Jeffs’ Brands: KeepZone AI Enters Into Anti-Submarine and Underwater Security Systems with Strategic Agreement
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR, JFBRW) subsidiary KeepZone AI entered an exclusive reseller agreement with a global underwater domain awareness provider on Feb 9, 2026. KeepZone will lead introduction of anti-submarine and underwater security systems to Mexican government agencies and energy operators to counter underwater smuggling and protect offshore assets.
The agreement covers detection of hostile submarines, unauthorized divers, UUVs, port and offshore platform protection, and support for maritime counter-smuggling operations.
Positive
- Exclusive reseller agreement secures market entry into Mexico for underwater security solutions
- Focus on government and energy operators expands company addressable market in homeland security
- Covers broad capability set including anti-submarine, diver, and UUV detection
Negative
- Agreement discloses no contract value, revenue estimates, or implementation timeline
- Operational success depends on winning government approvals and deployments in a regulated sector
Market Reaction
Following this news, JFBR has gained 5.57%, reflecting a notable positive market reaction. Our momentum scanner has triggered 2 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $0.55. This price movement has added approximately $246K to the company's valuation.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Silver for real-time data.
Market Reality Check
Peers on Argus
JFBR was down 5.27% while key Internet Retail peers showed mixed moves (e.g., JWEL -11.16%, IPW +11.14%, YJ +11.92%). With no peers in the momentum scanner and split directions, the move appeared stock-specific rather than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 02 | AI defense contract | Positive | +5.4% | Exclusive rights in Mexico for hydrogen-powered drone systems to government clients. |
| Jan 28 | Reseller agreement | Positive | -3.1% | AeroIntegral appointed as authorized reseller for counter‑UAS solutions in Mexico. |
| Jan 27 | Network expansion | Positive | -6.1% | Expansion of global AI-integrated security distribution network and multiple new agreements. |
| Jan 26 | First C-UAS order | Positive | -17.9% | First commercial purchase order for net-launching counter‑drone system in Mexico. |
| Jan 23 | World Cup targeting | Positive | -3.0% | Plans to pursue AI security opportunities for the 2026 FIFA World Cup events. |
Recent AI/security announcements have generally been positive strategically but often coincided with negative price reactions.
Over the last few weeks, Jeffs’ Brands has repeatedly highlighted KeepZone AI’s pivot into AI-driven homeland security, from FIFA World Cup 2026 security ambitions to C‑UAS purchase orders and expanded distribution rights across multiple countries. Only one of the last five AI-tagged updates, on Feb 02 2026, saw a positive 5.39% reaction, while others posted declines despite seemingly constructive milestones. Today’s underwater security agreement extends that same strategic expansion theme into the maritime and subsea domain.
Market Pulse Summary
The stock is up +5.6% following this news. A strong positive reaction aligns with the pattern of investors occasionally rewarding Jeffs’ Brands’ AI-security milestones, but past history shows mixed follow-through. Prior AI-related announcements often coincided with price declines despite constructive contracts and distribution wins. If a sharp move followed this underwater security agreement, position-sizing, execution of government engagements, and financing dynamics from recent convertible debt would have remained key factors to monitor for durability.
Key Terms
underwater domain awareness technical
acoustic intelligence technical
unmanned underwater vehicles technical
uuvs technical
AI-generated analysis. Not financial advice.
Exclusive agreement with a global leader in underwater domain awareness to support Mexican maritime and offshore security operations
Tel Aviv, Israel, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”) -driven solutions, recently announced that its wholly-owned subsidiary, KeepZone AI Inc. ("KeepZone"), has entered into an exclusive reseller agreement (the “Agreement”) with a global leader in underwater domain awareness and acoustic intelligence solutions.
KeepZone will help lead the counterparty’s entry into the Mexican market to counter underwater drug smuggling and protect offshore assets, as part of a strategic effort to support national authorities and critical infrastructure operators.
Drug trafficking organizations are increasingly shifting their operations underwater, as maritime security above the surface continues to tighten. Much like terrorist organizations that adapt when defensive layers are reinforced, criminal cartels exploit the underwater domain, using covert diver operations, hull-mounted drug packages, and semi-submersible or fully submersible vessels to evade detection. The partner’s advanced underwater security systems, including anti-submarine capabilities, are designed to counter this evolving threat by enabling early detection, classification, and response to covert underwater activity.
Pursuant to the Agreement, KeepZone will lead the introduction of advanced underwater security solutions to Mexican government agencies and energy operators, including systems for:
- Detection of hostile submarines;
- Detection of unauthorized divers;
- Identification of unmanned underwater vehicles (“UUVs”);
- Protection of ports, anchorages, and coastal assets;
- Underwater protection of offshore oil & gas platforms (“Oil Rigs”) against sabotage, smuggling, and covert underwater intrusion; and
- Support for maritime drug intervention and counter-smuggling operations.
Together, KeepZone and the counterparty may be able to support a truly multi-layered maritime security approach, above and below the waterline, with the potential to address a critical gap increasingly exploited by organized criminal networks.
Alon Dayan, Chief Executive Officer of KeepZone, commented: “By leading the deployment of advanced underwater security technologies, including anti-submarine solutions, in Mexico, we believe we are enabling authorities and offshore operators to detect and deter threats operating where traditional surveillance cannot, beneath the surface.”
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc., following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement, KeepZone’s anticipated role in introducing the counterparty’s solutions to the Mexican market, the potential effectiveness of underwater security technologies, the ability of the KeepZone and the counterparty to support national authorities and critical infrastructure operators, the potential ability of KeepZone and the counterparty to support a multi-layered maritime security approach above and below the waterline, and the possibility that such an approach may help address security gaps that could be exploited by organized criminal networks. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did KeepZone AI announce about the exclusive reseller agreement for JFBR on Feb 9, 2026?
How will the JFBR KeepZone agreement affect maritime security for Mexican offshore oil platforms?
Does the JFBR announcement specify the contract value or deployment timeline for the Mexico agreement?
Which specific threats will JFBR's KeepZone solutions target under the Mexico reseller agreement?
What customers will KeepZone pursue in Mexico under the JFBR exclusive agreement?
