BUILD-A-BEAR "AFTER DARK" TURNS UP THE RIZZ THIS VALENTINE'S DAY WITH DEBUT OF SILVER FOX

Build-A-Bear (BBW) debuts the Silver Fox plush as part of its After Dark Valentine's Day collection, sold exclusively on the brand's 18+ Bear Cave microsite on Feb. 3, 2026.

Rhea-AI Summary

Build-A-Bear (BBW) debuts the Silver Fox plush as part of its After Dark Valentine's Day collection, sold exclusively on the brand's 18+ Bear Cave microsite on Feb. 3, 2026. The launch targets adult "kidults" with themed gift sets, accessories, and optional Record Your Voice sound chips for personalization.

Other After Dark sets include Lovable Lion Rizzler, Cuddly Cougar Romantasy, Barkleigh dog Rosé Over Roses, and themed teddy options; select items include scented paws, tuxedos, and tongue-in-cheek accessories.

Argus Feb 3 session

+0.72% close to close Open Argus

Details

News Market Reaction – BBW

On Feb 3, the day this news came out, BBW closed 0.72% above the previous close.

Data tracked by StockTitan Argus for the Feb 3 session.

Market Context

This announcement highlights Build-A-Bear’s focus on adult consumers through its After Dark Valentin...

Analysis

This announcement highlights Build-A-Bear’s focus on adult consumers through its After Dark Valentine’s collection and the 18+ Bear Cave microsite, extending the brand beyond traditional kids’ offerings. In recent months, BBW emphasized branded experiences, new content, and partnerships, sometimes followed by volatile price reactions, including a -15.54% move after a major Hello Kitty expansion. Investors may watch future earnings, credit facility usage, and the performance of these adult-focused initiatives to gauge their contribution to growth.

Key Figures

Quarterly revenue: $122.7 million Quarterly diluted EPS: $0.62 39-week revenue: $375.3 million +5 more

Quarterly revenue

$122.7 million

Thirteen weeks ended November 1, 2025

Quarterly diluted EPS

$0.62

Thirteen weeks ended November 1, 2025

39-week revenue

$375.3 million

Thirty-nine weeks ended November 1, 2025

39-week diluted EPS

$2.73

Thirty-nine weeks ended November 1, 2025

39-week EBITDA

$56.1 million

Thirty-nine weeks ended November 1, 2025

Revolver base capacity

$40.0 million

Amended credit agreement with PNC Bank

Revolver accordion

$50.0 million

Maximum potential borrowing under credit facility

Quarterly dividend

$0.22 per share

Dividend payable January 8, 2026

Historical Context

5 past events · Latest: Jan 20

5 events

1. Jan 20

   Product promotion

   24h Move

   -8.0%

   Return of Heartwarming Hugs weighted plush for National Hug Day.

2. Jan 15

   Workplace award

   24h Move

   +0.7%

   Recognition on America’s Greatest Workplaces culture-focused list.

3. Dec 17

   Content launch

   24h Move

   -0.7%

   Debut of KABU animated YouTube series with related plush rollout.

4. Dec 17

   Content launch

   24h Move

   -0.7%

   Repeat listing of KABU series and merchandise launch announcement.

5. Dec 04

   Store expansion

   24h Move

   -15.5%

   National expansion of Hello Kitty and Friends Workshop to major malls.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Explore the new plush collection gift sets on the brand's 18+ Bear Cave microsite, tapping into BookTok romantasy and modern charm culture

ST. LOUIS, Feb. 3, 2026 /PRNewswire/ -- This Valentine's Day, age isn't just a number — it's an asset, especially when it comes with silver fur. Build-A-Bear Workshop, the iconic retail brand known for "adding a little more heart to life," is debuting the Silver Fox plush as the newest addition to its After Dark collection, available exclusively online through the brand's popular 18+ Bear Cave microsite.

Sleek, salt-and-pepper furred, and full of undeniable allure, Silver Fox embodies the confident, grown-up energy that defines After Dark. From his sharp tuxedo styling to his martini-in-hand attitude, every detail sets the tone and makes him impossible to resist.

The collection knows exactly who it's for — "kidults," adults who grew up with Build-A-Bear and now enjoy the brand through a more grown-up, playful lens. Silver Fox leads the lineup alongside fan favorites like the Lovable Lion, whose Rizzler Gift Set delivers king-of-the-jungle confidence with a tongue-in-cheek tee, jeans, black glasses, and white shoes. Cuddly Cougar returns this year as a new Romantasy Gift Set, inspired by BookTok favorites and complete with a plush book wristie and genre-nodding details.

Additional furry friends and Valentine's Day gift sets available in the 18+ Bear Cave include:

• Barkleigh™ Dog Stuffed Animal Rosé Over Roses Gift Set — Includes a "Rosé Over Roses" tee, black skirt, matching boots, and a plush "Pawfectly Pink Rosé" accessory
• Silver Fox Stuffed Animal Martini Gift Set — Includes a tuxedo, plush martini wristie, and champagne-scented paws
• Silver Fox Stuffed Animal Shadow Daddy Gift Set — A tongue-in-cheek nod to romantasy fandom, complete with shadowy accessories and brooding vibes
• Happy Hugs Teddy Bear Wingspan Matters Gift Set — Includes a "Wingspan Matters" tee with dragon-wing sleeves

For an extra-personal touch, guests can add a Record Your Voice sound chip, allowing them to include a custom message — sizzling or sweet — and turn each gift into something uniquely memorable.

Since launching the Bear Cave in 2019, Build-A-Bear has used the 18+ microsite to explore how nostalgia evolves as its audience does. The After Dark Valentine's collection continues that approach, blending the brand's signature heart with pop-culture fluency that feels timely, intentional, and unmistakably grown up. To shop the After Dark collection, visit buildabear.com/the-bear-cave/after-dark.

For more information about Build-A-Bear's broader Valentine's Day collection, #StuffYouLove, deals and same-day Uber deliveries of select furry friends and gifts visit www.buildabear.com or follow @buildabear on Facebook, Twitter, YouTube, Instagram, and TikTok.

View original content to download multimedia:https://www.prnewswire.com/news-releases/build-a-bear-after-dark-turns-up-the-rizz-this-valentines-day-with-debut-of-silver-fox-302677927.html

SOURCE Build-A-Bear Workshop

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the Silver Fox release from Build-A-Bear (BBW) for Valentine's Day 2026?

The Silver Fox is a new After Dark plush released Feb. 3, 2026, aimed at adult collectors. According to Build-A-Bear, it ships exclusively via the 18+ Bear Cave microsite and features tuxedo styling, a plush martini wristie, and champagne-scented paws.

Where can investors or customers buy Build-A-Bear After Dark items like Silver Fox (BBW)?

After Dark items are available exclusively online through the 18+ Bear Cave microsite. According to Build-A-Bear, the collection can be shopped at buildabear.com/the-bear-cave/after-dark with select delivery and personalization options.

What personalization options does Build-A-Bear (BBW) offer with the After Dark Valentine's sets?

Customers can add a Record Your Voice sound chip to personalize gifts with a custom message. According to Build-A-Bear, this option lets buyers include a sizzling or sweet recorded message to make each plush unique.

Which other themed gift sets accompany Silver Fox in Build-A-Bear's After Dark collection?

The collection includes Lovable Lion Rizzler, Cuddly Cougar Romantasy, Barkleigh Rosé Over Roses, and Wingspan Matters teddy sets. According to Build-A-Bear, each set features outfit and accessory details tied to grown-up, pop-culture themes.

Does Build-A-Bear (BBW) offer special delivery or purchase channels for After Dark Valentine's items?

Select furry friends and gifts are available with same-day Uber delivery and online-only purchase through the Bear Cave. According to Build-A-Bear, shoppers can find deals, delivery details, and the full Valentine's collection on the company website.