Wix Announces Board Authorization of $2 Billion Share Repurchase Program

Rhea-AI Summary

Wix (NASDAQ: WIX) announced a $2 billion share repurchase program authorized by its Board for a two-year period (FY2026–2027). Repurchases may include ordinary shares and convertible notes, use open-market or negotiated transactions, and may be funded with cash on hand, operating cash flow, or raising capital.

Repurchases may begin after a 30-day creditor objection period under applicable Israeli regulations and may be suspended or discontinued at the company's discretion.

Positive

• $2.0B Board-authorized repurchase program (FY2026–2027)
• Repurchases may include ordinary shares and convertible notes
• Flexible funding: cash on hand, operations, or debt/equity issuance

Negative

• Repurchases may be suspended or discontinued at company discretion
• Repurchases subject to a 30-day creditor objection period under Israeli rules
• Funding via new debt or equity could increase leverage or dilute shareholders

Key Figures

Share repurchase capacity: $2 billion Program duration: 2 years (FY2026–2027) Creditor objection window: 30 days +1 more

4 metrics

Share repurchase capacity $2 billion Maximum aggregate repurchases of shares and/or convertible notes under new program

Program duration 2 years (FY2026–2027) Board-authorized timeframe for executing the repurchase program

Creditor objection window 30 days Period for creditors to object before repurchases can commence

Convertible notes referenced 0.00% Convertible Senior Notes due 2025 Existing notes that may be repurchased under the program

Market Reality Check

Price: $87.96 Vol: Volume 1,259,404 is below...

normal vol

$87.96 Last Close

Volume Volume 1,259,404 is below the 20-day average of 1,606,867 (relative volume 0.78) ahead of the buyback news. normal

Technical Shares traded below the 200-day MA of 138.98, with price at 87.96 before the authorization.

Peers on Argus

Before the buyback announcement, WIX was down 1.97% while key software peers als...

Before the buyback announcement, WIX was down 1.97% while key software peers also traded lower: DBX -0.49%, KVYO -3.12%, DOX -1.12%, GTLB -1.71%, FOUR -3.55%. No peers appeared in momentum scanners, suggesting a company-specific catalyst rather than a coordinated sector move.

Previous Buybacks Reports

5 past events · Latest: Aug 11 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Aug 11	Buyback increase	Positive	-6.0%	Expanded repurchase capacity by $200M, lifting total program to $500M.
Feb 27	New buyback plan	Positive	+1.4%	Board authorized $200M repurchase covering shares and convertible notes.
Jan 22	Buyback completion	Positive	-1.3%	Completed $200M program, retiring 868,026 shares (~1.5% of float).
Jul 10	New buyback plan	Positive	+4.0%	Approved $200M repurchase, citing confidence and shareholder value focus.
May 28	Buyback completion	Positive	-2.9%	Completed $225M buyback, retiring 1,676,623 shares (~3% of shares).

Pattern Detected

Buyback-related announcements have produced mixed share reactions, with more divergences than alignments to the generally positive capital-return signal.

Recent Company History

Wix has repeatedly used share repurchases as a capital return tool. Since 2024, it completed programs of $225M and $200M, and in 2025 it both authorized and expanded additional $200M programs, taking capacity to $500M. Price reactions around these buyback announcements ranged from modest gains to notable declines, underscoring that market responses to Wix’s repurchase decisions have not been consistently positive.

Historical Comparison

buybacks

+3.1 %

Average Historical Move

Historical Analysis

Over the last five buyback-related announcements, WIX moved an average of 3.14%. Today’s much larger $2B authorization follows a history of mixed but generally moderate reactions to repurchase news.

Typical Pattern

Wix’s capital return has evolved from completing $200–225M programs and authorizing incremental $200M increases to now approving a substantially larger repurchase capacity, indicating sustained reliance on buybacks within its capital allocation framework.

Market Pulse Summary

This announcement outlines a sizeable $2B, two-year (FY2026–2027) repurchase program covering ordina...

Analysis

This announcement outlines a sizeable $2B, two-year (FY2026–2027) repurchase program covering ordinary shares and convertible notes, funded by cash and potential new capital raises. Historically, Wix’s buyback news has produced mixed stock reactions despite similar shareholder-value messaging. Investors may focus on how aggressively the company utilizes this authorization, its impact on leverage and liquidity, and whether cash generation and growth trends support sustained repurchase activity.

Key Terms

convertible notes, rule 10b-18, rule 10b5-1, form 20-f

4 terms

convertible notes financial

"to repurchase the Company's securities (ordinary shares and/or convertible notes)"

Convertible notes are a type of short-term loan that a company receives from investors, which can later be turned into company shares instead of being paid back in cash. They matter to investors because they offer a way to support a company early on while giving the potential to own a stake in its success if the company grows and later raises more funding.

rule 10b-18 regulatory

"including Rule 10b-18 under the U.S. Securities Exchange Act of 1934"

Rule 10b-18 is a regulation that sets strict rules for how a company's executives and employees can buy back their own company's stock from the market. It helps ensure that these buybacks happen in a fair and transparent way, reducing the chance of market manipulation. This is important for investors because it offers protection against unfair practices and promotes confidence in the integrity of the stock market.

rule 10b5-1 regulatory

"enter into plans that are compliant with Rule 10b5-1 of the Exchange Act"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

form 20-f regulatory

"under the heading “Risk Factors” in the Company’s annual report on Form 20-F for the year ended December 31, 2024"

Form 20-F is the standardized annual disclosure that non-U.S. companies must file with the U.S. securities regulator when their shares are traded in the U.S.; it contains audited financial statements, a plain-language description of the business, management discussion, governance details and key risk factors. It matters to investors because it provides a consistent, comparable company “report card” and rulebook, helping buyers assess financial health, governance and risks before investing.

AI-generated analysis. Not financial advice.

Wix.com Ltd. (NASDAQ: WIX) ("Wix," the "Company," "we" or "our"), today announced that its Board of Directors (the "Board") authorized a 2-year program (FY2026-2027) to repurchase the Company's securities (ordinary shares and/or convertible notes) in an amount up to $2 billion.

This repurchase program demonstrates the Board's continued confidence in the Company's ability to drive strong cash flow generation and ongoing commitment to increasing shareholder value.

Under the Board authorized repurchase program, Company securities may be repurchased from time to time using a variety of methods, which may include open market purchases, privately negotiated transactions or otherwise, all in accordance with U.S. securities laws and regulations, including Rule 10b-18 under the U.S. Securities Exchange Act of 1934, as amended (the "Exchange Act"). The Company may also, from time to time, enter into plans that are compliant with Rule 10b5-1 of the Exchange Act to facilitate repurchases of its securities under this authorization. The repurchase program does not obligate the Company to acquire any particular amount of securities, and the repurchase program may be suspended or discontinued at any time at the Company's discretion. Repurchases under the repurchase program may begin after conclusion of the 30-day period for creditors of the Company to object to the Company's intent to perform the distribution by way of repurchase in accordance with the Israeli Companies Regulations (Relief for Public Companies Whose Securities are Traded on Stock Exchanges Outside of Israel), 5760-2000 and the Israeli Regulations (Approval of Distribution), 5761–2001. The actual timing, number and value of securities repurchased depend on a number of factors, including the market price of the Company's ordinary shares, general market and economic conditions, any objections received by the Company from its creditors, the Company's financial results and liquidity, and other considerations. The Company expects to fund repurchases with cash on hand and future cash generated from its operations or from raising additional capital, including through the issuance of debt, equity or equity-linked securities.

About Wix.com Ltd.

Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more, with industry-leading infrastructure, performance and security. The platform combines advanced AI, flexible design and robust business and commerce solutions to help users build stronger brands, connect with their audiences and scale their businesses online. Wix is shaping the future of how digital experiences are built, with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible.

For more about Wix, please visit our Press Room

Media Relations Contact: PR@wix.com

Forward-Looking Statements

This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may be identified by words like “anticipate,” “assume,” “believe,” “aim,” “forecast,” “indication,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “subject,” “project,” “outlook,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this document are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to attract and retain registered users and partners, and generate new premium subscriptions and additional business solutions as we continuously adjust our marketing strategy and customer care; maintenance of our brand and reputation, and generation of revenue from sources other than premium subscriptions; risks associated with international operations and the use of platform in various countries; risks related to the macroeconomic environment and ongoing global conflicts; security risks and payment risks and fluctuations in foreign currency exchange rates; failures of third-party hardware, software and infrastructure on which we rely, or failure to manage the operation of our infrastructure; adverse market conditions, including inflation, interest rates and other adverse developments that may adversely affect our cash balances and investment portfolio; our history of operating losses and inability to achieve sustained profitability; downturns or upturns in sales are not immediately reflected in full in our operating results; our ability to repurchase our ordinary shares and/or 0.00% Convertible Senior Notes due 2025 pursuant to our repurchase program; our ability to raise capital when needed or on acceptable terms; risks related to acquisitions and investments, pricing decisions, pandemics, natural disasters and other catastrophic events; our ability to develop and introduce new products and services, as well as maintain third-party products and are ability to keep up with rapid changes in design and technology; our ability to attract and retain qualified employees and key personnel; our ability to attract a diversified customer base and increased competition; our ability to maintain compatibility of our platform and solutions with changes in third-party applications and changes to technologies used in our solutions; our ability to acquire and service small business users; risks related to security breaches and unauthorized access to data, cyberattacks; our expectation regarding the uncertain future relationship between the United States and other countries with respect to trade policies, taxes, government regulations, and tariffs; our ability to comply with the regulations applicable to our operations, including new governmental regulations regarding the internet, consumer protection, artificial intelligence (“AI”), privacy and data protection laws and regulations, as well as contractual privacy and data protection obligations; risks relating to intellectual property, including infringements, litigation and claims, and our ability to maintain and protect our intellectual property rights and proprietary information; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; risks related to the development and integration of AI, generative AI, agentic AI, machine learning, and similar tools into our offerings, and comply with the regulatory environment impacting AI and AI-related activities; risks related to activities of registered users or content of their websites, and risks related to domain names and industry regulations; risks related to compliance with laws and regulations, including those related to economic sanctions, tariffs, export controls, anti-corruption and anti-money laundering, anti-trust, and consumer protection, and changes in these laws and regulations; risks related to tax, including application of indirect taxes, tax laws, changes in tax laws or changes in provision for income tax and examination of income tax returns; risks related to ordinary shares, activist shareholders, and our status as a foreign private issuer; risks related to our incorporation and location in Israel, including conflicts in the area; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; and our ability to enter into new markets and attracting new customer demographics, including our ability to successfully attract new partners and large enterprise-level users and to grow our activities, including through the adoption of our Wix Studio product, with these customer types as anticipated and other factors discussed under the heading “Risk Factors” in the Company’s annual report on Form 20-F for the year ended December 31, 2024 filed with the Securities and Exchange Commission on March 21, 2025. The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.

FAQ

What did Wix (WIX) authorize in its January 28, 2026 repurchase program?

Wix authorized a $2 billion repurchase program spanning FY2026–2027. According to the company, repurchases may include ordinary shares and convertible notes and use open-market or negotiated transactions.

When can Wix (WIX) begin repurchases under the $2 billion program?

Repurchases may begin after a 30-day creditor objection period required by Israeli regulations. According to the company, the program may also be suspended or discontinued at its discretion.

How will Wix (WIX) fund the $2 billion share repurchase program?

Wix expects to fund repurchases with cash on hand, future operating cash flow, or by raising capital. According to the company, funding could include issuing debt, equity, or equity-linked securities.

Will Wix (WIX) use Rule 10b5-1 or Rule 10b-18 for repurchases?

Wix may use plans compliant with Rule 10b5-1 and repurchase methods compliant with Rule 10b-18. According to the company, these mechanisms may facilitate orderly repurchases under U.S. securities laws.

Does the $2 billion repurchase program obligate Wix (WIX) to buy a set amount of shares?

No, the authorization does not obligate Wix to acquire any minimum amount of securities. According to the company, actual timing, number, and value of repurchases depend on market and business factors.