Inuvo Reports Unaudited Preliminary Fourth Quarter 2025 Revenue Results
Rhea-AI Summary
Inuvo (NYSE American: INUV) reported preliminary unaudited Q4 2025 net revenue of approximately $14 million, down about 47% YoY, driven mainly by an intentional pullback in its Platform product line. Full-year 2025 net revenue is expected to be approximately $86 million, up about 3% YoY.
The company said it prioritized advertising quality, scalability, and compliance over short-term volume. Final audited results will be released on March 5, 2026; preliminary figures remain subject to change after audit.
Positive
- None.
Negative
- Q4 net revenue down ~47% YoY to ~$14 million
- Intentional Platform pullback caused near-term revenue reduction
News Market Reaction
On the day this news was published, INUV declined NaN%, reflecting a moderate negative market reaction. Argus tracked a peak move of +2.6% during that session. Argus tracked a trough of -39.8% from its starting point during tracking. Our momentum scanner triggered 40 alerts that day, indicating elevated trading interest and price volatility. Trading volume was very high at 4.3x the daily average, suggesting heavy selling pressure.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
INUV gained 3.41% while peers were mixed: PHUN +4.3%, NTWK +5.47%, NVNI +8.38%, YXT -4%, HKIT -8.42%, suggesting a stock-specific reaction rather than a unified sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | AI product launch | Positive | +3.5% | Launch of Ranger AI tool to enhance ad quality and compliance inside Campsight. |
| Nov 18 | Platform enhancement news | Positive | -3.4% | Introduction of IntentPath to visualize and predict audience movement and intent. |
| Nov 06 | Q3 2025 earnings | Negative | -9.1% | Q3 revenue growth with lower gross margin and ongoing net loss and EBITDA pressure. |
| Oct 30 | Earnings call notice | Neutral | -1.4% | Announcement of scheduled Q3 2025 financial results conference call and business update. |
| Oct 06 | Investor conference | Positive | +9.4% | Planned presentation at LD Micro Main Event XIX to highlight company story to investors. |
Product/AI announcements have produced mixed reactions, while earnings-related news has generally aligned with the direction implied by fundamentals.
Over the last few months, INUV has focused on AI-driven advertising capabilities and platform evolution. In October–November 2025, it presented at conferences and hosted a Q3 2025 earnings call, with Q3 net revenue of $22.6 million and margin pressure noted. Subsequent launches of Ranger and IntentPath in November–December 2025 highlighted product innovation. Today’s preliminary Q4 2025 revenue update connects back to that period of Platform product mix changes and quality-focused adjustments.
Market Pulse Summary
This announcement highlights a significant reset in Q4 2025 revenue while preserving modest full-year growth. Preliminary net revenue of $14 million, a 47% year-over-year decline, contrasts with full-year 2025 revenue of $86 million, up 3%. Investors may watch the March 5, 2026 report for details on Platform performance, margins, and how earlier Q3 2025 trends and recent product initiatives translate into 2026 guidance and profitability metrics.
Key Terms
artificial intelligence technical
net revenue financial
Generally Accepted Accounting Principles financial
AI-generated analysis. Not financial advice.
LITTLE ROCK, Ark., Jan. 28, 2026 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence-driven data and advertising technology solutions, today reported preliminary unaudited revenue results for the fourth quarter ended December 31, 2025.
The Company expects fourth-quarter 2025 net revenue to be approximately
“During the quarter, we prioritized advertising quality, scalability, and compliance over short-term volume, leading to a near-term reduction in revenue,” said Rich Howe, Chief Executive Officer. “While we had flagged challenges on our Q3 conference call, the impact ended up greater and more prolonged than expected, extending through Q4 and into January. The steps we have taken were essential for the long-term success of our Platform product line, positioning it for durable, defensible growth. We have reason to believe that revenue will recover in the months ahead.”
Inuvo expects to report its full fourth-quarter and year-end 2025 financial results on its regularly scheduled release of quarterly results and conference call on March 5, 2026.
The financial information and results in this press release are preliminary and have been prepared internally by management based on the best information currently available to the Company and are subject to completion of the fourth quarter and full year financial statements and audit by our independent registered public accounting firm. There can be no assurance that actual results will not differ from the preliminary financial information presented herein and such changes could be material. This preliminary financial data should not be viewed as a substitute for full financial statements prepared in accordance with Generally Accepted Accounting Principles.
About Inuvo
Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2024 as filed on February 27, 2025, and our other filings with the SEC. In addition, our expectations about the fourth quarter and full year 2025 results are based on preliminary information about the fourth quarter and full year and are subject to revision or adjustment based on our quarter and year-end review procedures. Although the fourth quarter and full year are now completed, we are still in the process of our standard financial reporting closing procedures. Accordingly, following completion of our normal closing and audit processes, it may turn out that actual results differ materially from these preliminary results. Factors that could cause our actual results for the fourth quarter and full year to differ materially from our preliminary results include, but are not limited to, inaccurate assumptions, unrecorded expenses, changes in estimates or judgments, and facts or circumstances affecting the application of our critical accounting policies. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo, Inc. and are difficult to predict. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events, or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.
Investor Relations:
Wallace Ruiz
Chief Financial Officer
Tel (501) 205-8508
wallace.ruiz@inuvo.com
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