Jeffs’ Brands: Fort Technology Inc. Announces Intention to List its Common Shares on the Nasdaq Capital Market
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced that the board of directors of its majority-owned subsidiary Fort Technology Inc. (TSXV: FORT) approved an initiative to pursue an uplisting of Fort common shares to the Nasdaq Capital Market on Dec. 31, 2025.
Fort said it expects a Nasdaq listing would provide greater visibility and liquidity and access to a broader pool of U.S. and international investors. Management intends to engage advisors, prepare required SEC filings, and satisfy Nasdaq listing requirements. The company cautioned there is no assurance the uplisting will be completed or as to its timing.
Positive
- Board approved initiative to pursue a Nasdaq uplisting
- Management will engage advisors and prepare required SEC filings
Negative
- Company warned there is no assurance the uplisting will be completed
News Market Reaction 14 Alerts
On the day this news was published, JFBR gained 9.47%, reflecting a notable positive market reaction. Argus tracked a peak move of +14.6% during that session. Our momentum scanner triggered 14 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $225K to the company's valuation, bringing the market cap to $3M at that time. Trading volume was above average at 1.8x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
JFBR fell 8.21% while key Internet Retail peers also traded lower: YJ (-13.99%), JWEL (-7.53%), IPW (-5.25%), WNW (-3.83%), WBUY (-1.37%). Despite multiple negatives, the momentum scanner did not flag a coordinated sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 26 | Stake sale in Fort | Neutral | -15.2% | Partial sale of Fort Technology stake implying updated equity valuation. |
| Dec 24 | Scanary partnership detail | Positive | +2.0% | Expanded details on Scanary AI radar partnership and $1.0M investment structure. |
| Dec 23 | Corporate rebranding | Positive | -1.9% | Rebranding toward homeland security tech and new leadership appointments. |
| Dec 17 | Live pilot results | Positive | -7.3% | Successful checkpoint-free weapon screening pilot at a high-profile event. |
| Dec 16 | Distribution expansion | Positive | +10.8% | Expanded exclusive Scanary distribution rights and confirmation of first payment. |
Recent strategic and partnership announcements often saw mixed-to-negative price reactions, with several positive updates followed by share price declines.
Over the last weeks, Jeffs’ Brands reported multiple homeland-security pivot milestones. On Dec 16, it expanded Scanary distribution with a strong 10.81% gain, but subsequent positive updates, including a successful live pilot on Dec 10–11 and a corporate rebranding toward advanced technologies, saw negative price moves of -7.32% and -1.94%. A share sale in Fort Technology on Dec 18 coincided with a -15.17% drop. The current Nasdaq uplisting intention for Fort follows this sequence of strategic shifts and capital moves.
Market Pulse Summary
The stock moved +9.5% in the session following this news. A strong positive reaction aligns with the company’s ongoing strategic pivot and Fort Technology’s planned Nasdaq Capital Market uplisting. However, JFBR has previously shown mixed reactions to favorable announcements, with some positive homeland-security updates followed by declines of up to -15.17%. Investors would need to weigh execution risks around uplisting, the broader shift from e-commerce to security technology, and how future capital or structural moves might influence longer-term trading behavior.
Key Terms
nasdaq capital market regulatory
u.s. securities and exchange commission regulatory
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Dec. 31, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company strategically pivoting into homeland security, today announced that the board of directors of its majority-owned subsidiary, Fort Technology Inc. (TSXV: FORT) (“Fort”), approved a strategic initiative to pursue an uplisting of Fort’s common shares on the Nasdaq Capital Market (“Nasdaq”).
Fort believes that a listing on Nasdaq will provide enhanced visibility, greater liquidity for its shareholders, and access to a broader pool of institutional and retail investors in the United States and internationally.
Fort’s management intends to commence the necessary preparations, including engaging advisors, preparing required filings with the U.S. Securities and Exchange Commission (the “SEC”), and satisfying Nasdaq’s listing requirements. There is no assurance that the uplisting will be completed, or as to the timing of any such uplisting.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company with e-commerce activities operating on the Amazon Marketplace and that has recently expanded into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following a definitive distribution agreement with Scanary Ltd., entered into in December 2025, Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the belief that a listing of Fort’s common shares on Nasdaq will provide enhanced visibility, greater liquidity for its shareholders, and access to a broader pool of institutional and retail investors in the United States and internationally, Fort’s ability to prepare the necessary filings for the SEC, Fort’s ability to satisfy Nasdaq listing requirements, and the completion and timing of such an uplisting. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands announce about Fort Technology (FORT) on Dec. 31, 2025?
What symbols are associated with Jeffs' Brands and Fort Technology for investors?
What steps will Fort take to pursue a Nasdaq listing for FORT shares?
Will the Fort (FORT) Nasdaq uplisting definitely happen and when?
How did Jeffs' Brands say a Nasdaq listing would benefit Fort shareholders?
Where will Fort file documents as part of the Nasdaq uplisting process?
