Jeffs’ Brands’ KeepZone AI Will Serve as Hydrogen-Powered Drone Systems’ Prime Contractor to Support Government and Defense Clients
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR) announced that wholly owned subsidiary KeepZone AI secured exclusive rights in Mexico to market, sell and support hydrogen-powered drone systems under a commercial agreement with an advanced drone manufacturer. KeepZone will act as prime contractor and exclusive reseller, targeting armed forces and national government agencies.
The systems are described as extended-endurance, low-acoustic-signature platforms intended to complement KeepZone’s AI surveillance, threat-detection and counter-UAS technologies for homeland security and critical-infrastructure missions.
Positive
- Exclusive reseller rights in Mexico for hydrogen-powered drone systems
- KeepZone designated as prime contractor for government proposals
- Combines drones with KeepZone AI surveillance and counter-UAS portfolio
Negative
- No financial terms or contract value disclosed
- Commercial scope appears limited to Mexico market
- Dependence on third-party manufacturer as subcontractor
News Market Reaction
On the day this news was published, JFBR gained 5.39%, reflecting a notable positive market reaction. Argus tracked a peak move of +38.9% during that session. Argus tracked a trough of -4.4% from its starting point during tracking. Our momentum scanner triggered 10 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $274K to the company's valuation, bringing the market cap to $5M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
While JFBR was up 1.07%, peers showed mixed moves: WBUY down 8.88%, LGCB down 6.67%, YJ up 8.81%, WNW up 4.09%. With both gains and losses among peers, today’s setup looks stock-specific rather than a uniform sector rotation.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 28 | Reseller agreement | Positive | -3.1% | AeroIntegral appointed as authorized reseller for counter‑UAS in Mexico. |
| Jan 27 | Network expansion | Positive | -6.1% | Expansion of global distribution network for AI-integrated security tech. |
| Jan 26 | First C-UAS order | Positive | -17.9% | First commercial purchase order for net-launching anti-drone system. |
| Jan 23 | World Cup targeting | Positive | -3.0% | Plans to pursue 2026 FIFA World Cup security opportunities in North America. |
| Jan 22 | Distribution agreement | Positive | +12.6% | Strategic STI deal for under-vehicle inspection and explosives detection. |
Recent AI-tagged announcements have generally been strategic positives, yet 4 of the last 5 saw negative next-day moves, indicating a pattern of share-price weakness following ostensibly favorable news.
Over late January 2026, Jeffs’ Brands used its KeepZone AI subsidiary to pivot from pure e-commerce toward AI-driven homeland security. Deals included distribution rights for threat-detection products in Canada and Mexico, World Cup 2026 security initiatives, and Mexico-focused counter‑UAS agreements plus a first commercial anti-drone order. Despite these expansion steps, four of the last five AI news events were followed by share-price declines, underscoring cautious market reception to the new strategy.
Historical Comparison
In the past weeks, JFBR issued 5 AI-related security expansions. Average next-day move was 8.53%, often negative despite seemingly positive catalysts.
AI-tagged news shows a progression from signing distribution agreements and strategic MOUs to securing a first commercial C-UAS order and now adding hydrogen-powered drone systems for Mexican government and defense prospects.
Market Pulse Summary
The stock moved +5.4% in the session following this news. A strong positive reaction aligns with a string of AI-driven homeland security initiatives, including Mexico-focused counter‑UAS deals and World Cup 2026 targeting. However, prior AI-tagged releases saw negative next-day moves in 4 of 5 cases, suggesting past rallies have been fragile. With shares at $0.5672, far below the $39.95 52-week high and under the $5.55 200-day MA, traders may weigh follow-through risk carefully.
Key Terms
unmanned aerial technical
counter-unmanned aircraft system technical
critical infrastructure protection technical
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Feb. 02, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”)-driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc. ("KeepZone"), has secured exclusive rights in Mexico under a commercial agreement (the “Agreement”) with an advanced drone manufacturer(the “Advanced Drone Manufacturer ”) specializing in hydrogen-powered drones.
Pursuant to the Agreement KeepZone has been granted exclusive rights in Mexico to market, sell and support the Advanced Drone Manufacturer’s systems, which are designed to support a broad range of operational, logistical and security missions. These unmanned aerial platforms are designed to provide extended endurance, low acoustic signature, and operational flexibility, enabling effective deployment across complex environments, including defense, border security, critical infrastructure protection, and other government-led applications.
The drone systems are intended to complement KeepZone’s portfolio of AI-driven surveillance, threat detection, and counter-unmanned aircraft system technologies with the goal of supporting integrated aerial and ground-based security operations within modern homeland security frameworks.
Under the Agreement, KeepZone will serve as the prime contractor and exclusive reseller in Mexico, with the Advanced Drone Manufacturer acting as the manufacturer and sub-contractor. The collaboration features exclusive cooperation on marketing, proposal preparation and customer support, and is targeting primarily armed forces and national government agencies in Mexico.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc., following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement, the performance of the Advanced Drone Manufacturer’s drone systems and its belief that the Advanced Drone Manufacturer’s drone systems will complement KeepZone’s portfolio of AI-driven security solutions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) announce on February 2, 2026 about KeepZone AI?
How will the JFBR agreement affect KeepZone AI’s role in Mexico?
What capabilities do the hydrogen-powered drone systems in the JFBR deal provide?
Does the Jeffs' Brands (JFBR) announcement disclose contract value or financial terms?
Which customers is KeepZone targeting under the JFBR exclusive agreement in Mexico?
