Wix.com chief people officer buys and sells 479 shares

Shelly B. Meyer bought 479 shares at $59.89 on Aug. 31 and sold 479 at $95.00 on Sept. 1; no Rule 10b5-1 plan was reported.

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) reports that Chief People Officer Shelly B. Meyer both bought and sold ordinary shares in late August and early September 2026. On August 31, 2026, she purchased 479 ordinary shares at $59.89 per share, acquired under the company’s Amended and Restated 2013 Employee Share Purchase Plan. On September 1, 2026, she sold 479 ordinary shares at $95.00 per share in an open market or private transaction. No Rule 10b5-1 trading plan is reported for these transactions.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Meyer Shelly B

Role Chief People Officer

Bought 479 shs ($29K)

Sold 479 shs ($46K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1	479	$95.00	$46K
Purchase	Ordinary Shares F1	479	$59.89	$29K

Holdings After Transaction: Ordinary Shares — 183,010 shares (Direct)

Footnotes (1)

1. F1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Key Figures

Shares purchased: 479 ordinary shares Purchase price per share: $59.89 per share Shares sold: 479 ordinary shares +2 more

5 metrics

Shares purchased 479 ordinary shares Purchased on August 31, 2026 under the ESPP

Purchase price per share $59.89 per share Ordinary shares acquired on August 31, 2026

Shares sold 479 ordinary shares Sold on September 1, 2026

Sale price per share $95.00 per share Ordinary shares sold on September 1, 2026

Net shares from reported trades 0 shares 479 shares bought and 479 shares sold in this Form 4

Key Terms

Employee Share Purchase Plan, Ordinary Shares, open market or private transaction

3 terms

Employee Share Purchase Plan financial

"Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan"

A program that lets employees buy their employer’s stock, often through regular payroll deductions and sometimes at a discounted price or with matching contributions; think of it as a company-run savings plan that converts part of pay into ownership. It matters to investors because it can increase insider ownership and employee motivation, potentially affecting company performance, and can slightly change share supply when new stock is issued or sold.

Ordinary Shares financial

"Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transactions did WIX insider Shelly B. Meyer report on this Form 4?

Shelly B. Meyer reported a purchase of 479 ordinary shares of Wix.com Ltd. on August 31, 2026, and a sale of 479 ordinary shares on September 1, 2026, both as direct holdings.

At what prices did Shelly B. Meyer trade WIX shares?

She purchased 479 shares at $59.89 per share on August 31, 2026, and sold 479 shares at $95.00 per share on September 1, 2026, according to the Form 4.

Were Shelly B. Meyer’s WIX share purchases made under an employee plan?

Yes. The Form 4 states the 479 ordinary shares purchased on August 31, 2026, were acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP).

Does the Form 4 indicate a Rule 10b5-1 trading plan for WIX insider trades?

No. The filing’s Rule 10b5-1 checkbox is not marked as an affirmative plan, and there is no footnote stating that these trades were made pursuant to a Rule 10b5-1 trading plan.

Is the net share position from Shelly B. Meyer’s recent WIX trades increasing or decreasing?

Across the reported transactions, the shares bought and sold are both 479, so the Form 4 reflects a net zero change in reported non-derivative share count from these specific trades.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/02/2026 - 10:30 AM EDT Accepted by SEC EDGAR 09/02/2026 - 10:29 AM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Meyer Shelly B

(Last) (First) (Middle)

5 YUNITSMAN

(Street)

TEL AVIV

(City) (State) (Zip)

ISRAEL

(Country)

2. Issuer Name and Ticker or Trading Symbol
Wix.com Ltd. [ WIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/31/2026		P		479(1)	A	$59.89	183,489	D
Ordinary Shares	09/01/2026		S		479(1)	D	$95	183,010	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Remarks:

	/s/ Yoni Picard, Attorney-in-fact	09/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)