Jeffs’ Brands: KeepZone AI Enters into a Distribution Agreement with Advanced Vehicle and Threat Detection Systems Developer
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR) announced that its subsidiary KeepZone AI signed a non-exclusive distribution agreement with STI to distribute advanced homeland security products in Canada and Mexico.
The deal adds under-vehicle inspection systems and explosives detectors to KeepZone's portfolio and allows temporary customer-specific exclusivity of up to six months for pre-approved government and security agencies, including Canada's Department of National Defence, RCMP, Secretaría de la Defensa Nacional and Guardia Nacional.
This expands KeepZone's integrated AI-driven security offering alongside recent partnerships for radar, autonomous SOCs and aerostat surveillance.
Positive
- Non-exclusive distribution in Canada and Mexico expands North American market access
- Up to six months customer-specific exclusivity for pre-approved government agencies
- Adds under-vehicle inspection and explosives detection technologies to KeepZone portfolio
- Strengthens integrated AI security offering alongside existing distribution agreements
Negative
- Agreement is non-exclusive overall, allowing competing distributors outside approved exclusivity windows
- Exclusivity is temporary and limited to up to six months, restricting long-term protection from competitors
- Territorial scope limited to Canada and Mexico, not a broader global distribution deal
News Market Reaction
On the day this news was published, JFBR gained 131.18%, reflecting a significant positive market reaction. Argus tracked a peak move of +174.3% during that session. Our momentum scanner triggered 36 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $3M to the company's valuation, bringing the market cap to $6M at that time. Trading volume was exceptionally heavy at 233.8x the daily average, suggesting very strong buying interest.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Pre-news moves in close Internet Retail peers were mixed, with at least one momentum peer (IPW) down about 6.85% and others showing varied directions, pointing to stock-specific rather than sector-wide drivers for JFBR.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 12 | AI expansion update | Positive | -3.4% | Launch of KeepZone AI with multiple security tech distribution agreements. |
| Jan 05 | AI aerostat deal | Positive | -4.3% | KeepZone representation agreement for RT LTA SkyStar aerostat systems. |
| Dec 31 | Fort uplisting plan | Positive | +9.5% | Majority-owned Fort Technology pursuing uplisting to Nasdaq Capital Market. |
| Dec 26 | Fort stake sale | Positive | -15.2% | Sale of part of Fort stake implying specific equity valuations for Fort. |
| Dec 24 | Scanary partnership | Positive | +2.0% | Details on exclusive Scanary AI radar distribution and $1.0M investment. |
Recent strategically positive news (AI/security expansion, Fort stake actions) has often seen negative or volatile next-day moves, indicating frequent divergence between upbeat headlines and short-term price reactions.
Over the last few weeks, JFBR has focused on homeland security and capital structure moves. AI-tagged updates on KeepZone’s pilots and distribution deals around Dec 8–Jan 12 generally described expansion but saw several negative next-day reactions between about -3% and -7%. Corporate actions involving Fort Technology in late December produced both a sharp -15.17% drop on a partial stake sale and a 9.47% gain on an intended Nasdaq uplisting, underscoring volatile responses to strategic announcements.
Market Pulse Summary
The stock surged +131.2% in the session following this news. A strong positive reaction aligns with management’s ongoing pivot toward AI-powered homeland security, adding STI’s under-vehicle and explosives detection to KeepZone’s portfolio. Past AI-tagged news saw volatile responses around 6.77% on average, so outsized gains have precedent. However, prior strategic updates sometimes preceded sharp pullbacks, and regulatory filings highlight convertible debt and warrant adjustments that could influence future trading dynamics.
Key Terms
non-exclusive distribution agreement financial
under-vehicle inspection systems technical
explosives detectors technical
gas chromatography technical
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Jan. 16, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc. (“KeepZone”), has entered into a non-exclusive distribution agreement (the “Agreement”) with STI Ltd. (“STI”), an Israeli developer of specialized homeland security technologies. The Agreement adds to KeepZone’s growing portfolio of integrated security solutions, with a focus on under-vehicle inspection systems, explosives detection devices, and other advanced threat detection tools.
Pursuant to the Agreement, KeepZone will act as a non-exclusive distributor for STI’s products in Canada and Mexico. The Agreement includes provisions for temporary, customer-specific exclusivity periods of up to six months for pre-approved customers, allowing KeepZone to approach key government and security agencies without competition from other distributors during that time. Approved customers include major entities such as Canada’s Department of National Defence, Royal Canadian Mounted Police and Mexican agencies like the Secretaría de la Defensa Nacional and Guardia Nacional. This strategic focus targets high-value sectors, including border security, counter-terrorism, and critical infrastructure protection.
STI’s products complement KeepZone’s existing offerings by providing robust ground-level detection capabilities. Key technologies include:
- Under Vehicle Inspection Systems: Advanced scanners for identifying hidden threats in vehicle undercarriages, ideal for border crossings and secure facilities.
- Explosives Detectors: Handheld and stationary devices using vapor and gas chromatography for rapid, accurate identification of explosive materials.
This strategic partnership builds on KeepZone’s recent expansions, including distribution agreements with Scanary Ltd. for AI-radar threat detection, Zorronet Ltd. for autonomous security operations centers, and RT LTA Systems Ltd. for aerostat surveillance systems. By integrating STI’s technologies, KeepZone continues to position itself as a one-stop shop for multi-layered, AI-enhanced security ecosystems that address evolving global threats.
Alon Dayan, Chief Executive Officer of KeepZone, commented: “We are thrilled to partner with STI, a proven leader in security technology integration. We believe this Agreement expands our ability to deliver comprehensive, end-to-end solutions to government and enterprise clients in North America. STI’s innovative detection systems align perfectly with our mission to support proactive threat mitigation, enhancing safety in critical areas like borders and public infrastructure. We look forward to driving sales in these key markets and exploring further collaborations.”
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement; its belief that the Agreement will expand and enhance KeepZone’s security solutions portfolio; KeepZone’s positioning as an integrator of AI-enabled security technologies; KeepZone’s expectations that the Agreement will support sales efforts with government and enterprise customers in North America; and KeepZone’s belief that the Agreement will advance the Company’s mission of proactive threat mitigation in critical areas such as border security and public infrastructure. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) announce on January 16, 2026?
Which products will KeepZone AI distribute under the JFBR agreement with STI?
How does the exclusivity work in the KeepZone–STI distribution agreement (JFBR)?
Which government agencies are listed as approved customers in the JFBR distribution deal?
Does the KeepZone AI distribution agreement with STI give JFBR exclusive regional rights?
How does the STI deal affect KeepZone AI’s market positioning under JFBR?
