Inuvo Introduces IntentPath for Next-Level Audience Visualization
Inuvo (NYSE American: INUV) on November 18, 2025 announced IntentPath, an enhancement to the IntentKey platform that visualizes and predicts audience movement from awareness to conversion.
The update uses a proprietary large language model to map changing consumer buying reasons, offers next-day predictive audience and sentiment trends, an upgraded Trending Map for geographic intent surges, enhanced demographic insights using U.S. Census data, and a redesigned interface with model editing and one-click activation to DSPs.
Inuvo (NYSE American: INUV) il 18 novembre 2025 ha annunciato IntentPath, un miglioramento della piattaforma IntentKey che visualizza e prevede il movimento del pubblico dall’awareness alla conversione.
L'aggiornamento utilizza un modello di linguaggio di grandi dimensioni proprietario per mappare le ragioni di acquisto dei consumatori in continua evoluzione, offre tendenze predittive del pubblico e del sentiment per il giorno successivo, una Mappa delle tendenze migliorata per i picchi di intento geografico, approfondimenti demografici potenziati utilizzando i dati del U.S. Census, e un'interfaccia riprogettata con modifica del modello e attivazione con un clic verso i DSP.
Inuvo (NYSE American: INUV) el 18 de noviembre de 2025 anunció IntentPath, una mejora de la plataforma IntentKey que visualiza y predice el movimiento de la audiencia desde el reconocimiento de la marca hasta la conversión.
La actualización utiliza un modelo de lenguaje grande propio para mapear las razones de compra de los consumidores en cambio, ofrece audiencia predictiva para el día siguiente y tendencias de sentimiento, un Mapa de Tendencias mejorado para picos de intención geográfica, ideas demográficas mejoradas utilizando datos del U.S. Census, y una interfaz rediseñada con edición de modelo y activación con un clic hacia DSPs.
인유(뉴욕 증권거래소 AMEX: INUV)는 2025년 11월 18일에 청중의 인지에서 전환까지의 움직임을 시각화하고 예측하는 IntentKey 플랫폼의 확장인 IntentPath를 발표했습니다.
이번 업데이트는 변화하는 소비자 구매 이유를 매핑하기 위해 독자적인 대형 언어 모델을 사용하고 다음 날 예측 청중 및 감정 동향을 제공하며, 지리적 의도 급등을 위한 개선된 Trending Map, 미국 인구조사 데이터를 활용한 향상된 인구 통계 통찰력, 모델 편집과 DSP로의 원클릭 활성화를 포함한 재설계된 인터페이스를 제공합니다.
Inuvo (NYSE American: INUV) le 18 novembre 2025 a annoncé IntentPath, une amélioration de la plateforme IntentKey qui visualise et prédit le mouvement du public, de la notoriété à la conversion.
La mise à jour utilise un modèle de langage de grande taille propriétaire pour cartographier les raisons d'achat des consommateurs en évolution, propose des tendances auditoire et sentiment prévisionnelles pour le jour suivant, une Carte des tendances améliorée pour les pics d'intention géographique, des insights démographiques renforcés grâce aux données du U.S. Census, et une interface repensée avec édition du modèle et activation en un clic vers les DSP.
Inuvo (NYSE American: INUV) hat am 18. November 2025 IntentPath angekündigt, eine Erweiterung der IntentKey-Plattform, die die Bewegungen des Publikums von Awareness bis Konversion visualisiert und vorhersagt.
Das Update verwendet ein proprietäres Large-Language-Model, um die sich ändernden Kaufmotive der Verbraucher zu kartieren, bietet eine Tagesvorausvorhersage der Zielgruppe und Stimmungen, eine verbesserte Trending Map für geografische Absichtsspitzen, verbesserte demografische Einsichten auf Basis von US Census-Daten und eine neu gestaltete Benutzeroberfläche mit Modellbearbeitung und One-Click-Aktivierung für DSPs.
Inuvo (NYSE American: INUV) في 18 نوفمبر 2025 أعلن IntentPath، تحسيناً لمنصة IntentKey التي تُظهر وتتنبأ بحركة الجمهور من الوعي إلى التحويل.
الترقية تستخدم نموذج لغوي كبير مملوك لتخطيط أسباب شراء المستهلكين المتغيرة، وتقدم اتجاهات الجمهور والمزاج التنبؤية لليوم التالي، وخريطة الاتجاهات المحسّنة للهبوط النّيّة الجغرافية، ورؤى ديموغرافية محسّنة باستخدام بيانات مكتب الإحصاء الأمريكي، وواجهة مُعاد تصميمها مع تحرير النموذج و التفعيل بنقرة واحدة إلى DSPs.
- None.
- None.
Insights
Inuvo released IntentPath, an AI-driven visualization and audience-activation upgrade to IntentKey.
The update adds a new visualization called IntentPath that maps audience movement from awareness to conversion and uses a proprietary large language model to surface changing buying reasons. It also introduces next-day predictive audience and sentiment trends, an upgraded Trending Map for geographic surges, enhanced demographic insights using U.S. Census data and proprietary modeling, and one-click activation to DSPs.
The announcement describes a workflow: data mapped by AI into an intent "journey," surfaced via a redesigned interface, editable models, and direct activation. The key dependencies are adoption by marketers, the accuracy of the proprietary large language model and predictive trends, and the fidelity of demographic modeling based on U.S. Census inputs. Privacy-safe claims are stated but rely on the unspecified modeling approach and product integration into clients' DSPs.
Risks and limitations include model accuracy, client implementation effort, and whether next-day predictions materially improve targeting compared with current tools. Monitor customer adoption metrics, any disclosed accuracy or validation figures for the LLM-led intent mapping, and time-to-activation rates to DSPs over the next
LITTLE ROCK, Ark., Nov. 18, 2025 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence AdTech solutions, today announced enhancements to the IntentKey® Platform, marking a major advancement in the way marketers create, visualize, understand, and activate audiences based on intent.
The updated platform introduces IntentPath, a new visualization capability that predicts how audiences move from awareness to engagement to conversion. Inuvo’s proprietary large language model maps how consumer buying reasons change as they make their way to purchase. This represents a meaningful advancement in understanding why consumers behave the way they do.
“This release takes IntentKey’s intelligence to an entirely new level,” said Rob Buchner, COO of Inuvo. “The platform lets marketers see intent in motion by highlighting the real journey from discovery to decision, powered and generated just-in-time entirely by AI.”
“This is a fundamental shift in how our clients experience audience intelligence,” said Amir Bakhshaie, Senior Vice President of IntentKey. “It turns what used to be abstract data points into targeting leverage. You can literally watch intent unfold and understand why someone is engaging.”
Additionally, the platform now delivers next-day predictive audience and sentiment trends, helping marketers anticipate shifts before they happen. An upgraded Trending Map highlights where intent is surging geographically, while enhanced demographic insights, powered by U.S. Census data and Inuvo’s proprietary modeling, offer a privacy-safe view of likely age, income, and household composition patterns.
These updates are all presented through a redesigned interface featuring improved model editing and one-click activation allowing marketers to send audiences directly to their DSPs.
IntentKey’s concept-based approach gives marketers a timing advantage no legacy system can match. By understanding intent from the open web, the platform identifies high-intent users as much as a day before others do, revealing the motivations behind behavior and unlocking audiences competitors can’t reach.
About Inuvo
Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey® AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
Statements in this press release relating to Inuvo's future plans, expectations, beliefs, intentions, and prospects are "forward-looking statements" and are subject to material risks and uncertainties. A detailed discussion of these factors and other risks that affect our business is contained in Inuvo’s Securities and Exchange Commission (SEC) filings, including our most recent reports on Form 10-K and Form 10-Q under the heading "Risk Factors." These filings are available on the SEC's website or on Inuvo’s website at Investor Relations - Inuvo®. All information in this press release is current as of November 18, 2025, and Inuvo undertakes no duty to update any statement in light of new information or future events.
Media Contact:
Katie Cooper
Director of Marketing, Inuvo
katie.cooper@inuvo.com
Investor Relations:
Wallace Ruiz
Chief Financial Officer
wallace.ruiz@inuvo.com
FAQ
What did Inuvo (INUV) announce on November 18, 2025?
How soon does IntentKey deliver predictive audience and sentiment trends for INUV customers?
What is IntentPath and how does it work in Inuvo's IntentKey (INUV)?
Can marketers activate audiences from IntentKey (INUV) directly to ad platforms?
What demographic data enhancements did Inuvo (INUV) add to IntentKey?
Does IntentKey show geographic changes in intent for INUV clients?
