Reborn Coffee Announces the Formation of an Advisory Board and Appointment of Hisham Elkoustaf as Chair
Reborn Coffee (Nasdaq: REBN) announced the formation of a new advisory board and named Hisham Elkoustaf as chair on October 23, 2025. The board will advise on strategy, sustainability and global growth as Reborn expands its lifestyle coffee concept. Elkoustaf brings 20+ years of legal, economic and policy experience, prior roles in the U.S. Department of Commerce, senior advisory work in the GCC, and corporate strategy and counsel experience. The release includes a forward-looking statement noting risks, including going-concern language in prior audited financials.
Reborn Coffee (Nasdaq: REBN) ha annunciato la formazione di un nuovo consiglio consultivo e ha nominato Hisham Elkoustaf come presidente il 23 ottobre 2025. Il consiglio fornirà consulenza su strategia, sostenibilità e crescita globale mentre Reborn espande il proprio concetto di caffè lifestyle. Elkoustaf porta oltre 20 anni di esperienza legale, economica e politica, precedenti ruoli presso il Dipartimento del Commercio degli Stati Uniti, lavoro di consulenza senior nel GCC e esperienza in strategia aziendale e consulenza legale. Il comunicato contiene una dichiarazione forward-looking che segnala rischi, inclusi riferimenti al principio di continuità aziendale nei bilanci auditati precedenti.
Reborn Coffee (Nasdaq: REBN) anunció la formación de un nuevo consejo asesor y nombró a Hisham Elkoustaf como presidente el 23 de octubre de 2025. El consejo asesorará sobre estrategia, sostenibilidad y crecimiento global a medida que Reborn expanda su concepto de café de estilo de vida. Elkoustaf aporta más de 20 años de experiencia en derecho, economía y políticas, trabajos previos en el Departamento de Comercio de EE. UU., asesoría senior en la GCC y experiencia en estrategia empresarial y asesoría legal. El comunicado incluye una declaración prospectiva que señala riesgos, incluyendo referencias a la continuidad como negocio en los estados financieros auditados anteriores.
Reborn Coffee (나스닥: REBN)은 새로운 자문 위원회를 구성하고 2025년 10월 23일에 Hisham Elkoustaf를 회장으로 임명했다고 발표했습니다. 위원회는 전략, 지속 가능성 및 글로벌 성장을 자문하며 Reborn이 라이프스타일 커피 콘셉트를 확장하는 데 도움을 줄 것입니다. Elkoustaf는 20년이 넘는 법률, 경제 및 정책 경험을 보유하고 있으며 미국 상무부에서의 직무, GCC에서의 선임 자문 활동, 기업 전략 및 법률 자문 경험을 갖추고 있습니다. 발표에는 향후 전망 진술이 포함되어 있으며, 기존 감사 재무제표의 계속기업성과 관련된 위험을 언급합니다.
Reborn Coffee ( Nasdaq : REBN ) a annoncé la mise en place d'un nouveau conseil consultatif et la nomination de Hisham Elkoustaf comme président le 23 octobre 2025. Le conseil conseillera sur la stratégie, la durabilité et la croissance mondiale à mesure que Reborn étend son concept de café lifestyle. Elkoustaf apporte plus de 20 ans d'expérience en droit, économie et politique, ayant occupé des postes au U.S. Department of Commerce, un travail de conseiller senior dans le GCC et une expérience en stratégie d'entreprise et en conseil. Le communiqué comprend une déclaration prospective indiquant des risques, notamment des mentions de continuité d'exploitation dans les états financiers audités précédents.
Reborn Coffee (Nasdaq: REBN) hat die Gründung eines neuen Beratungsrats bekanntgegeben und Hisham Elkoustaf am 23. Oktober 2025 zum Vorsitzenden ernannt. Der Rat wird in Fragen der Strategie, Nachhaltigkeit und globalen Expansion beraten, während Reborn sein Lifestyle-Coffee-Konzept ausbaut. Elkoustaf bringt mehr als 20 Jahre Erfahrung in Recht, Wirtschaft und Politik mit, zuvor Tätigkeiten im US-Handelsministerium, Senior Advisory-Arbeit im GCC sowie Erfahrungen in Unternehmensstrategie und Rechtsberatung. Die Mitteilung enthält eine zukunftsgerichtete Erklärung mit Risiken, einschließlich Verweisen auf die Fortbestehenswürdigkeit in den früheren geprüften Finanzberichten.
Reborn Coffee (الرقم المدرج في ناسداك: REBN) أعلنت عن تشكيل مجلس استشاري جديد وتعيين Hisham Elkoustaf كرئيس في 23 أكتوبر 2025. سيوفر المجلس المشورة بشأن الاستراتيجية والاستدامة والنمو العالمي بينما توسع Reborn مفهومها لـ«قهوة أسلوب الحياة». يجلب Elkoustaf أكثر من 20 عاماً من الخبرة القانونية والاقتصادية والسياسية، وسبق أن شغل مناصب في وزارة التجارة الأمريكية، وعمل استشاري عالي المستوى في مجلس التعاون الخليجي، وخبرة في استراتيجية الشركات وتقديم المشورة القانونية. يشمل البيان الصحفي فقرة بيانية مستقبليّة تشير إلى مخاطر، بما في ذلك إشارات حول مبدأ الاستمرارية في البيانات المالية المدققة السابقة.
Reborn Coffee (纳斯达克：REBN) 宣布组建新的顾问委员会并于 2025 年 10 月 23 日任命 Hisham Elkoustaf 为主席。该委员会将就战略、可持续发展和全球增长提供咨询，随着 Reborn 扩大其生活方式咖啡概念。Elkoustaf 拥有超过 20 年的法律、经济与政策经验，曾在美国商务部任职、在海湾合作委员会（GCC）担任高级顾问，以及具备企业战略与法律顾问经验。公告中包含前瞻性陈述，指出风险，包括在先前经审计的财务报表中的持续经营相关表述。
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New Advisory Board to Drive Innovation and Growth Globally
BREA, Calif., Oct. 23, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced the formation of its new advisory board to drive innovation and growth within the company and appointed Hisham Elkoustaf as its chair.
The advisory boards will consist of a diverse group of professionals who will help to shape the strategic direction of Reborn Coffee and ensure that its remain committed to its values of sustainability and quality.
Mr. Elkoustaf is an esteemed attorney with over 20 years of experience at the intersection of corporate law, economic development, and foreign policy. He began his career in New York before joining the Office of the General Counsel at the U.S. Department of Commerce. He worked in over ten countries, advising senior government officials and business leaders on legal and trade-related reforms to promote economic growth and attract foreign investment.
Mr. Elkoustaf was most recently a senior legal, economic, and policy advisor to a prominent GCC country and General Counsel and Chief Strategy Officer at a professional sports and entertainment company. Mr. Elkoustaf has served on the advisory boards of several entities, including a merchant bank, an investment fund, a family investment office, and a bilateral chamber of commerce. He continues to counsel startups, across sectors, on business development, capital sourcing, and global partnerships.
Elkoustaf earned his JD from the University of Pennsylvania law School, a MALD from Tufts University’s Fletcher School of Law & Diplomacy, and a BA in Political Science from Columbia University, where he was a member of the NCAA Division I Men’s soccer team.
“We are excited to have Hisham Elkoustaf join us as the chair of our newly-formed advisory board,“ said Jay Kim, CEO of Reborn Coffee Inc. “His extensive experience and insights will be invaluable as we pursue our mission of bringing our new lifestyle concept of Reborn Coffee to the world. I also look forward to the insights and guidance the advisory board will provide and am excited about the future.”
Hisham Elkoustaf added, “I am honored to chair the advisory board and collaborate with a dedicated team of consummate professionals. Together, I believe we can make a significant impact in the coffee industry and drive Reborn Coffee’s innovation and growth globally.”
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
FAQ
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