Introducing Base44’s Super Bowl Teaser: “It’s App to You”
Base44 (WIX) unveiled the creative for its first-ever Super Bowl ad, titled “It’s app to you”, showcasing how its AI-powered platform lets users build and launch functioning apps from natural language in minutes.
Rhea-AI Summary
Base44 (WIX) unveiled the creative for its first-ever Super Bowl ad, titled “It’s app to you”, showcasing how its AI-powered platform lets users build and launch functioning apps from natural language in minutes. The campaign emphasizes viral, person-to-person sharing and includes a nationwide contest with a $50,000 prize pool.
The effort aims to spotlight user empowerment, encourage organic growth across teams and extend impact beyond the Big Game through the contest and related activations.
Positive
- First-ever Super Bowl ad debut for Base44
- Nationwide contest with a $50,000 total prize pool
- Campaign emphasizes rapid app creation from natural language
Negative
- None.
Details
News Market Reaction – WIX
In the Jan 29 session, WIX declined 3.30%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Contest prize pool
- $50,000
- Base44 nationwide app-building contest tied to Super Bowl campaign
- Repurchase authorization
- $2 billion
- Board-approved 2-year program for 2026–2027 securities repurchases
- Q3 2025 revenue
- $505.2M
- Q3 2025, +14% year-over-year
- Q3 2025 bookings
- $514.5M
- Q3 2025, +14% year-over-year
- GAAP net loss
- $0.6M
- Q3 2025 results
- Non-GAAP net income
- $100.2M
- Q3 2025 results
- Free cash flow
- $127.3M
- Q3 2025 free cash flow (reported figure)
- Convertible notes issued
- $1,150,000,000
- 0.00% Convertible Senior Notes due 2030 private offering
Historical Context
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Announcement of Super Bowl LX TV commercial tied to Wix Harmony launch.
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Launch of Wix Harmony AI website builder with continuous AI assistance.
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Expansion of Wix Payments across 11 European countries with local methods.
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Integration with Stripe’s Agentic Commerce Suite for multi‑agent selling.
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Q3 2025 beat with raised full‑year bookings, revenue, and FCF guidance.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
A campaign built around shaping your ideas into apps that work your way
NEW YORK – Base44, the AI-powered platform that lets users build fully functioning apps in minutes, today unveiled the creative behind its Big Game debut, following the announcement that it will air its first-ever Super Bowl ad.
The campaign titled, “It’s app to you,” reflects how Base44 is redefining app creation by removing traditional barriers to building. With nothing more than natural language, anyone can create an app for whatever they need, from personal tools and professional workflows to entirely new ideas – and they can get it live in minutes. The ad brings Base44’s mission to life by showing how the “builder’s high” spreads from person to person: the moment an app goes live and the realization hits, I just made that myself, and it works. The instinctive next step is to share it. That spark passes on, and suddenly, creation becomes contagious.
“More people than ever are discovering what it feels like to launch an app they built themselves,” said Shay Korin, VP Marketing of Base44. “This campaign was inspired by what we saw firsthand, as Base44 spread organically across teams and workplaces. We’re shining a light on that first moment of realization: this is my idea, and it’s live. Once you experience that, you naturally want to share it. And every time someone shares what they built, it creates the next builder and pushes what’s possible even further.”
Extending beyond the Super Bowl broadcast, Base44 is launching a nationwide contest with a
About Base44
Base44 is an AI-powered platform that enables anyone to build fully functioning apps in minutes using natural language. From personal productivity tools and internal workflows to customer portals and enterprise-grade products, Base44 turns ideas into ready-to-use applications with no integrations required. Founded in 2024 by Maor Shlomo, Base44 is driven by a simple mission: remove complexity and unlock creativity at scale. Base44 was acquired by Wix.com Ltd, a leading global platform for creating, managing and growing a complete digital presence, in June 2025.
Media Relations Contact: PR@base44.com
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