Wix Partners with PayPal Becoming Strategic Partner for PayPal’s New Agentic Commerce Solution
Wix (NASDAQ: WIX) announced a strategic collaboration with PayPal to enable AI-powered product discovery and checkout for Wix merchants via PayPal’s new agentic commerce services.
Key points: Wix merchants can sync product data and inventory to PayPal with no additional technical lift, become discoverable on AI LLMs including Perplexity (expected before end of 2025), and accept payments through PayPal’s agentic commerce solution (anticipated early 2026). The integration aims to surface products across multiple AI shopping experiences and preserve merchant-of-record status and brand communications.
Wix (NASDAQ: WIX) ha annunciato una collaborazione strategica con PayPal per abilitare la scoperta di prodotti alimentata dall'IA e il checkout per i merchant Wix tramite i nuovi servizi di commercio agentico di PayPal.
Punti chiave: i merchant Wix possono sincronizzare dati di prodotto e inventario con PayPal senza alcun onere tecnico aggiuntivo, diventare discoverable su AI LLM tra cui Perplexity (previsto entro la fine del 2025), e accettare pagamenti tramite la soluzione di commercio agentico di PayPal (previsto inizio del 2026). L'integrazione mira a mostrare i prodotti attraverso molteplici esperienze di shopping AI e a mantenere lo status di merchant-of-record e le comunicazioni del brand.
Wix (NASDAQ: WIX) anunció una colaboración estratégica con PayPal para habilitar el descubrimiento de productos impulsado por IA y el checkout para los mercaderes de Wix a través de los nuevos servicios de comercio agentivo de PayPal.
Puntos clave: los comerciantes de Wix pueden sincronizar datos de productos e inventario con PayPal sin necesidad de una mayor carga técnica, volverse descubrábiles en LLM de IA incluyendo Perplexity (se espera antes de finales de 2025), y aceptar pagos a través de la solución de comercio agentivo de PayPal (se prevé a principios de 2026). La integración busca mostrar productos en múltiples experiencias de compra de IA y conservar el estatus de comerciante de registro y las comunicaciones de la marca.
Wix (나스닥: WIX)가 PayPal과 전략적 협력을 발표하여 Wix 상인용으로 PayPal의 새로운 에이전시 상거래 서비스로 AI 기반 제품 발견 및 체크아웃을 가능하게 합니다.
핵심 포인트: Wix 상인은 추가 기술 작업 없이 PayPal에 제품 데이터와 재고를 동기화할 수 있으며 Perplexity를 포함한 AI 대형언어모델에서 발견 가능해지게 되며(예상 2025년 말 이전), PayPal의 에이전시 상거래 솔루션을 통해 결제를 수락할 수 있습니다(예상 2026년 초). 통합은 여러 AI 쇼핑 경험에서 제품을 표면화하고 상인-등록 상태 및 브랜드 커뮤니케이션을 유지하는 것을 목표로 합니다.
Wix (NASDAQ : WIX) a annoncé une collaboration stratégique avec PayPal pour permettre la découverte de produits alimentée par l’IA et le passage en caisse pour les marchands Wix via les nouveaux services de commerce agentique de PayPal.
Points clés : les marchands Wix peuvent synchroniser les données produits et l’inventaire avec PayPal sans effort technique supplémentaire, être rendus visibles sur des LLM IA, y compris Perplexity (prévu avant la fin 2025), et accepter les paiements via la solution de commerce agentique de PayPal (prévu début 2026). L’intégration vise à faire émerger les produits dans de multiples expériences d’achat IA et à préserver le statut de commerçant d’enregistrement et les communications de la marque.
Wix (NASDAQ: WIX) kündigte eine strategische Zusammenarbeit mit PayPal an, um AI-gestützte Produktsuche und Checkout für Wix-Händler über PayPals neue agentische Handelsdienste zu ermöglichen.
Kernaussagen: Wix-Händler können Produktdaten und Lagerbestände mit PayPal ohne zusätzlichen technischen Aufwand synchronisieren, werden auf AI-LLMs wie Perplexity auffindbar (voraussichtlich bis Ende 2025), und können Zahlungen über PayPals agentische Handelslösung akzeptieren (voraussichtlich Anfang 2026). Die Integration zielt darauf ab, Produkte über mehrere KI-Shopping-Erlebnisse hinweg sichtbar zu machen und den Merchant-of-Record-Status sowie Markenkommunikation zu bewahren.
Wix (بورصة ناسداك: WIX) أعلنت عن تعاون استراتيجي مع PayPal لتمكين اكتشاف المنتجات المدعوم بالذكاء الاصطناعي وعمليات الدفع للمسوقين من Wix عبر خدمات التجارة الوكيلية الجديدة من PayPal.
النقاط الأساسية: يمكن لتجار Wix مزامنة بيانات المنتج وجرد المخزون مع PayPal دون أي جهد تقني إضافي، وأن يصبحوا قابلين للاكتشاف على أنظمة لغوية كبيرة بالذكاء الاصطناعي بما في ذلك Perplexity (متوقع قبل نهاية 2025)، وقبول المدفوعات من خلال حل التجارة الوكيلية من PayPal (متوقع في بداية 2026). تهدف التكامل إلى إظهار المنتجات عبر تجارب شراء ذكية متعددة والحفاظ على وضع “التاجر المسجل” وعمليات اتصال العلامة التجارية.
Wix（纳斯达克股票代码：WIX）宣布与 PayPal 的战略合作，为 Wix 商家通过 PayPal 的全新代理式商务服务实现 AI 驱动的产品发现和结账。
要点：Wix 商家可以与 PayPal 同步产品数据和库存，无需额外技术投入，在包括 Perplexity 在内的 AI 大模型上变得可发现（预计 在 2025 年底前），并通过 PayPal 的代理式商务解决方案完成支付（预计 2026 年初）。此集成旨在在多种 AI 购物体验中呈现产品，并保留商家记账身份和品牌传达。
- Wix product catalogs discoverable on Perplexity before end of 2025
- Store sync requires no additional technical lift for merchants
- Single PayPal integration surfaces products across multiple AI channels
- Merchants retain merchant-of-record status and brand visibility
- PayPal shopping agent currently in testing in select markets
- Agentic payments solution anticipated in early 2026 (future rollout timeline)
Insights
Strategic PayPal tie-up expands Wix merchants' reach into AI-driven shopping and simplifies payments integration.
Wix will enable merchants to sync catalogs and inventory into PayPal’s agentic commerce pipeline, making products discoverable on AI surfaces like Perplexity and PayPal’s shopping agent. The integration moves product discovery and checkout onto AI LLM channels while keeping the merchant as the merchant of record and preserving brand touchpoints.
The business mechanism is straightforward: a single PayPal integration publishes catalog data to multiple AI sales surfaces and routes payments through PayPal’s agentic payments stack, which bundles identity, risk, and buyer protection. This reduces technical lift for merchants and centralizes payment and protection services.
Key dependencies and risks include the timing of channel rollouts and PayPal’s agentic payments launch expected in
Wix merchants will be among the first to enable AI-powered product discovery and checkout on leading AI shopping surfaces via PayPal’s agentic commerce services
NEW YORK – Wix.com Ltd. (NASDAQ: WIX), a leading global platform for creating, managing, and growing a complete digital presence, today announced a strategic collaboration with PayPal Inc. to enable AI-powered product discovery and commerce for Wix merchants. Through PayPal’s new agentic commerce services, Wix merchants will be able to make their catalogs discoverable on leading AI LLMs, including Perplexity, and accept payments directly through PayPal’s agentic commerce solution.
PayPal’s agentic commerce services combine payments, identity, risk, and buyer protection to help merchants participate in the next wave of AI-driven shopping. As part of this collaboration, Wix merchants will be able to sync their product data, inventory to AI discovery and checkout experiences to PayPal, with no additional technical lift required.
Key benefits for Wix merchants:
- Faster time to value: With store sync, Wix product catalogs will be able to become discoverable and purchasable across supported AI channels through a streamlined integration with PayPal.
- More discovery, higher intent: Wix merchants will be able to reach shoppers on AI channels and agents, benefiting from intent-driven purchasing journeys beyond traditional search and browsing.
- Keep customer relationships: Wix merchants will remain the merchant of record and retain brand visibility and customer communications for agent-initiated transactions.
- One-to-many reach: A single PayPal integration will enable surface products across multiple AI shopping experiences, including PayPal’s shopping agent in the PayPal app (currently in testing in select markets) and Perplexity (anticipated before the end of 2025), with additional channels to come.
“We’re proud to be among the first eCommerce platforms working with PayPal to help merchants seamlessly participate in AI-driven discovery and checkout experiences,” said Nir Zohar, President at Wix. “AI is transforming how people shop, and our collaboration with PayPal will put Wix merchants at the forefront of that shift. With agentic discovery and checkout, merchants can expand their reach to new, high-intent channels and convert with PayPal’s trusted protections—without added technical complexity or sacrificing brand ownership”
Store sync will open for enrollment soon at PayPal.ai, with Wix merchant discoverability on Perplexity expected before the end of 2025. PayPal’s agentic payments solution is anticipated to launch in early 2026, enabling Wix merchants to accept payments on AI surfaces with built-in fraud detection, buyer protection.
About Wix.com Ltd.
Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more, with industry-leading infrastructure, performance and security. The platform combines advanced AI, flexible design and robust business and commerce solutions to help users build stronger brands, connect with their audiences and scale their businesses online. Wix is shaping the future of how digital experiences are built, with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible to all.
For more about Wix, please visit our Press Room
Media Relations: pr@wix.com
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