Jeffs’ Brands (Nasdaq: JFBR) inks exclusive DSIT underwater security deal in Mexico
Rhea-AI Filing Summary
Jeffs’ Brands Ltd reports that its wholly owned subsidiary, KeepZone AI Inc., has entered into an exclusive reseller agreement with DSIT Solutions Ltd., a global provider of underwater domain awareness and acoustic intelligence systems.
Under this agreement, KeepZone will lead DSIT’s entry into the Mexican market, targeting government agencies and energy operators with underwater security solutions aimed at countering underwater drug smuggling and protecting offshore assets. The company highlights this as part of its recent pivot from a data‑driven Amazon Marketplace e‑commerce model into the global homeland security sector through AI‑driven, multi‑layered security offerings for critical infrastructure.
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Insights
Jeffs’ Brands advances homeland security pivot via exclusive Mexican reseller deal.
Jeffs’ Brands, through subsidiary KeepZone AI, secured an exclusive reseller agreement with DSIT Solutions to introduce DSIT’s underwater security systems in Mexico. The focus is on countering underwater drug smuggling and protecting offshore energy and other critical assets.
This move aligns with Jeffs’ Brands’ stated pivot from Amazon-focused e‑commerce into homeland security, following a prior distribution deal with Scanary Ltd. The agreement suggests a strategy of aggregating advanced security technologies rather than developing hardware in-house, while leveraging the company’s data-driven and AI capabilities.
Future company filings may clarify how quickly this Mexican market initiative scales, including any revenue contribution, contract wins with government agencies or energy operators, and the extent to which underwater security becomes a core business line alongside other homeland security solutions.
FAQ
What did Jeffs’ Brands (JFBR) announce in its latest Form 6-K?
Jeffs’ Brands announced that its subsidiary KeepZone AI entered an exclusive reseller agreement with DSIT Solutions to introduce underwater security systems in Mexico. The focus is on countering underwater drug smuggling and protecting offshore and other critical infrastructure assets.
Who are the key partners in Jeffs’ Brands (JFBR) new underwater security agreement?
The key parties are KeepZone AI Inc., a wholly owned subsidiary of Jeffs’ Brands, and DSIT Solutions Ltd., described as a global leader in underwater domain awareness and acoustic intelligence systems. KeepZone will act as DSIT’s exclusive reseller in the Mexican market.
How does the DSIT agreement fit Jeffs’ Brands (JFBR) strategy?
Jeffs’ Brands states it has recently pivoted into the global homeland security sector via KeepZone AI, after a distribution deal with Scanary Ltd. The DSIT agreement supports this shift by adding underwater security capabilities to its planned multi-layered critical infrastructure protection offerings.
What market will KeepZone AI target under the DSIT agreement for JFBR?
KeepZone AI will lead DSIT’s entry into the Mexican market, focusing on Mexican government agencies and energy operators. The solutions aim to counter underwater drug smuggling and protect offshore assets as part of broader maritime and critical infrastructure security efforts.
What threats are Jeffs’ Brands (JFBR) and DSIT aiming to address with this agreement?
The companies highlight the shift of drug trafficking operations underwater, including covert divers, hull-mounted drug packages, and semi- or fully submersible vessels. DSIT’s systems are designed to enable early detection, classification, and response to such covert underwater activity.
How does Jeffs’ Brands (JFBR) describe its business after the KeepZone and DSIT deals?
Jeffs’ Brands describes itself as a data-driven company that has pivoted into the global homeland security sector through KeepZone AI. It aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, leveraging AI and its data-driven operating expertise.
AI-generated analysis. How Rhea-AI works. Not financial advice.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the month of February 2026
Commission file number: 001-41482
Jeffs’ Brands Ltd
(Translation of registrant’s name into English)
7 Mezada St.
Bnei Brak, Israel 5126112
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒ Form 40-F ☐
CONTENTS
Press Release
On February 6, 2026, Jeffs’ Brands Ltd (the “Company”) issued a press release titled “Jeffs’ Brands: KeepZone AI Announces Exclusive Agreement for the Reselling of Counter Underwater Systems for Drug Smuggling and Protecting Offshore Assets”, a copy of which is furnished as Exhibit 99.1 to this Report of Foreign Private Issuer on Form 6-K (this “Form 6-K”).
This Form 6-K is incorporated by reference into the Company’s Registration Statements on Form F-3 (File No. 333-277188, File No. 333-262835, File No. 333-283848, File No. 333-283904, File No. 333-285030 and File No. 333-287341) and Registration Statements on Form S-8 (File No. 333-269119, File No. 333-280459 and File No. 333-291322), to be a part thereof from the date on which this Form 6-K is submitted, to the extent not superseded by documents or reports subsequently filed or furnished.
1
EXHIBIT INDEX
| Exhibit No. | ||
| 99.1 | Press Release issued by Jeffs’ Brands Ltd, dated February 6, 2026, titled “Jeffs’ Brands: KeepZone AI Announces Exclusive Agreement for the Reselling of Counter Underwater Systems for Drug Smuggling and Protecting Offshore Assets”. |
2
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| Jeffs’ Brands Ltd | ||
| Date: February 10, 2026 | By: | /s/ Ronen Zalayet |
| Ronen Zalayet | ||
| Chief Financial Officer | ||
3
Exhibit 99.1
Jeffs’ Brands: KeepZone AI Announces Exclusive Agreement for the Reselling of Counter Underwater Systems for Drug Smuggling and Protecting Offshore Assets
Your publication date and time will appear here.| Source:Jeffs’ Brands Ltd
Tel Aviv, Israel, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”) -driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc. (“KeepZone”), has entered into an exclusive reseller agreement (the “Agreement”) with DSIT Solutions Ltd. (“DSIT”), a global leader in underwater domain awareness and acoustic intelligence solutions.
KeepZone will help lead DSIT’s entry into the Mexican market to counter underwater drug smuggling and protect offshore assets, as part of DSIT’s strategic effort to support national authorities and critical infrastructure operators.
Drug trafficking organizations are increasingly shifting their operations underwater, as maritime security above the surface continues to tighten. Much like terrorist organizations that adapt when defensive layers are reinforced, criminal cartels exploit the underwater domain, using covert diver operations, hull-mounted drug packages, and semi-submersible or fully submersible vessels to evade detection. DSIT’s advanced underwater security systems are designed to counter this evolving threat by enabling early detection, classification, and response to covert underwater activity.
Pursuant to the Agreement, KeepZone will lead the introduction of DSIT’s advanced underwater security solutions to Mexican government agencies and energy operators, including systems for:
| ● | Detection of hostile or unauthorized divers |
| ● | Identification of unmanned underwater vehicles (“UUVs”) |
| ● | Protection of ports, anchorages, and coastal assets |
| ● | Underwater protection of offshore oil & gas platforms (“Oil Rigs”) against sabotage, smuggling, and covert underwater intrusion |
| ● | Support for maritime drug intervention and counter-smuggling operations |
Together, KeepZone and DSIT may be able to support a truly multi-layered maritime security approach, above and below the waterline, with the potential to address a critical gap increasingly exploited by organized criminal networks.
Alon Dayan, Chief Executive Officer of KeepZone, commented: “By leading the deployment of DSIT’s underwater security technologies in Mexico, we believe we are enabling authorities and offshore operators to detect and deter threats operating where traditional surveillance cannot, beneath the surface.”
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc., following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
About DSIT Solutions Ltd.
DSIT Solutions Ltd. specializes in underwater domain awareness, sonar, and acoustic intelligence systems designed to protect naval forces, critical maritime infrastructure, and offshore energy assets worldwide.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement, KeepZone’s anticipated role in introducing DSIT’s solutions to the Mexican market, the potential effectiveness of underwater security technologies, the ability of the KeepZone and DSIT to support national authorities and critical infrastructure operators, the potential ability of KeepZone and DSIT to support a multi-layered maritime security approach above and below the waterline, and the possibility that such an approach may help address security gaps that could be exploited by organized criminal networks. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com