Jeffs’ Brands: KeepZone AI Secures Strategic Distribution Agreement with STI, Leading Israeli Security Tech Developer
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR, JFBRW) said its subsidiary KeepZone AI signed a non-exclusive distribution agreement with Israeli security developer STI to sell under-vehicle inspection systems, explosives detectors and other threat-detection products in Canada and Mexico. The deal allows customer-specific exclusivity periods of up to six months for pre-approved government customers, including Canada's Department of National Defence and Royal Canadian Mounted Police and Mexican agencies such as Secretaría de la Defensa Nacional and Guardia Nacional. KeepZone said the agreement complements prior distribution deals and expands its AI-enhanced security solutions portfolio for border, counter-terrorism and critical-infrastructure customers.
Positive
- Territories secured: distribution rights in Canada and Mexico
- Customer exclusivity: up to six-month temporary exclusivity for pre-approved customers
- Product expansion: adds under-vehicle inspection and explosives detection technologies
- Portfolio integration: complements existing KeepZone distribution agreements
Negative
- Non-exclusive deal: agreement does not prevent other distributors outside temporary exclusivity
- Exclusivity limited: customer-specific exclusivity capped at six months
- No financial terms: the agreement discloses no contract value, revenue or timing
News Market Reaction
On the day this news was published, JFBR gained 12.59%, reflecting a significant positive market reaction. Argus tracked a peak move of +30.5% during that session. Argus tracked a trough of -3.2% from its starting point during tracking. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $260K to the company's valuation, bringing the market cap to $2M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
JFBR is down while peers show mixed moves: IPW appears in momentum scanners down 6.12%, whereas LGCB is up 7.01%. Broader internet retail peers in the watchlist are only modestly up or down, pointing to a stock-specific move tied to company news rather than a sector-wide rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 21 | Reseller agreement | Positive | -36.6% | Non-exclusive Beesense ISR reseller deal for Canada and Mexico. |
| Jan 20 | Exclusive C-UAS deal | Positive | -10.1% | Exclusive Mexico anti-drone system reseller agreement with aerospace developer. |
| Jan 16 | STI distribution deal | Positive | +131.2% | Non-exclusive STI distribution adding vehicle and explosives detection. |
| Jan 12 | KeepZone launch | Positive | -3.4% | Launch of KeepZone AI and multiple integrated security partnerships. |
| Jan 05 | Aerostat agreement | Positive | -4.3% | Representation agreement for RT LTA SkyStar aerostat systems. |
Recent AI/homeland security announcements have mostly been followed by negative price reactions, with one outlier sharp gain.
Over the past few weeks, Jeffs’ Brands has issued multiple AI-tagged updates around KeepZone AI, including its launch and several distribution or representation agreements across homeland security technologies. Prior news on Beesense ISR products, anti-drone systems, and aerostat platforms saw mixed market reactions, often negative despite strategic expansion. The earlier STI distribution agreement on Jan 16 drew a strong positive move, showing investor responses to similar deals can be volatile.
Market Pulse Summary
The stock surged +12.6% in the session following this news. A strong positive reaction aligns with the company’s pattern of volatile responses to AI-tagged homeland security deals, such as the prior STI agreement that saw a large move. However, JFBR trades well below its $43.69 52-week high and under its $6.10 200-day MA, highlighting ongoing technical weakness. Frequent financings and warrant adjustments in recent filings could still weigh on sentiment if optimism fades.
Key Terms
under-vehicle inspection systems technical
explosives detectors technical
vapor and gas chromatography medical
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Jan. 22, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, recently announced that its wholly-owned subsidiary, KeepZone AI Inc. (“KeepZone”), has entered into a non-exclusive distribution agreement (the “Agreement”) with STI Ltd. (“STI”), an Israeli developer of specialized homeland security technologies. The Agreement adds to KeepZone’s growing portfolio of integrated security solutions, with a focus on under-vehicle inspection systems, explosives detection devices, and other advanced threat detection tools.Pursuant to the Agreement, KeepZone will act as a non-exclusive distributor for STI’s products in Canada and Mexico. The Agreement includes provisions for temporary, customer-specific exclusivity periods of up to six months for pre-approved customers, allowing KeepZone to approach key government and security agencies without competition from other distributors during that time. Approved customers include major entities such as Canada’s Department of National Defence, Royal Canadian Mounted Police and Mexican agencies like the Secretaría de la Defensa Nacional and Guardia Nacional. This strategic focus targets high-value sectors, including border security, counter-terrorism, and critical infrastructure protection.
STI’s products complement KeepZone’s existing offerings by providing robust ground-level detection capabilities. Key technologies include:
- Under Vehicle Inspection Systems: Advanced scanners for identifying hidden threats in vehicle undercarriages, ideal for border crossings and secure facilities.
- Explosives Detectors: Handheld and stationary devices using vapor and gas chromatography for rapid, accurate identification of explosive materials.
This strategic partnership builds on KeepZone’s recent expansions, including distribution agreements with Scanary Ltd. for AI-radar threat detection, Zorronet Ltd. for autonomous security operations centers, and RT LTA Systems Ltd. for aerostat surveillance systems. By integrating STI’s technologies, KeepZone continues to position itself as a one-stop shop for multi-layered, AI-enhanced security ecosystems that address evolving global threats.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement; its belief that the Agreement will expand and enhance KeepZone’s security solutions portfolio; and KeepZone’s positioning as an integrator of AI-enabled security technologies. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) announce on January 22, 2026 about KeepZone AI?
Which government customers are covered by KeepZone AI's STI agreement (JFBR)?
Does the KeepZone–STI agreement give exclusivity to Jeffs' Brands (JFBR)?
What STI technologies will KeepZone AI distribute under the JFBR deal?
How does the STI distribution agreement affect KeepZone AI's product offering for JFBR investors?
