Jeffs’ Brands: KeepZone AI Targets FIFA World Cup 2026 with Cutting-Edge Holistic Security Solutions for Stadiums and Mega-Events
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR) announced that its subsidiary KeepZone AI is preparing to pursue opportunities to support security operations for the 2026 FIFA World Cup across Canada, Mexico and the United States. KeepZone highlighted strategic collaborations and distribution/representation agreements that combine AI-driven SOC platforms, frictionless AI-radar screening, aerostat ISR, and vehicle/threat detection to enable scalable, low-friction security for stadiums, fan zones, and high-density venues. Key points include exclusive and non-exclusive distribution rights in multiple countries, a live pilot screening 2,600 attendees, and ongoing engagement with stadium operators, host cities, and security agencies ahead of the 2026 games.
Positive
- Exclusive distribution rights for Zorronet SOC in Mexico and Israel
- Scanary system screens up to 25,000 people per hour
- Scanary detects concealed threats in under two seconds
- RT SkyStar aerostats have over seven million operational hours
- KeepZone holds distribution/representation agreements across 6+ countries
Negative
- Several agreements are non-exclusive in major markets like the U.S. and Canada
- No revenue, contract value, or deployment timelines disclosed
- Deployments remain subject to negotiations with stadiums and security agencies
News Market Reaction
On the day this news was published, JFBR declined 2.98%, reflecting a moderate negative market reaction. Argus tracked a peak move of +9.8% during that session. Argus tracked a trough of -7.9% from its starting point during tracking. Our momentum scanner triggered 7 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $126K from the company's valuation, bringing the market cap to $4M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Momentum scanner flagged only IPW moving down (-7.98%) among peers, while JFBR showed a prior 24h gain of 12.59%. With just one peer in momentum and mixed peer moves (e.g., WBUY +24.63%, WNW -1.94%), action appears stock-specific rather than a coordinated Internet Retail move.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 22 | STI distribution deal | Positive | +12.6% | Non-exclusive STI deal for under-vehicle and explosives detection in Canada and Mexico. |
| Jan 21 | Beesense reseller deal | Positive | -36.6% | Non-exclusive Beesense ISR reseller pact expanding defense and security reach in Canada and Mexico. |
| Jan 20 | Anti-drone agreement | Positive | -10.1% | Exclusive Mexico reseller rights for advanced counter-unmanned aerial systems for government users. |
| Jan 16 | STI distribution pact | Positive | +131.2% | Non-exclusive STI distribution for vehicle and threat detection with temporary exclusivity for agencies. |
| Jan 12 | KeepZone AI launch | Positive | -3.4% | Launch of KeepZone AI with multi-country rights and initial pilots for integrated security solutions. |
AI/homeland security announcements often trigger large but inconsistent reactions, with several positive partnerships followed by both strong rallies and sharp selloffs.
Over the past weeks, Jeffs’ Brands has repositioned around KeepZone AI as an integrated homeland security platform. Since January 12, the company has announced the launch of KeepZone with multi-continent rights, followed by exclusive and non-exclusive agreements for C-UAS, STI threat-detection products, and Beesense ISR systems, plus a strategic STI deal on January 22. Today’s FIFA World Cup–focused security positioning builds directly on these agreements and emphasizes real-world mega-event deployment of the existing portfolio.
Historical Comparison
Recent AI-tagged updates on new security partnerships and territories saw an average move of 38.78%, with reactions ranging from sharp rallies to sizable declines.
AI-tagged news shows a progression from launching KeepZone AI and initial multi-country rights to layering in C-UAS, ISR, STI threat detection, and now targeting deployment for FIFA World Cup 2026 mega-events.
Market Pulse Summary
This announcement frames KeepZone AI’s existing collaborations around a concrete use case: security for the 2026 FIFA World Cup across North America. It builds on prior deals for autonomous SOC platforms, frictionless AI-radar screening, aerostat ISR, and vehicle/threat detection. Historically, similar AI-tagged updates around these partnerships led to volatile, mixed price reactions. Investors may watch for executed contracts, deployment scale, and follow-up regulatory filings to gauge how narrative turns into measurable business impact.
Key Terms
security operations center technical
soc technical
isr technical
aerostat systems technical
under-vehicle scanners technical
explosives detectors technical
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Jan. 23, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, today announced its strategic preparations to pursue potential opportunities to support security operations surrounding the 2026 FIFA World Cup (“FIFA World Cup”), the world’s largest global sporting event, to be hosted across Canada, Mexico, and the United States (the “U.S.”).
Through its wholly owned subsidiary, KeepZone AI Inc., (“KeepZone”), the Company plans to deliver comprehensive, AI-powered security ecosystems tailored for high-density environments such as stadiums, fan zones and crowded public gatherings through its recent strategic collaborations for AI-integrated threat detection solutions.
As the world anticipates the FIFA World Cup, which is expected to draw millions of fans and spectators, KeepZone's solutions have the potential to address the challenges of ensuring safety in high-traffic events without disrupting the fan experience.
"The FIFA World Cup represents the pinnacle of international events, where seamless security is paramount," said Alon Dayan, Chief Executive Officer of KeepZone. "We believe our recent strategic collaborations enable us to provide holistic, end-to-end protection that combines frictionless threat detection, autonomous monitoring, and aerial surveillance, making us a key player in safeguarding mega-events like this."
As previously announced, key highlights of KeepZone's preparations include:
- Distribution Agreement with Zorronet Ltd (“Zorronet”): KeepZone has secured exclusive rights to distribute Zorronet's AI-based autonomous Security Operations Center (“SOC”) platform in stadiums across Mexico and Israel, with non-exclusive rights in Spain and the U.S. This technology integrates sensors, cameras, drones, and robotics for real-time threat response, minimizing human intervention and ensuring proactive security in dynamic stadium settings.
- Strategic Collaboration with Scanary Ltd. (“Scanary”): Building on a successful live pilot at Pais Arena Jerusalem, where over 2,600 attendees were screened during a high-profile concert, KeepZone’s distribution agreement with Scanary provides it exclusive distribution rights for Scanary's frictionless AI-radar systems in Canada, Germany and the United Arab Emirates, in addition to stadium-specific exclusivity in Israel. Capable of screening up to 25,000 people per hour without queues, Scanary’s solution detects concealed threats like weapons and explosives in under two seconds, ideal for World Cup entry points and fan zones.
- Representation Agreement with RT LTA Systems (“RT”): Under the representation agreement with RT, KeepZone has been appointed to promote RT's SkyStar™ aerostat systems, which provide persistent aerial intelligence, surveillance, and reconnaissance (“ISR”). With over seven million operational hours worldwide, these lighter-than-air platforms offer multi-layered perimeter protection for stadiums and surrounding areas, complementing ground-based technologies for comprehensive event coverage.
- Distribution Agreement with STI Ltd. (“STI”): KeepZone's non-exclusive distribution agreement with STI provides KeepZone with non-exclusive rights to distribute STI’s products in Canada and Mexico, includes advanced vehicle and threat detection systems, such as under-vehicle scanners and explosives detectors. This enhances border and venue entry security, with temporary exclusivity for key government agencies like Mexico's Guardia Nacional.
These strategic collaborations have provided KeepZone with a diverse portfolio for AI-enhanced homeland security. By integrating these technologies, KeepZone can potentially offer scalable solutions that reduce bottlenecks, lower false positives, and enable natural crowd flow—all critical for an event of the FIFA World Cup's scale.
KeepZone is actively engaging with relevant parties, including stadium operators, host cities, and security agencies, to deploy these systems in preparation for the 2026 games. The company's focus on territories central to the tournament underscores its commitment to global safety standards.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly owned subsidiary, KeepZone AI Inc. following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing its strategic preparations to support security operations for the 2026 FIFA World Cup, its belief that recent strategic collaborations position KeepZone to deliver holistic, end-to-end security solutions, the potential deployment of its technologies at stadiums and fan zones, and its expectations regarding market growth and future engagement with stadium operators, host cities, and security agencies.. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What security role is Jeffs' Brands (JFBR) pursuing for the 2026 FIFA World Cup?
Which technologies will KeepZone AI distribute for World Cup security under JFBR (JFBR)?
What geographic rights did KeepZone secure for Scanary and Zorronet under JFBR's plan?
How fast can Scanary's screening system process attendees per KeepZone (JFBR) claims?
Has KeepZone under JFBR completed large-scale World Cup deployments?
