Introducing Base44’s Super Bowl Teaser: “It’s App to You”
Rhea-AI Summary
Base44 (WIX) unveiled the creative for its first-ever Super Bowl ad, titled “It’s app to you”, showcasing how its AI-powered platform lets users build and launch functioning apps from natural language in minutes. The campaign emphasizes viral, person-to-person sharing and includes a nationwide contest with a $50,000 prize pool.
The effort aims to spotlight user empowerment, encourage organic growth across teams and extend impact beyond the Big Game through the contest and related activations.
Positive
- First-ever Super Bowl ad debut for Base44
- Nationwide contest with a $50,000 total prize pool
- Campaign emphasizes rapid app creation from natural language
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
WIX gained 5.78% while key peers were mixed to negative: DBX -1.28%, DOX -0.82%, GTLB -2.35%, FOUR -2.58%, and KVYO roughly flat at 0.08%. This pricing diverged from the broader Software - Infrastructure group, pointing to company-specific enthusiasm around Base44’s Super Bowl-related campaign.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 22 | Super Bowl campaign | Positive | +6.0% | Announcement of Super Bowl LX TV commercial tied to Wix Harmony launch. |
| Jan 21 | AI product launch | Positive | +4.6% | Launch of Wix Harmony AI website builder with continuous AI assistance. |
| Dec 16 | Payments expansion | Positive | +4.3% | Expansion of Wix Payments across 11 European countries with local methods. |
| Dec 11 | AI commerce partnership | Positive | -2.3% | Integration with Stripe’s Agentic Commerce Suite for multi‑agent selling. |
| Nov 19 | Earnings update | Positive | -19.9% | Q3 2025 beat with raised full‑year bookings, revenue, and FCF guidance. |
Recent WIX news tied to AI products, marketing campaigns, and payments partnerships often saw positive price reactions, while the latest earnings release with raised guidance triggered a sharp selloff, suggesting investors reacted more cautiously to financial updates than to growth and product narratives.
Over the past few months, WIX has highlighted multiple AI and growth initiatives. Launch of Wix Harmony and the announcement it would return to the Super Bowl each drove gains above 4%, similar to today’s move following Base44’s Big Game contest and teaser. Stripe-powered payments expansions in Europe and agentic commerce partnerships supported the platform story, while strong Q3 2025 results with higher guidance and expected $50M Base44 ARR saw the stock drop nearly 20%, underlining a mixed reaction to fundamentals versus marketing and product news.
Market Pulse Summary
This announcement showcased Base44’s Super Bowl-themed “It’s app to you” campaign, emphasizing natural‑language app creation and a nationwide contest with a $50,000 prize pool to spur user engagement. In context, WIX recently reported solid Q3 2025 growth and secured a $2 billion repurchase authorization, while remaining well below its 247.11 52‑week high. Investors may watch how Big Game exposure translates into Base44 usage, ARR progress, and future financial updates.
AI-generated analysis. Not financial advice.
A campaign built around shaping your ideas into apps that work your way
NEW YORK – Base44, the AI-powered platform that lets users build fully functioning apps in minutes, today unveiled the creative behind its Big Game debut, following the announcement that it will air its first-ever Super Bowl ad.
The campaign titled, “It’s app to you,” reflects how Base44 is redefining app creation by removing traditional barriers to building. With nothing more than natural language, anyone can create an app for whatever they need, from personal tools and professional workflows to entirely new ideas – and they can get it live in minutes. The ad brings Base44’s mission to life by showing how the “builder’s high” spreads from person to person: the moment an app goes live and the realization hits, I just made that myself, and it works. The instinctive next step is to share it. That spark passes on, and suddenly, creation becomes contagious.
“More people than ever are discovering what it feels like to launch an app they built themselves,” said Shay Korin, VP Marketing of Base44. “This campaign was inspired by what we saw firsthand, as Base44 spread organically across teams and workplaces. We’re shining a light on that first moment of realization: this is my idea, and it’s live. Once you experience that, you naturally want to share it. And every time someone shares what they built, it creates the next builder and pushes what’s possible even further.”
Extending beyond the Super Bowl broadcast, Base44 is launching a nationwide contest with a
About Base44
Base44 is an AI-powered platform that enables anyone to build fully functioning apps in minutes using natural language. From personal productivity tools and internal workflows to customer portals and enterprise-grade products, Base44 turns ideas into ready-to-use applications with no integrations required. Founded in 2024 by Maor Shlomo, Base44 is driven by a simple mission: remove complexity and unlock creativity at scale. Base44 was acquired by Wix.com Ltd, a leading global platform for creating, managing and growing a complete digital presence, in June 2025.
Media Relations Contact: PR@base44.com
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FAQ
What is Base44’s Super Bowl ad “It’s app to you” about and when was it announced?
How does Base44 (WIX) say its platform works and how fast can apps go live?
What are the details of the nationwide contest tied to the Base44 Super Bowl campaign?
What is the intended marketing impact of Base44’s Big Game ad for WIX investors?
Where can users find more information about the Base44 Super Bowl contest and campaign?
