WIX) ha anunciado la adquisición de Hour One, una empresa dedicada a la creación de medios mediante inteligencia artificial generativa, fundada en 2019. La tecnología de Hour One permite la producción a gran escala de contenido con calidad de estudio a través de una infraestructura propia basada en la nube que combina la inferencia de IA generativa con avanzados procesos de renderizado 3D.
Esta adquisición fortalece la posición de Wix en experiencias digitales impulsadas por IA e incorpora capacidades internas para crear videos personalizados y experiencias interactivas. Los fundadores y el equipo de Hour One se unirán a la sede central de Wix, aportando su experiencia en IA generativa e infraestructura mediática. Esta estrategia busca reducir la dependencia de Wix en proveedores externos, gestionar mejor los costos y acelerar la innovación en tecnología para la creación web.
Wix (WIX)는 2019년에 설립된 생성형 AI 미디어 제작 회사인 Hour One를 인수했다고 발표했습니다. Hour One의 기술은 생성형 AI 추론과 고급 3D 렌더링을 결합한 독자적인 클라우드 기반 인프라를 통해 스튜디오 품질의 콘텐츠를 대규모로 제작할 수 있게 합니다.
이번 인수로 Wix는 AI 기반 디지털 경험 분야에서 입지를 강화하고, 개인화된 비디오 및 인터랙티브 경험을 제작할 수 있는 내부 역량을 확보하게 되었습니다. Hour One의 창립자와 팀은 Wix 본사에 합류하여 생성형 AI 및 미디어 인프라 분야의 전문 지식을 제공할 예정입니다. 이 전략적 조치는 Wix의 외부 공급업체 의존도를 줄이고 비용을 효율적으로 관리하며 웹 제작 기술 혁신을 가속화하는 것을 목표로 합니다.
Wix (WIX) a annoncé l'acquisition de Hour One, une entreprise spécialisée dans la création de médias par intelligence artificielle générative, fondée en 2019. La technologie d'Hour One permet la production à grande échelle de contenus de qualité studio grâce à une infrastructure propriétaire basée sur le cloud, combinant l'inférence IA générative avec un rendu 3D avancé.
Cette acquisition renforce la position de Wix dans les expériences numériques propulsées par l'IA et intègre des capacités internes pour créer des vidéos personnalisées et des expériences interactives. Les fondateurs et l'équipe d'Hour One rejoindront le siège de Wix, apportant leur expertise en IA générative et infrastructures médias. Cette démarche stratégique vise à réduire la dépendance de Wix aux fournisseurs tiers, mieux gérer les coûts et accélérer l'innovation dans la technologie de création web.
Wix (WIX) hat die Übernahme von Hour One bekannt gegeben, einem Unternehmen für generative KI-Medienerstellung, das 2019 gegründet wurde. Die Technologie von Hour One ermöglicht die skalierbare Erstellung von Inhalten in Studioqualität durch eine proprietäre Cloud-Infrastruktur, die generative KI-Inferenz mit fortschrittlicher 3D-Rendering-Technologie kombiniert.
Die Übernahme stärkt Wix' Position im Bereich KI-gestützter digitaler Erlebnisse und bringt interne Kompetenzen für die Erstellung personalisierter Videos und interaktiver Erlebnisse ins Unternehmen. Die Gründer und das Team von Hour One werden sich dem Hauptsitz von Wix anschließen und ihr Fachwissen in generativer KI und Medieninfrastruktur einbringen. Mit diesem strategischen Schritt will Wix die Abhängigkeit von Drittanbietern verringern, Kosten besser kontrollieren und die Innovation in der Webentwicklung beschleunigen.
- Acquisition brings advanced generative AI and 3D rendering technology in-house
- Reduces reliance on third-party providers and associated costs
- Gains experienced team with deep technical expertise in AI
- Strengthens Wix's competitive position in AI-powered digital experiences
- Integration costs and challenges of merging teams and technologies
- Financial terms of acquisition not disclosed
Insights
Wix's acquisition of Hour One strengthens its AI capabilities, integrating advanced content creation technology that could drive competitive advantage and growth.
Wix's acquisition of Hour One represents a strategic expansion into advanced generative AI capabilities, specifically targeting high-quality content creation at scale. The transaction brings in-house Hour One's proprietary cloud infrastructure that combines generative AI with 3D rendering—technology that positions Wix at the forefront of scalable content creation.
The acquisition offers Wix several strategic advantages: First, it reduces dependency on third-party AI providers, giving Wix greater control over its technology stack and potentially lowering long-term costs. Second, it brings in specialized talent with deep expertise in generative AI and media infrastructure—critical assets in the competitive tech landscape where AI engineering talent remains scarce.
From a product perspective, this acquisition aligns with Wix's evolution from a simple website builder to a comprehensive digital experience platform. Hour One's technology enables personalized video and interactive experiences, suggesting Wix plans to integrate more sophisticated content creation tools into its platform. These capabilities could significantly enhance the value proposition for Wix's customers, particularly business users seeking to create engaging digital experiences without specialized skills.
The market for AI-powered content creation is expanding rapidly, with businesses increasingly demanding tools that can produce high-quality, personalized content efficiently. By acquiring Hour One's technology rather than building it internally, Wix accelerates its time-to-market while gaining differentiated technology in a crowded field. This positions Wix to potentially capture greater market share in the growing website-building segment while opening new revenue opportunities in AI-powered content creation.
NEW YORK-- Today Wix.com Ltd. (Nasdaq: WIX), the leading SaaS website builder platform globally1, announced its acquisition of Hour One, a pioneer in generative AI media creation. This acquisition marks yet another milestone in Wix’s transformation into a frontrunner in AI-powered digital experiences, giving the company access to advanced technologies that will continue to shape the future of web and visual design creation.
Founded in 2019, Hour One develops technology that enables the effortless creation of studio-quality content at scale. Its platform supports personalized video and interactive experiences that merge storytelling with real-time engagement. At the core of Hour One’s offering is a proprietary cloud-based infrastructure that integrates generative AI inference with advanced 3D rendering - a technology that puts Wix on the cutting edge of scalable, high-impact content creation.
“We are excited to expand our knowledge and investment in AI by bringing Hour One into the Wix fold,” said Ronny Elkayam, COO at Wix. “This move reinforces Wix’s position as a leader in the new era of generative AI and fuels our vision to make web creation smarter, faster, and more immersive. We see significant opportunities to accelerate innovation and build experiences the industry hasn’t yet imagined. By bringing these capabilities in-house, we can maintain higher quality and control over rapidly evolving front-end technologies, reduce reliance on third-party providers, and better manage costs. Most importantly, we are acquiring a team of exceptional talent with deep technical expertise in generative AI and media infrastructure. Together, we’ll push the boundaries of what creators and businesses can do with Wix.”
“Joining Wix is a natural next step in our journey,” said Oren Aharon, Ph.D., Co-founder and CEO of Hour One. “From day one, we’ve been driven by the vision of making high-quality media creation accessible and scalable through AI. With Wix’s global reach, product innovation, and commitment to empowering creators, we’re excited to amplify our impact and shape the next generation of web and content experiences together.”
Founders Oren Aharon Ph.D., Lior Hakim and Arnon Kahani and their team will join Wix at their headquarters, bringing with them years of experience, innovation, and a shared ambition to redefine what’s possible with technology.
About Wix.com Ltd.
Wix is the leading SaaS website builder platform1 to create, manage and grow a digital presence. Founded in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients.
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Media Relations Contact: PR@wix.com
1 Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of H1 2024.
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