Reborn Coffee Advances China Growth Through Completion of Flagship Presence at Tencent’s New Headquarters Campus in Shenzhen
Rhea-AI Summary
Reborn Coffee (NASDAQ: REBN) completed construction of a flagship store within Tencent’s new headquarters campus in Shenzhen, with a grand opening planned after Chinese New Year. The store sits in the campus central/northern buildings with an open atrium and sunken garden, positioning the brand inside a major technology hub spanning more than 80 hectares.
Reborn Coffee named Reborn Health Goods (Shenzhen) as its exclusive master licensee in China and said Brea headquarters is advancing quality control and localized menu development to support international operations.
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Key Figures
Market Reality Check
Peers on Argus
REBN was down 1.55% pre-news with light volume, while peers showed mixed moves: PETZ +0.88%, GTIM -3.38%, BTBD -8.5%, CHSN -4.16%, and YOSH +20.42%. This pattern points to stock-specific rather than coordinated sector trading.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 14 | Nasdaq compliance regained | Positive | +11.9% | Nasdaq confirmed REBN regained compliance with equity listing requirements. |
| Jan 06 | Equity investment | Positive | -0.6% | $6.5M equity investment at $5.45 per share to strengthen balance sheet. |
| Dec 09 | Shareholder update | Positive | +12.9% | Update on premium financings, tech transformation, global licensing and cash-flow goals. |
| Oct 23 | Advisory board formed | Neutral | +2.3% | Formation of advisory board and appointment of Hisham Elkoustaf as chair. |
| Sep 16 | Logistics subsidiary | Positive | +9.6% | Creation of Reborn Logistics with Korean partnerships and revenue potential. |
Recent REBN headlines have mostly been positive corporate or financing developments with four of five prior events seeing share-price moves align with the constructive tone; one premium-priced equity investment saw a slight negative reaction.
Over the last several months, REBN has focused on strengthening its balance sheet and advancing growth initiatives. On Dec 9, 2025, it highlighted $6.5 million of equity commitments at $5.45 per share, expanded licensing to about 10 countries, and flagged a planned Tencent Shenzhen flagship, with shares rising 12.9%. A $6.5 million equity investment at $5.45 per share announced on Jan 6, 2026 slightly dipped the stock (-0.56%). Regaining Nasdaq equity compliance on Jan 14, 2026 saw a 11.95% gain. Earlier, a new logistics subsidiary and advisory board formation also drew positive reactions.
Market Pulse Summary
This announcement highlights completion of REBN’s flagship location within Tencent’s Shenzhen headquarters, a campus spanning more than 80 hectares and about 500,000 square meters of office space. It builds on earlier disclosures of a planned Tencent flagship and broader global licensing. Investors may track how this site contributes to brand visibility, licensing economics, and progress toward management’s previously discussed goals around improved cash flow and profitability, while weighing these ambitions against the company’s historical losses and capital-raising needs.
AI-generated analysis. Not financial advice.
Flagship Location Positioned within Tencent’s Newly Completed Headquarters, Grand Opening Planned Following Chinese New Year
BREA, Calif., Jan. 29, 2026 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (NASDAQ: REBN), a leader in the specialty coffee market, today announced continued progress in its international expansion strategy with the completion of construction for its flagship location within Tencent’s newly developed headquarters campus in Shenzhen, China. With construction now complete, Reborn Coffee expects the grand opening of the location to take place following the conclusion of the Chinese New Year.
Tencent, one of the world’s leading internet and technology services companies, has completed development of its new headquarters campus spanning more than 80 hectares east of Da Chan Bay Island in Qianhai, Bao’an District. The campus has been thoughtfully designed to foster collaboration, dialogue, and innovation, featuring a diverse program of exhibitions, discussions, and activities integrated throughout the campus. Reborn Coffee is proud to confirm that construction of its flagship location within this landmark development has been completed, positioning the brand at the center of one of China’s most influential technology ecosystems.
As Reborn Coffee’s exclusive master licensee in China, Reborn Health Goods (Shenzhen) led the development of this flagship location within Tencent’s new headquarters campus. Reborn Coffee’s store is situated within the central and northern buildings of the campus and features a fully open atrium connected to a sunken garden, designed to function as an active public gathering space. The location forms part of the campus’s primary office environment, which is designed to accommodate more than 23,00 employees across approximately 500,000 square meters of office space.
In parallel with this milestone, Reborn Coffee’s headquarters in Brea, California, is actively continuing to advance quality control initiatives to ensure that products and operations meet the company’s highest global standards. These efforts include refining processes to align with regional characteristics and consumer preferences, with menu development designed to reflect both Reborn Coffee’s core identity and the unique cultural and local attributes of each market it serves.
As the Company continues to execute its global growth strategy, management believes this flagship presence will serve as a meaningful platform for brand visibility, operational learning, and long-term opportunity within one of the world’s most dynamic technology and innovation hubs.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are "forward-looking statements." While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission ("SEC") including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC's website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company's ability to continue as a going concern as indicated in an explanatory paragraph in the Company's independent registered public accounting firm's audit report as a result of recurring net losses, among other things, the Company's ability to successfully open the additional locations described herein as planned or at all, the Company's ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/1f1214f9-011b-49ed-aefc-c81f4447a733
https://www.globenewswire.com/NewsRoom/AttachmentNg/a4d2c1b3-f1b7-4fef-947f-50c1f30a37dc
https://www.globenewswire.com/NewsRoom/AttachmentNg/212baaa3-d6c2-442c-b977-223419cb7aa1
FAQ
When will Reborn Coffee (REBN) open its Tencent HQ flagship in Shenzhen?
Where is the Reborn Coffee (REBN) flagship located within Tencent’s Shenzhen campus?
What role does Reborn Health Goods (Shenzhen) play in Reborn Coffee’s (REBN) China expansion?
How large is Tencent’s new Shenzhen headquarters where REBN’s flagship sits?
How is Reborn Coffee (REBN) preparing operations and menu for the China market?
