Wix Partners with Stripe to Bring Agentic Commerce Suite to Eligible Wix Merchants in the Agentic Commerce Era

Rhea-AI Summary

Wix (NASDAQ: WIX) announced an integration with Stripe’s Agentic Commerce Suite to let eligible Wix merchants sell across multiple AI agents via a single, low-code setup.

The integration aims to simplify fragmented AI-agent onboarding by enabling merchants to reach customers where they discover and shop, with expected benefits including broader distribution, improved conversion, and easier implementation. The rollout to eligible merchants will be gradual.

Market Reality Check

$105.15 Last Close

Volume Volume 1,024,044 vs 20-day average 1,908,536 ahead of this announcement. low

Technical Shares at 105.15, trading below 200-day MA of 150.99 before the news.

Peers on Argus

Pre-news, WIX was down 0.51% while peers were mixed: DBX -6.66%, KVYO -0.74%, DOX +1.5%, GTLB +2.9%, FOUR +2.87%, suggesting a stock-specific setup.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 19	Q3 2025 earnings	Positive	-19.9%	Strong Q3 growth, higher guidance, significant free cash flow and buybacks.
Nov 18	Conference appearance	Neutral	+2.2%	UBS technology and AI conference fireside chat announcement and webcast details.
Oct 29	PayPal partnership	Positive	-3.4%	Strategic PayPal collaboration for AI-powered product discovery and checkout.
Oct 29	Earnings date notice	Neutral	-3.4%	Announcement of Q3 2025 earnings release date and conference call details.
Sep 08	Convertible notes deal	Neutral	+9.1%	Upsized <b>$1.0B</b> 0.00% convertible notes due 2030 plus capped call structure.

Pattern Detected

Positive earnings and partnership updates have sometimes seen negative next-day moves, indicating occasional sell-the-news behavior.

Recent Company History

Over the last six months, Wix reported strong Q3 2025 growth and raised full-year guidance but saw a -19.87% reaction, contrasting with positive fundamentals. It has been active in AI and agentic commerce, including a PayPal partnership and now Stripe, plus capital raising via $1.0 billion zero-coupon convertible notes due 2030. Earlier, multiple partnerships in analytics and global trade expanded its ecosystem. Today’s Stripe integration continues the strategy of using partnerships to broaden merchant reach and AI-driven commerce capabilities.

Market Pulse Summary

This announcement extends Wix’s strategy of using partnerships to expand AI-driven and agentic commerce capabilities. Integrating Stripe’s Agentic Commerce Suite lets eligible merchants sell through multiple AI agents via a single, low-code setup, complementing the earlier PayPal agentic commerce collaboration. In context of strong Q3 2025 growth and prior ecosystem partnerships, key factors to watch include merchant adoption, incremental transaction volumes, and how effectively these AI channels broaden customer reach over time.

Key Terms

ai agents technical

"sell seamlessly across multiple AI agents, helping them reach customers"

AI agents are computer programs designed to perform tasks or make decisions automatically, often by learning from data and adapting to new information. They act like virtual assistants or robots that can handle complex activities without human intervention, which can help businesses and individuals save time and improve efficiency. For investors, AI agents matter because they can enhance decision-making and automate processes that influence markets and financial outcomes.

low-code technical

"with a single, low-code setup"

Low-code is a way to build software using visual drag-and-drop tools and prebuilt components so people can create applications with little or no hand-coding. For investors, it matters because it can speed product launches, cut development costs and let businesses respond faster to change—like assembling a house from prefabricated rooms rather than laying every brick—while also raising considerations about security, scalability and vendor dependence that affect long-term value.

AI-generated analysis. Not financial advice.

Wix merchants will be among the first to have a simple and seamless experience to leverage the potential of agentic commerce via Stripe’s Agentic Commerce Suite

NEW YORK -- Today Wix.com Ltd. (NASDAQ: WIX), a leading global platform for creating, managing, and growing a complete digital presence, announced its integration with Stripe’s new Agentic Commerce Suite, making it even easier for Wix merchants to tap into the growing world of agentic commerce. Through this integration, businesses on Wix will be able to sell seamlessly across multiple AI agents, helping them reach customers wherever they’re discovering and shopping.

Wix merchants are increasingly exploring new ways to reach customers as AI-driven shopping accelerates but the landscape is fragmented, with each AI agent requiring different integrations and onboarding flows. To help simplify this process, Wix is integrating Stripe’s newly released Agentic Commerce Suite, making it easy for Wix businesses to sell across many AI agents with a single, low-code setup.

“At Wix, we’re committed to always advancing our offerings to give merchants what they need. This is especially important now as AI is reshaping how customers discover and buy products,” said Amit Sagiv and Volodymyr Tsukur, co-heads of Wix Payments at Wix. “ Our integration with Stripe’s Agentic Storefront gives Wix users a simple, powerful way to participate in this shift to reach customers across multiple AI agents, improve conversion, and future-proof their businesses.”

The integration will be available to eligible Wix merchants on a gradual basis. 

To learn more about Agentic Commerce Suite, see the blog here.

About Wix.com Ltd.

Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more, with industry-leading infrastructure, performance and security. The platform combines advanced AI, flexible design and robust business and commerce solutions to help users build stronger brands, connect with their audiences and scale their businesses online. Wix is shaping the future of how digital experiences are built, with its  intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible to all.

For more about Wix, please visit our Press Room
Media Relations Contact:  PR@wix.com 

FAQ

What did Wix announce on December 11, 2025 about Agentic Commerce and WIX?

Wix announced an integration with Stripe’s Agentic Commerce Suite to let eligible Wix merchants sell across multiple AI agents using a single, low-code setup.

How will the Stripe Agentic Commerce integration affect Wix merchants (WIX) operationally?

Merchants can use a single, low-code setup to connect and sell across multiple AI agents, reducing separate integrations and onboarding flows.

When will eligible Wix merchants get access to the Agentic Commerce Suite via WIX?

Access will be rolled out on a gradual basis to eligible Wix merchants; specific timing depends on merchant eligibility.

Does the Wix and Stripe integration change Wix Payments or payment processing for WIX merchants?

The announcement describes an integration with Stripe’s Agentic Storefront to enable sales across AI agents; it does not disclose changes to core Wix Payments pricing or processing.

What are the expected merchant benefits from Wix’s Stripe Agentic Commerce integration (WIX)?

The integration is positioned to help merchants reach more customers across AI agents, improve conversion, and simplify multi-agent onboarding.

Where can Wix merchants learn more about the Agentic Commerce Suite for WIX?

Merchants are directed to the company blog for details on the Agentic Commerce Suite and the integration rollout.