Wix.com CMO trades 490 shares at $59.89–$95

On Sept. 1, 2026, he sold 490 Wix ordinary shares at $95 each, with no Rule 10b5-1 trading plan reported for the trades.

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) reported trades by its Chief Marketing Officer, Shai Omer. On August 31, 2026, Omer acquired 490 ordinary shares at $59.89 per share under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan. On September 1, 2026, he sold 490 ordinary shares in an open-market or private transaction at $95.00 per share. Both transactions reflect direct ownership, and no Rule 10b5-1 trading plan is reported for these trades.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Shai Omer

Role CMO

Bought 490 shs ($29K)

Sold 490 shs ($47K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1	490	$95.00	$47K
Purchase	Ordinary Shares F1	490	$59.89	$29K

Holdings After Transaction: Ordinary Shares — 515,389 shares (Direct)

Footnotes (1)

1. F1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Key Figures

Shares purchased: 490 ordinary shares Purchase price per share: $59.89 per share Shares sold: 490 ordinary shares +2 more

5 metrics

Shares purchased 490 ordinary shares Acquired on August 31, 2026 under the employee share purchase plan

Purchase price per share $59.89 per share Acquisition of 490 ordinary shares on August 31, 2026

Shares sold 490 ordinary shares Sale reported on September 1, 2026 in an open-market or private transaction

Sale price per share $95.00 per share Disposition of 490 ordinary shares on September 1, 2026

Net shares across reported trades 0 shares 490 shares bought and 490 shares sold across August 31 and September 1, 2026

Key Terms

Employee Share Purchase Plan

1 terms

Employee Share Purchase Plan financial

"ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan"

A program that lets employees buy their employer’s stock, often through regular payroll deductions and sometimes at a discounted price or with matching contributions; think of it as a company-run savings plan that converts part of pay into ownership. It matters to investors because it can increase insider ownership and employee motivation, potentially affecting company performance, and can slightly change share supply when new stock is issued or sold.

FAQ

What insider transactions did WIX report for Shai Omer?

Wix.com Ltd. reported that Chief Marketing Officer Shai Omer bought 490 ordinary shares on August 31, 2026, at $59.89 per share under the employee share purchase plan, then sold 490 ordinary shares on September 1, 2026, at $95.00 per share in an open-market or private trade.

Did the WIX CMO’s recent trades result in a net change in shares held?

The reported transactions show 490 shares purchased and 490 shares sold, for a net of 0 shares across the two days. The filing does not state total holdings after these trades.

At what prices did Shai Omer trade WIX shares?

According to the report, Shai Omer purchased WIX ordinary shares at $59.89 per share on August 31, 2026, and sold ordinary shares at $95.00 per share on September 1, 2026.

Were Shai Omer’s WIX trades made under a Rule 10b5-1 plan?

No. The report indicates that no Rule 10b5-1 trading plan is associated with these transactions, meaning the trades are not identified as being executed under a pre-arranged trading plan.

What WIX equity plan was involved in the CMO’s share purchase?

The purchase of 490 ordinary shares on August 31, 2026, was made under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP), as stated in the report’s footnote.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 09/02/2026 - 10:27 AM Accepted by SEC EDGAR 09/02/2026 - 10:26 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shai Omer

(Last) (First) (Middle)

5 YUNITSMAN

(Street)

TEL AVIV

(City) (State) (Zip)

ISRAEL

(Country)

2. Issuer Name and Ticker or Trading Symbol
Wix.com Ltd. [ WIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CMO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/31/2026		P		490(1)	A	$59.89	515,879	D
Ordinary Shares	09/01/2026		S		490(1)	D	$95	515,389	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Remarks:

	/s/ Yoni Picard, Attorney-in-fact	09/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)