Jeffs’ Brands: KeepZone AI Receives First Commercial Purchase Order to Supply an Anti-Drone System to an Aerospace Systems Integrator
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR) announced that its subsidiary KeepZone AI received its first commercial purchase order for a net-launching counter-unmanned aerial system (C-UAS) from an aerospace systems integrator in Mexico.
The system uses multi-layered soft- and hard-kill net-launching technology for urban, border and critical-infrastructure defense and was sold via KeepZone's exclusive reseller agreement with a defense technology developer. KeepZone holds distribution rights across regions including Mexico, Canada, Germany, UAE, Spain, Italy and Israel.
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News Market Reaction
On the day this news was published, JFBR declined 17.85%, reflecting a significant negative market reaction. Argus tracked a peak move of +12.0% during that session. Argus tracked a trough of -21.3% from its starting point during tracking. Our momentum scanner triggered 16 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $2M from the company's valuation, bringing the market cap to $7M at that time.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
Sector peers in Internet Retail showed mixed moves (IPW up, WBUY and WNW down, YJ flat), suggesting this news is stock-specific rather than part of a broad sector trend.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 23 | World Cup security focus | Positive | -3.0% | KeepZone AI targeting 2026 FIFA World Cup security opportunities using AI solutions. |
| Jan 22 | STI distribution deal | Positive | +12.6% | Non-exclusive STI agreement expanding under-vehicle and explosives detection in Canada, Mexico. |
| Jan 21 | Beesense reseller pact | Positive | -36.6% | Reseller agreement for Beesense ISR products to broaden defense and security offerings. |
| Jan 20 | Anti-drone reseller deal | Positive | -10.1% | Exclusive Mexico reseller rights for advanced C-UAS anti-drone systems targeting security uses. |
| Jan 16 | Homeland security expansion | Positive | +131.2% | Distribution agreement adding vehicle inspection and explosives detection to AI security portfolio. |
AI/homeland-security news has produced highly volatile and often divergent price reactions, with both sharp gains and steep selloffs following similar partnership and distribution updates.
Over the past weeks, Jeffs’ Brands has repeatedly highlighted its KeepZone AI unit, announcing multiple AI-driven homeland security distribution and reseller agreements across Canada, Mexico and other regions. News has ranged from exclusive anti-drone system rights to preparations for the 2026 FIFA World Cup and broader ISR solutions. Price reactions to these AI-tagged updates have swung between sharp rallies and notable declines, underscoring a volatile response pattern to expansion announcements like today’s first commercial C-UAS order.
Historical Comparison
Across 5 prior AI-tagged security expansion updates, JFBR moved on average about 38.69%, with reactions alternating between strong rallies and sharp selloffs.
Recent AI-tagged releases show a progression from signing multi-region distribution and reseller agreements toward concrete deployments, including pilots and today’s first commercial C-UAS order.
Market Pulse Summary
The stock dropped -17.9% in the session following this news. A negative reaction despite a first commercial C-UAS order would fit the pattern of mixed responses to Jeffs’ Brands’ AI-tagged security news, where average moves have been around 38.69% with several sharp declines after seemingly positive partnerships. The stock has traded far below its $43.69 52-week high, and prior distribution-focused updates have sometimes been followed by profit-taking or skepticism about execution, contributing to volatility.
Key Terms
counter-unmanned aerial system technical
c-uas technical
soft- and hard-kill technical
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Jan. 26, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc., (“KeepZone”), has received its first purchase order for a counter-unmanned aerial system (“C-UAS”) solution from an aerospace systems integrator in Mexico (the “Customer”).
The purchase order is for a net-launching counter-drone solution designed to enhance operational capabilities in high-risk environments. The system, which was sold to the Customer through KeepZone’s recent exclusive reseller agreement with a leading aerospace defense technology developer, features a multi-layered soft- and hard-kill platform utilizing net-launching technology, and is designed to neutralize hostile drones while minimizing collateral damage, making it well-suited for urban security, border protection, and critical infrastructure defense.
This sale marks KeepZone’s first purchase order following its entry into various reseller and distribution agreements for integrated security solutions.
The Customer specializes in customizing and deploying homeland security technologies for the Mexican government and enterprise clients. This sale builds on KeepZone’s recent international expansion, which includes exclusive and non-exclusive distribution rights across regions such as Mexico, Canada, Germany, the United Arab Emirates, Spain, Italy and Israel, covering a range of AI-based radar, autonomous security operations, under-vehicle inspection and aerostat technologies.
Alon Dayan, Chief Executive Officer of KeepZone, commented: “This sale represents a significant step in converting our strategic relationships into tangible commercial deployments. By delivering an advanced C-UAS solution to a trusted local integrator, we are addressing immediate operational needs in drone threat mitigation. We believe this purchase order further strengthens our position as a provider of comprehensive, AI-enhanced security solutions and supports accelerated adoption in high-growth international markets.”
Jeffs’ Brands plans to continue pursuing opportunities to deploy its homeland security technologies globally, leveraging its data-driven expertise to meet evolving demands in defense and infrastructure protection.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing its belief that the sale represents a significant step in converting KeepZone’s strategic relationships into tangible commercial deployments, that KeepZone is addressing immediate operational needs in drone threat mitigation, that the purchase order further strengthens KeepZone’s position as a provider of comprehensive, AI-enhanced security solutions, and the Company’s strategic expansion into the homeland security sector. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) announce on January 26, 2026?
What type of C-UAS system did KeepZone AI sell and what is its intended use?
Was the KeepZone C-UAS sale tied to a reseller or distribution agreement?
Which markets does KeepZone claim distribution or reseller rights in following this announcement?
Who is the customer for KeepZone's first purchase order and what do they do?
How does Jeffs' Brands describe the strategic significance of the KeepZone sale for JFBR shareholders?
