Jeffs' Brands: KeepZone AI Moving Forward with Expansion of Global Distribution Network for AI-Integrated Security Technologies

Rhea-AI Summary

Jeffs' Brands (Nasdaq: JFBR) says its subsidiary KeepZone AI is expanding a global distribution and reseller network for AI-integrated homeland security solutions after a strategic pivot begun in late 2025. KeepZone secured exclusive and non-exclusive agreements with multiple Israeli innovators to offer integrated ecosystems combining AI-radar screening, autonomous SOC platforms, persistent aerostat ISR, multi-sensor ISR, under-vehicle scanners, and counter-drone systems.

Milestones include a live pilot screening >2,600 attendees, a first commercial purchase order for a C-UAS in Mexico, and stakeholder engagement for potential 2026 FIFA World Cup deployments across Canada, Mexico, and the U.S.

Positive

• Exclusive distribution rights secured in multiple countries for key technologies
• Successful live pilot: checkpoint-free screening of over 2,600 attendees
• First commercial purchase order received for a C-UAS solution in Mexico
• Representation of SkyStar aerostat systems with >7 million operational hours

Negative

• Commercial traction still early-stage despite initial orders and pilots
• Business model relies on third-party collaborations rather than internal R&D

News Market Reaction

-6.13%

9 alerts

-6.13% News Effect

-13.8% Trough in 5 hr 34 min

-$386K Valuation Impact

$6M Market Cap

0.0x Rel. Volume

On the day this news was published, JFBR declined 6.13%, reflecting a notable negative market reaction. Argus tracked a trough of -13.8% from its starting point during tracking. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $386K from the company's valuation, bringing the market cap to $6M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Screening throughput: 25,000 people per hour Screening time: under two seconds Operational hours: over 7 million operational hours +5 more

8 metrics

Screening throughput 25,000 people per hour Scanary AI-radar checkpoint-free weapon screening

Screening time under two seconds Time to screen each person for weapons/explosives

Operational hours over 7 million operational hours SkyStar aerostat ISR systems track record

Pilot attendees over 2,600 attendees Live pilot at Pais Arena Jerusalem

FIFA World Cup year 2026 Targeted security deployments across Canada, Mexico and the U.S.

Promissory note size $500,000 Convertible promissory note issued December 16, 2025

Cash proceeds $450,000 Cash received for $500,000 note (10% original issue discount)

Available note capacity $94,500,000 Capacity remaining under up to $100,000,000 notes program

Market Reality Check

Price: $0.6000 Vol: Volume 1,010,416 is well ...

low vol

$0.6000 Last Close

Volume Volume 1,010,416 is well below 20-day average 13,773,028 (relative volume 0.07). low

Technical Trading below 200-day MA at 5.87, with price at 0.6595 and 98.47% below 52-week high.

Peers on Argus

JFBR fell 17.85% while close e-commerce peers showed mixed, smaller moves (e.g.,...

JFBR fell 17.85% while close e-commerce peers showed mixed, smaller moves (e.g., IPW -8.02%, YJ +0.76%), indicating stock-specific dynamics rather than a broad sector move.

Previous AI Reports

5 past events · Latest: Jan 26 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 26	C-UAS purchase order	Positive	-17.9%	First commercial order for net-launching C-UAS from Mexican aerospace integrator.
Jan 23	World Cup targeting	Positive	-3.0%	Plans to pursue 2026 FIFA World Cup security opportunities across North America.
Jan 22	STI distribution deal	Positive	+12.6%	Distribution deal for under-vehicle scanners and explosives detectors in Canada, Mexico.
Jan 21	Beesense reseller pact	Positive	-36.6%	Non-exclusive Beesense ISR reseller agreement expanding defense reach in Canada, Mexico.
Jan 20	Anti-drone reseller deal	Positive	-10.1%	Exclusive Mexico reseller agreement for advanced counter-UAS platform.

Pattern Detected

Recent AI/homeland-security announcements have mostly been followed by negative price reactions, with only one of five AI-tagged releases seeing a positive move.

Recent Company History

Over the past week, Jeffs’ Brands has issued a series of AI-focused homeland security updates via its KeepZone AI unit, including new reseller and distribution deals, an exclusive C-UAS agreement in Mexico, and a strategic STI distribution agreement. These culminated in a first commercial C-UAS purchase order and FIFA World Cup 2026 targeting. Despite the growth narrative, four of the last five AI-tagged releases saw negative next-day moves, suggesting market skepticism or dilution/structure concerns even as the operational footprint expands.

Historical Comparison

AI

+16.0 %

Average Historical Move

Historical Analysis

In the last five AI-tagged homeland-security updates, JFBR moved on average about 16.03%, often reacting sharply to expansion news around KeepZone AI.

Typical Pattern

AI-tagged news shows a progression from signing distribution and reseller agreements to executing pilots and landing the first commercial C-UAS order for KeepZone AI.

Market Pulse Summary

The stock moved -6.1% in the session following this news. A negative reaction despite operational pr...

Analysis

The stock moved -6.1% in the session following this news. A negative reaction despite operational progress would fit recent patterns, where four of the last five AI-tagged updates saw declines even as KeepZone AI expanded partnerships and pilots. The market may be weighing capital structure complexity, including convertible financing and warrant resets, against growth prospects. With short interest around 29.98%, downside moves could also reflect short-selling pressure rather than a direct verdict on the technology itself.

Key Terms

ai-radar, security operations center, internet of things, isr, +2 more

6 terms

ai-radar technical

"frictionless AI-radar systems capable of screening up to 25,000 people"

ai-radar is a monitoring tool or service that scans news, filings, product announcements and social signals to detect developments related to artificial intelligence that could affect a company’s prospects. Investors use it like a weather radar—spotting early storms or sunny trends in AI adoption, funding, partnerships or regulatory signals so they can assess potential growth, risk or competitive shifts before they show up in earnings.

security operations center technical

"AI-based autonomous Security Operations Center (“SOC”) platform that integrates"

A security operations center is a dedicated team and technology hub that monitors, detects, and responds to cyber threats and data breaches across an organization’s systems — like a 24/7 control room or neighborhood watch for a company’s digital assets. Investors care because effective security operations reduce the chance of costly hacks, lost customer trust, regulatory penalties, and business disruption, all of which can materially affect a company’s financial performance and valuation.

internet of things technical

"integrates sensors, cameras, drones, Internet of Things (“IoT”) devices, and robotics"

A network of everyday objects—like appliances, machines, vehicles, and sensors—connected to the internet so they can send and receive information and act automatically, like a thermostat that learns your schedule or a factory machine that reports wear. Investors care because these connected devices create new revenue streams, recurring service and data opportunities, and efficiency gains, while also concentrating risks such as security vulnerabilities and ongoing maintenance costs.

isr technical

"aerostat systems, providing persistent aerial intelligence, surveillance, and reconnaissance (“ISR”)"

ISR stands for socially responsible investing (from the French phrase Investissement Socialement Responsable) and means choosing stocks, bonds or funds based on environmental, social and governance criteria in addition to financial return. Like picking a brand that matches your values, ISR matters to investors because it helps align portfolios with personal or institutional priorities, can reduce exposure to companies with regulatory or reputational risks, and can influence demand and valuation for firms deemed more sustainable.

c-uas technical

"multi-layered counter-unmanned aerial systems (“C-UAS”) featuring soft- and hard-kill"

c‑UAS (counter‑unmanned aircraft system) are integrated tools and procedures used to detect, track, and stop unauthorized drones—like a security system that sees and disables an intruder in the sky. Investors watch c‑UAS because rising drone use and tighter rules create demand for hardware, software, and services, which can drive sales growth and affect regulatory risk for companies in defense, airports, utilities, and event security.

original issue discount financial

"for $450,000 in cash, reflecting a 10% original issue discount."

Original issue discount (OID) is the difference between a debt security’s face value and the lower price at which it is first sold, treated as additional interest that accrues over the life of the instrument. For investors it matters because OID raises the effective yield and changes taxable income and the holding’s cost basis over time — think of buying a $100 voucher for $90 and recognizing the $10 gain as earned interest as the voucher approaches maturity.

AI-generated analysis. Not financial advice.

Tel Aviv, Israel, Jan. 27, 2026 (GLOBE NEWSWIRE) --  Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, today provides an update on its strategic pivot into the high-growth global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. ("KeepZone").

KeepZone is rapidly building a global distribution and reseller network for advanced, AI-integrated security technologies. By securing a series of strategic collaborations with leading Israeli innovators in defense and security, KeepZone plans to position itself as a provider of holistic security ecosystems—multi-layered solutions that combine ground-based detection, aerial persistent surveillance, autonomous real-time monitoring, counter-drone capabilities, and AI-driven analytics to address modern threats such as terrorism, drone incursions, and mass-event vulnerabilities.

This expansion, initiated in late 2025, has resulted in a diverse portfolio of cutting-edge technologies through exclusive and non-exclusive agreements, enabling KeepZone to offer integrated, end-to-end solutions rather than standalone products. Key collaborations include:

• Scanary Ltd.: Exclusive distribution rights in Canada, Germany, and the United Arab Emirates (“UAE”) (plus stadium-specific exclusivity in Israel) for frictionless AI-radar systems capable of screening up to 25,000 people per hour for concealed weapons and explosives in under two seconds—ideal for high-traffic venues and checkpoints without disrupting flow.
• Zorronet Ltd.: Exclusive rights in Mexico and Israel (plus non-exclusive rights in Spain and the United States (U.S.”)) for an AI-based autonomous Security Operations Center (“SOC”) platform that integrates sensors, cameras, drones, Internet of Things (“IoT”) devices, and robotics for proactive, low-intervention threat response.
• RT LTA Systems Ltd.: Representation agreement for its SkyStar™ aerostat systems, providing persistent aerial intelligence, surveillance, and reconnaissance (“ISR”) with a proven track record of over 7 million operational hours in border security and critical infrastructure protection.
• Beesense Sensors Systems Ltd.: Non-exclusive reseller agreement in Canada and Mexico for multi-sensor ISR product lines, including Firefly, Mantis, and BEE series, enhancing defense and surveillance capabilities.
• STI Ltd.: Strategic distribution agreement in Canada and Mexico (with temporary customer-specific exclusivity for select agencies) for advanced under-vehicle scanners, explosives detectors, and threat detection tools tailored to border security and entry points.
• Anti-Drone Systems: Exclusive reseller rights in Mexico for multi-layered counter-unmanned aerial systems (“C-UAS”) featuring soft- and hard-kill neutralization (e.g., net-launching technology) to protect urban areas, borders, and infrastructure with minimal collateral damage.

These collaborations enable KeepZone to deliver seamless, AI-enhanced ecosystems that improve threat detection accuracy, reduce response times, and scale efficiently in high-risk environments.

Current Standing in the Homeland Security Landscape KeepZone has transitioned from strategic setup to early-stage commercial traction. Milestones include:

• A successful live pilot of checkpoint-free weapon screening at a major event at Pais Arena Jerusalem where over 2,600 attendees were screened.
• The first commercial purchase order for a C-UAS solution supplied to a Mexican aerospace systems integrator.
• Active engagement with stakeholders for potential deployments supporting the 2026 FIFA World Cup (“FIFA World Cup”) across Canada, Mexico, and the U.S.—targeting stadiums, fan zones, and public gatherings t with the objective of enhancing safety amid millions of attendees without hindering experiences.
  

With a focus on North America (Canada and Mexico as primary markets), Europe (Germany and Spain), the Middle East (the UAE and Israel), and beyond, KeepZone plans to continue evaluating potential opportunities as the homeland security market, which is projected to grow significantly through the 2030s due to rising asymmetric threats and mega-event demands, continues to expand.

Strategic Rationale for Investors This pivot diversifies Jeffs' Brands portfolio beyond e-commerce into a geopolitically relevant sector with strong growth potential. By leveraging collaborations rather than heavy internal research & development, KeepZone has assembled a competitive, AI-integrated portfolio. Early revenue generation, proven pilots, and high-profile opportunities like the FIFA World Cup position the Company for scalable contracts with governments, enterprises, and event organizers—potentially driving recurring revenue and enhanced shareholder value.

About Jeffs’ Brands

Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.

For more information on Jeffs’ Brands visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated expansion of KeepZone’s global distribution and reseller network; the expected positioning of KeepZone as a provider of AI-integrated security ecosystems; prospective commercial traction, future deployments, and revenue opportunities; potential participation in large-scale international events such as the FIFA World Cup; projected growth of the global homeland security market; and the Company’s long-term strategy, scalability, and potential to enhance shareholder value. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

FAQ

What distribution rights did Jeffs' Brands (JFBR) secure for KeepZone AI in 2025–2026?

KeepZone obtained exclusive and non-exclusive distribution/reseller rights across markets including Canada, Mexico, Germany, Spain, the UAE, Israel, and non-exclusive rights in the U.S.

How many people were screened in KeepZone AI's live pilot and where?

A live pilot conducted at Pais Arena Jerusalem screened over 2,600 attendees using checkpoint-free AI screening technology.

Has KeepZone AI generated commercial sales for JFBR?

Yes; KeepZone reported its first commercial purchase order for a counter-UAS solution supplied to a Mexican aerospace systems integrator.

Is KeepZone AI involved in security plans for the 2026 FIFA World Cup under JFBR (Nasdaq: JFBR)?

KeepZone is actively engaging stakeholders for potential deployments across Canada, Mexico, and the U.S. targeting stadiums, fan zones, and public gatherings for the 2026 FIFA World Cup.

What types of technologies will KeepZone AI distribute under Jeffs' Brands (JFBR)?

KeepZone will offer integrated solutions including AI-radar concealed-weapons screening, autonomous SOC platforms, aerostat persistent ISR, multi-sensor ISR, under-vehicle scanners, and multi-layer counter-drone systems.

What are the near-term commercial risks for KeepZone AI under JFBR investors should note?

Key near-term risks noted include early-stage commercial traction and dependence on third-party technology partnerships rather than in-house product development.