Jeffs’ Brands: KeepZone AI Enters into Exclusive Reseller Agreement for Counter- Unmanned Aerial Systems
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR) announced that subsidiary KeepZone AI entered a reseller agreement appointing AeroIntegral as an authorized reseller of certain counter‑UAS solutions in Mexico, subject to regulatory approvals.
The appointment supports KeepZone's Latin America expansion, enabling local sales, integration, training, and promotion to government, defense, and critical infrastructure customers.
Positive
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Negative
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News Market Reaction
On the day this news was published, JFBR declined 3.09%, reflecting a moderate negative market reaction. Argus tracked a peak move of +36.7% during that session. Argus tracked a trough of -13.8% from its starting point during tracking. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $179K from the company's valuation, bringing the market cap to $6M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
JFBR was down 6.13% while key e-commerce peers were mixed: WBUY up 4.96%, WNW up 15.06%, IPW up 4.58%, JWEL and YJ modestly down. Peer-momentum data flagged only WBUY with an intraday move of +11.81%, suggesting JFBR’s decline was stock-specific rather than sector-driven.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 26 | First C-UAS order | Positive | -17.9% | First commercial purchase order for net-launching C-UAS in Mexico. |
| Jan 23 | World Cup targeting | Positive | -3.0% | Plans to pursue 2026 FIFA World Cup security opportunities with AI solutions. |
| Jan 22 | STI distribution deal | Positive | +12.6% | Non-exclusive STI distribution agreement for threat-detection in Canada and Mexico. |
| Jan 21 | Beesense reseller deal | Positive | -36.6% | Non-exclusive Beesense ISR reseller agreement across Canada and Mexico. |
| Jan 20 | Exclusive C-UAS deal | Positive | -10.1% | Exclusive agreement to distribute advanced C-UAS in Mexico. |
Recent AI/homeland security announcements have mostly been followed by negative price reactions, even when the news highlighted commercial wins or new distribution agreements.
Over January 20–26, 2026, Jeffs’ Brands issued a series of AI-focused homeland security updates via KeepZone AI. These included an exclusive C-UAS reseller agreement in Mexico, a non-exclusive Beesense ISR reseller deal across Canada and Mexico, a strategic distribution agreement with STI, World Cup 2026 security targeting, and the first commercial anti-drone purchase order in Mexico. Despite operational progress and expanded regional rights, most of these AI-tagged releases saw negative next-day price moves.
Historical Comparison
Recent AI-tagged updates often produced sizable moves averaging 16.03% in magnitude. Today’s reseller-expansion news fits the same AI/security theme but came alongside a more moderate -6.13% move.
AI-tagged releases show a rapid build-out of KeepZone’s homeland security footprint: from initial exclusive C-UAS rights in Mexico to broader ISR distribution, World Cup 2026 targeting, and a first commercial C-UAS order, now followed by a layered reseller network in Mexico.
Market Pulse Summary
This announcement extended KeepZone AI’s C-UAS footprint by appointing AeroIntegral as an authorized reseller in Mexico under an existing exclusive framework. It reinforced a broader January 2026 push into AI-driven homeland security, building on prior distribution deals and a first commercial order. The company’s shares traded at $0.6191 with a 52-week range of $0.53–$41.8557, and recent history shows sizable moves around similar AI-tagged news, underscoring execution and financing risks to monitor.
Key Terms
counter-unmanned aerial systems technical
C-UAS technical
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc. (“KeepZone”), has entered into a reseller agreement with AeroIntegral S.A. DE C.V. (“AeroIntegral”) for AeroIntegral to act as an authorized reseller of certain counter-unmanned aerial systems (“C-UAS”) in Mexico (the “Reseller Appointment”) as permitted under KeepZone’s exclusive reseller agreement with a leading aerospace defense technology developer (the “Aerospace Company”).
Under the Reseller Appointment, AeroIntegral is permitted to market and promote the Aerospace Company’s C-UAS solutions to government, defense, critical infrastructure, and enterprise customers across Mexico under KeepZone’s supervision and guidance, and subject to applicable regulatory approvals. The Reseller Appointment is part of KeepZone’s broader strategy to expand its presence in Latin America and supports the deployment of the Aerospace Company’s counter-drone technologies in regions facing increasing unmanned aerial threats.
“We are pleased to welcome AeroIntegral as an authorized reseller of the Aerospace Company’s advanced C-UAS systems in Mexico,” said Alon Dayan, Chief Executive Officer of KeepZone. “We believe AeroIntegral’s strong local footprint, technical expertise, and established relationships with security and infrastructure stakeholders make them a valuable partner as we continue to expand our operations in the Mexican market.”
AeroIntegral will work closely with KeepZone to provide local sales support, customer engagement, system integration, and training services. The Aerospace Company’s C-UAS solutions are designed to detect, track, and mitigate unauthorized drone activity, offering scalable protection for urban environments, critical infrastructure, border security, and sensitive facilities.
“Mexico is experiencing a clear increase in demand for effective counter-drone protection,” said Jose’ Miguel Martínez Barrera, Chief Executive Officer of AeroIntegral. “We are excited to collaborate with KeepZone to deliver advanced, scalable C-UAS systems to organizations seeking to secure their airspace and critical assets against emerging aerial threats.”
The Reseller Appointment builds on KeepZone’s recent commercial activities and expansion of its reseller network in Mexico.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Reseller Appointment, the expected contribution of AeroIntegral’s local footprint, technical expertise, and relationships to KeepZone’s expansion in the Mexican market and the potential role of the Reseller Appointment in supporting KeepZone’s broader growth strategy in Mexico and Latin America . Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) announce on January 28, 2026 about KeepZone AI in Mexico?
How will the AeroIntegral reseller appointment affect KeepZone AI's presence in Latin America for JFBR?
Who can AeroIntegral market the Aerospace Company’s C‑UAS solutions to under the JFBR reseller appointment?
What services will AeroIntegral provide as KeepZone AI’s authorized reseller in Mexico?
Does the JFBR reseller agreement require regulatory approvals for C‑UAS sales in Mexico?
