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Wix (NASDAQ: WIX) Board approves $2B, 2-year share and notes repurchase

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Wix.com Ltd. announced that its Board of Directors authorized a 2‑year program for fiscal years 2026–2027 to repurchase the Company’s securities, including ordinary shares and/or convertible notes, in an amount of up to $2 billion.

Repurchases may be made from time to time through open market purchases, privately negotiated transactions or other methods in accordance with U.S. securities laws, including Rule 10b‑18, and may be facilitated by Rule 10b5‑1 plans. The program does not obligate Wix to buy a specific amount and can be suspended or discontinued at any time.

Repurchases may begin after a 30‑day period in which creditors can object under applicable Israeli regulations. Wix expects to fund repurchases with cash on hand, future cash generated from operations, or by raising additional capital, including debt, equity or equity‑linked securities.

Positive

  • Large repurchase authorization: Board approval to repurchase up to $2 billion of ordinary shares and/or convertible notes over FY2026–2027 reflects confidence in cash flow generation and an explicit focus on shareholder value.

Negative

  • None.

Insights

Wix’s Board approved up to $2 billion of security repurchases over FY2026–2027, signaling confidence and a sizable capital return authorization.

The authorization permits repurchases of ordinary shares and/or convertible notes up to $2 billion. This flexibility lets Wix choose between reducing share count, addressing convertible debt, or a mix of both, depending on market conditions and its capital structure priorities.

Execution is discretionary: the program does not require any minimum amount and may be suspended or discontinued. Repurchases may start only after a 30‑day creditor objection period under Israeli regulations, so actual activity will depend on creditor responses, share price levels, and Wix’s cash generation and financing decisions.

Funding is expected from cash on hand, future cash from operations, or raising additional capital, including debt, equity or equity‑linked securities. The balance between internally generated cash and new financing will influence the ultimate economic effect of this capital return during FY2026–2027.


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
______________________
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
Pursuant to Rule 13a-16 or 15d-16 of the
Securities Exchange Act of 1934
For the month of January 2026
Commission File Number: 001-36158
Wix.com Ltd.
(Translation of registrant’s name into English)
5 Yunitsman St.,
Tel Aviv, Israel, 6936025
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒Form 40-F ☐

EXPLANATORY NOTE
On January 28, 2026, Wix.com Ltd. (NASDAQ: WIX) issued a press release titled “Wix Announces Board Authorization of $2 Billion Share Repurchase Program”. A copy of this press release is attached to this Form 6-K as Exhibit 99.1.


SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: January 28, 2026
WIX.COM LTD.
By:    /s/ Naama Kaenan
Name:    Naama Kaenan
Title:    General Counsel





EXHIBIT INDEX
The following exhibit is filed as part of this Form 6-K:
Exhibit
Description
99.1
Press release dated January 28, 2026 titled “Wix Announces Board Authorization of $2 Billion Share Repurchase Program”.


Exhibit 99.1
Wix Announces Board Authorization of $2 Billion Share Repurchase Program

Wix.com Ltd. (NASDAQ: WIX) ("Wix," the "Company," "we" or "our"), today announced that its Board of Directors (the "Board") authorized a 2-year program (FY2026-2027) to repurchase the Company's securities (ordinary shares and/or convertible notes) in an amount up to $2 billion.

This repurchase program demonstrates the Board's continued confidence in the Company's ability to drive strong cash flow generation and ongoing commitment to increasing shareholder value.

Under the Board authorized repurchase program, Company securities may be repurchased from time to time using a variety of methods, which may include open market purchases, privately negotiated transactions or otherwise, all in accordance with U.S. securities laws and regulations, including Rule 10b-18 under the U.S. Securities Exchange Act of 1934, as amended (the "Exchange Act"). The Company may also, from time to time, enter into plans that are compliant with Rule 10b5-1 of the Exchange Act to facilitate repurchases of its securities under this authorization. The repurchase program does not obligate the Company to acquire any particular amount of securities, and the repurchase program may be suspended or discontinued at any time at the Company's discretion. Repurchases under the repurchase program may begin after conclusion of the 30-day period for creditors of the Company to object to the Company's intent to perform the distribution by way of repurchase in accordance with the Israeli Companies Regulations (Relief for Public Companies Whose Securities are Traded on Stock Exchanges Outside of Israel), 5760-2000 and the Israeli Regulations (Approval of Distribution), 5761–2001. The actual timing, number and value of securities repurchased depend on a number of factors, including the market price of the Company's ordinary shares, general market and economic conditions, any objections received by the Company from its creditors, the Company's financial results and liquidity, and other considerations. The Company expects to fund repurchases with cash on hand and future cash generated from its operations or from raising additional capital, including through the issuance of debt, equity or equity-linked securities.

About Wix.com Ltd.
Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more, with industry-leading infrastructure, performance and security. The platform combines advanced AI, flexible design and robust business and commerce solutions to help users build stronger brands, connect with their audiences and scale their businesses online. Wix is shaping the future of how digital experiences are built, with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible to all.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com


Forward-Looking Statements
This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may be identified by words like “anticipate,” “assume,” “believe,” “aim,” “forecast,” “indication,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “subject,” “project,” “outlook,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this document are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of



which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to attract and retain registered users and partners, and generate new premium subscriptions and additional business solutions as we continuously adjust our marketing strategy and customer care; maintenance of our brand and reputation, and generation of revenue from sources other than premium subscriptions; risks associated with international operations and the use of platform in various countries; risks related to the macroeconomic environment and ongoing global conflicts; security risks and payment risks and fluctuations in foreign currency exchange rates; failures of third-party hardware, software and infrastructure on which we rely, or failure to manage the operation of our infrastructure; adverse market conditions, including inflation, interest rates and other adverse developments that may adversely affect our cash balances and investment portfolio; our history of operating losses and inability to achieve sustained profitability; downturns or upturns in sales are not immediately reflected in full in our operating results; our ability to repurchase our ordinary shares and/or 0.00% Convertible Senior Notes due 2025 pursuant to our repurchase program; our ability to raise capital when needed or on acceptable terms; risks related to acquisitions and investments, pricing decisions, pandemics, natural disasters and other catastrophic events; our ability to develop and introduce new products and services, as well as maintain third-party products and are ability to keep up with rapid changes in design and technology; our ability to attract and retain qualified employees and key personnel; our ability to attract a diversified customer base and increased competition; our ability to maintain compatibility of our platform and solutions with changes in third-party applications and changes to technologies used in our solutions; our ability to acquire and service small business users; risks related to security breaches and unauthorized access to data, cyberattacks; our expectation regarding the uncertain future relationship between the United States and other countries with respect to trade policies, taxes, government regulations, and tariffs; our ability to comply with the regulations applicable to our operations, including new governmental regulations regarding the internet, consumer protection, artificial intelligence (“AI”), privacy and data protection laws and regulations, as well as contractual privacy and data protection obligations; risks relating to intellectual property, including infringements, litigation and claims, and our ability to maintain and protect our intellectual property rights and proprietary information; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; risks related to the development and integration of AI, generative AI, agentic AI, machine learning, and similar tools into our offerings, and comply with the regulatory environment impacting AI and AI-related activities; risks related to activities of registered users or content of their websites, and risks related to domain names and industry regulations; risks related to compliance with laws and regulations, including those related to economic sanctions, tariffs, export controls, anti-corruption and anti-money laundering, anti-trust, and consumer protection, and changes in these laws and regulations; risks related to tax, including application of indirect taxes, tax laws, changes in tax laws or changes in provision for income tax and examination of income tax returns; risks related to ordinary shares, activist shareholders, and our status as a foreign private issuer; risks related to our incorporation and location in Israel, including conflicts in the area; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; and our ability to enter into new markets and attracting new customer demographics, including our ability to successfully attract new partners and large enterprise-level users and to grow our activities, including through the adoption of our Wix Studio product, with these customer types as anticipated and other factors discussed under the heading “Risk Factors” in the Company’s annual report on Form 20-F for the year ended December 31, 2024 filed with the Securities and Exchange Commission on March 21, 2025. The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible



for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.

FAQ

What did Wix (WIX) announce in its January 2026 filing?

Wix announced Board authorization of a 2‑year program to repurchase its securities in an amount up to $2 billion. The program covers fiscal years 2026–2027 and can include ordinary shares and/or convertible notes, subject to legal and regulatory requirements.

How large is Wix’s new share and securities repurchase program?

The Board authorized Wix to repurchase up to $2 billion of its securities. This amount can be used over fiscal years 2026–2027 to buy back ordinary shares and/or convertible notes, depending on market conditions and the Company’s capital allocation decisions.

When can Wix begin repurchasing securities under the $2 billion program?

Repurchases may begin after a 30‑day creditor objection period under Israeli regulations. During this period, creditors can object to the planned distribution via repurchase, and activity can proceed if the process complies with those regulatory requirements.

What methods may Wix use to execute its $2 billion repurchase program?

Wix may repurchase securities through open market purchases, privately negotiated transactions or other methods permitted by law. It may also use Rule 10b5‑1 plans, which allow pre‑arranged trades that follow specified parameters under U.S. securities rules.

Is Wix required to buy the full $2 billion of securities it authorized?

No. The repurchase program does not obligate Wix to acquire any particular amount of securities. The Company can suspend or discontinue the program at any time, and the actual volume will depend on various business, market, and regulatory factors.

How does Wix plan to fund the $2 billion securities repurchase program?

Wix expects to fund repurchases with cash on hand, future cash generated from its operations, or by raising additional capital. That additional capital could come through issuing debt, equity, or equity‑linked securities, depending on conditions and financing choices.
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