Jeffs’ Brands Strengthens Strategic Partnership with Scanary Through Expanded Distribution Agreements Covering Key Global Territories and Israeli Stadiums
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR, JFBRW) said that subsidiary KeepZone AI has progressed its strategic distribution partnership with Scanary with a $1.0M consideration schedule underway and the first $200,000 installment completed on Dec 16, 2025. KeepZone gained exclusive stadium distribution rights in Israel for an initial six-month term, auto-renewable for six months upon at least one stadium sale during that term. The original deal grants exclusive rights in Canada, Germany, UAE for 24 months (extendable after a 20-system cumulative purchase) and non-exclusive rights in Spain and Italy. Scanary’s system screens up to 25,000 people/hour with threat detection in under 2 seconds.
Positive
- First $200,000 payment completed toward $1.0M consideration
- Exclusive Israel stadium rights for initial six-month term
- Exclusive distribution in Canada, Germany, UAE for 24 months
- System capacity: 25,000 people/hour with <2s detection
Negative
- Remaining $800,000 payable in four monthly installments
- Israel stadium exclusivity auto-renews only after one sale
- 24-month exclusives extendable only after 20-system cumulative purchase
News Market Reaction
On the day this news was published, JFBR gained 10.81%, reflecting a significant positive market reaction. Argus tracked a peak move of +32.2% during that session. Argus tracked a trough of -7.6% from its starting point during tracking. Our momentum scanner triggered 19 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $82K to the company's valuation, bringing the market cap to $844,212 at that time. Trading volume was above average at 1.6x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers show mixed moves: JWEL up 17.24%, while WBUY, WNW, and IPW are down between 5–13%, and YJ is modestly lower. JFBR’s -5.13% decline does not clearly track a uniform sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 10 | Stadium rights update | Positive | +2.8% | Expanded Scanary deal to exclusive Israeli stadium rights and payment timing. |
| Dec 08 | Leadership change | Positive | +13.8% | Appointed Alon Dayan as CEO of KeepZone AI to lead security pivot. |
| Dec 05 | Definitive agreement | Positive | -36.5% | Signed definitive Scanary distribution agreement with $1M payment and exclusivity. |
| Dec 01 | Market entry plan | Positive | +0.6% | Planned entry into homeland security via MOU for Scanary distribution rights. |
| Nov 17 | Non-binding MOU | Positive | -6.7% | Announced non-binding MOU for exclusive multi-continent Scanary distribution. |
Recent homeland-security and Scanary-related announcements often led to positive reactions, but there are notable negative selloffs on similar positive news, indicating inconsistent market responses.
Over the past month, Jeffs’ Brands has repeatedly highlighted its pivot into AI-based homeland security through Scanary. Starting with a non-binding MOU on Nov 17, 2025, the company advanced to a definitive agreement on Dec 5, 2025 involving a $1 million payment structure and multi-country exclusivity. Subsequent updates added leadership changes and expanded rights, including Israeli stadium exclusivity and progress on the initial $200,000 installment. The current article reiterates and advances this same strategic trajectory.
Market Pulse Summary
The stock surged +10.8% in the session following this news. A strong positive reaction aligns with management’s emphasis on rapid execution and expanded exclusivity across key territories. Prior Scanary-related updates produced mixed but sometimes sharp gains, suggesting traders have treated this pivot as a trading catalyst. However, the stock’s position far below its 200-day moving average and near its 52-week low could make follow-through sensitive to future contract wins and execution milestones.
Key Terms
ai-powered 3d imaging technical
electromagnetic threat-detection systems technical
exclusive distribution rights financial
non-exclusive distribution rights financial
real-time threat detection technical
AI-generated analysis. Not financial advice.
KeepZone AI is expected to complete full
Tel Aviv, Israel, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, which recently began expanding into the global homeland security sector through advanced AI-driven solutions recently announced that its wholly owned subsidiary, KeepZone AI Inc., (“KeepZone”), gained significant progress and expansion of the previously disclosed strategic distribution partnership with Scanary Ltd. (“Scanary”), an Israeli deep-tech pioneer in AI-powered 3D imaging and electromagnetic threat-detection systems.
Since announcing the definitive distribution agreement on December 5, 2025, the partnership has rapidly advanced:
- KeepZone has already initiated the
$1 million consideration payment schedule, with the first$200,000 installment completed and the remaining four monthly installments of$200,000 each expected to proceed on schedule. - Scanary has granted KeepZone additional exclusive distribution rights for its revolutionary AI-radar screening systems specifically for stadium operators in Israel. This new exclusivity runs for an initial six-month period and will automatically renew for a further six months upon the closing of at least one stadium sale in Israel during the initial term.
These developments complement the original agreement, under which KeepZone secured:
- Exclusive distribution rights in Canada, Germany, and the United Arab Emirates for an initial 24-month term (automatically extendable for another 24 months upon achieving a cumulative purchase target of 20 systems);
- Non-exclusive distribution rights in Spain and Italy.
Scanary’s groundbreaking technology enables contactless screening of up to 25,000 individuals per hour in open spaces, eliminating traditional checkpoints and physical searches while delivering real-time threat detection in under two seconds. The system automatically disregards benign objects such as phones and keys, making it ideally suited for high-traffic venues including airports, stadiums, transit hubs, critical infrastructure, and major events.
“We are executing swiftly and expanding even faster than anticipated,” said Alon Dayan, Chief Executive Officer of KeepZone AI. “The addition of exclusive stadium rights in Israel within days of signing the original agreement reflects the strong mutual confidence between our teams and the immediate market recognition of Scanary’s game-changing technology. We are actively engaged with multiple prospects across all granted territories and are confident in our ability to drive meaningful adoption in 2026 and beyond.”
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company with e-commerce activities operating on the Amazon Marketplace and has recently expanded into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing its belief that the remaining four monthly instalments of
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What payment did KeepZone AI make under the Scanary deal (JFBR) on Dec 16, 2025?
Which territories did Jeffs' Brands secure exclusive Scanary distribution rights for (JFBR)?
How long are the exclusive distribution terms in Canada, Germany and UAE for JFBR?
What are the performance specs of Scanary’s system noted by JFBR?
What triggers renewal of Israel stadium exclusivity in the JFBR agreement?
How might the remaining payments affect KeepZone’s near-term cash obligations (JFBR)?
