STOCK TITAN

Leadership shift at Reborn Coffee (NASDAQ: REBN) as Jung Jae Lim becomes CEO

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Reborn Coffee, Inc. announced a leadership change in which Jay Kim resigned as Co-Chief Executive Officer on June 4, 2026, and the Board accepted his resignation effective immediately. Co-Chief Executive Officer Jung Jae Lim, who has served in that role since March 2026, has assumed full responsibilities as Chief Executive Officer.

The Company highlights Mr. Lim’s more than 20 years of leadership experience in logistics and supply chain management and notes there is no family relationship between him and other directors or executive officers. The Board describes this as a natural leadership transition and states it expects no impact on day-to-day operations, expansion plans, franchise development initiatives, or financial reporting obligations.

The press release reiterates standard forward-looking statement cautions and refers investors to recent SEC filings, including the Form 10-Q for the first quarter of 2026, for detailed risk factors, noting prior disclosure of going concern risks related to recurring net losses and other business uncertainties.

Positive

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Negative

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Insights

Reborn Coffee consolidates CEO role under an existing co-leader while reiterating previously disclosed going concern risks.

Reborn Coffee transitions from a co-CEO structure as Jay Kim resigns and existing Co-CEO Jung Jae Lim becomes sole Chief Executive Officer. Because Mr. Lim has already been in a top leadership role since March 2026, this move suggests continuity rather than an abrupt strategic shift based on the information provided.

The Company emphasizes Mr. Lim’s more than 20 years of logistics and supply chain experience and states that operations, expansion plans, franchise development, and financial reporting are expected to remain unaffected. At the same time, the press release points back to prior SEC filings that include a going concern explanatory paragraph tied to recurring net losses and other risks, underscoring that structural leadership stability does not by itself resolve underlying financial challenges already on record.

Investors examining this update can view it primarily as a governance and leadership alignment step, with economic and operational risk factors continuing to be governed by the broader context in recent quarterly filings, particularly the Form 10-Q for the first quarter of 2026 referenced here.

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Jay Kim resignation date June 4, 2026 Date Jay Kim resigned as Co-Chief Executive Officer
Press release date June 8, 2026 Date Company announced CEO transition in Exhibit 99.1
Leadership experience More than 20 years Jung Jae Lim’s leadership experience in logistics and supply chain management
Referenced quarter First quarter 2026 Form 10-Q cited for detailed risk factors and going concern discussion
going concern financial
"the Company’s ability to continue as a going concern as indicated in an explanatory paragraph"
A going concern is a business that is expected to continue its operations and meet its obligations for the foreseeable future, rather than shutting down or selling off assets. This assumption matters to investors because it indicates stability and ongoing profitability, making the business a more reliable investment. Think of it as believing a restaurant will stay open and serve customers, rather than closing down suddenly.
forward-looking statements regulatory
"All statements in this release that are not based on historical fact are “forward-looking statements.”"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
franchise development initiatives financial
"no impact on the Company’s day-to-day operations, ongoing domestic and international expansion plans, franchise development initiatives, or financial reporting obligations."
Average Unit Volumes financial
"including as it relates to increasing sales and growing Average Unit Volumes at our existing stores"
Average unit volumes (AUV) measure the typical sales generated by a single location, outlet, or franchise over a set period, such as a year or quarter. Investors use AUV to gauge how well individual stores are performing—like checking the average earnings of each branch of a chain—because rising AUV suggests stronger customer demand or operational efficiency while falling AUV can signal weakening sales or problems scaling growth.
Emerging growth company regulatory
"Emerging growth company Item 5.02. Departure of Directors or Certain Officers"
An emerging growth company is a recently public or smaller public firm that qualifies for temporary, lighter regulatory and disclosure rules to reduce the cost and effort of being public. For investors, it means the company may provide less historical financial detail and face fewer reporting requirements than larger firms, so it can grow more quickly but also carries higher uncertainty—like buying a promising early-stage product with fewer user reviews.
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of Earliest Event Reported): June 4, 2026

 

REBORN COFFEE, INC.
(Exact name of registrant as specified in its charter)

 

Delaware   001-41479   47-4752305
(State or other jurisdiction
of incorporation)
  (Commission File Number)   (IRS Employer
Identification No.)

 

580 N. Berry Street, Brea, CA   92821
(Address of principal executive offices)   (Zip Code)

 

(714) 784-6369

(Registrant’s telephone number)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Securities Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Common Stock, $0.0001 par value
per share
  REBN   The Nasdaq Stock Market LLC
(Nasdaq Capital Market)

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

 

Resignation of Co-Chief Executive Officer

 

On June 4, 2026, Jay Kim notified the Board of Directors (the “Board”) of Reborn Coffee, Inc. (the “Company”) of his resignation as Co-Chief Executive Officer of the Company and the Board accepted the resignation, effective immediately.

 

Chief Executive Officer

 

Jung Jae Lim, who has served as Co-Chief Executive Officer of the Company since March 2026, has assumed full responsibilities as Chief Executive Officer. Mr. Lim has more than 20 years of leadership experience in logistics and supply chain management, with a background overseeing large-scale operations, multi-node distribution networks, and end-to-end supply chain execution across multiple sectors. There is no family relationship between Mr. Lim and any other director or executive officers.

 

Item 7.01. Regulation FD.

 

On June 8, 2026, the Company issued a press release announcing the resignation of Mr. Kim, a copy of which is attached hereto as Exhibit 99.1.

 

The information furnished in this Item 7.01 of this Current Report on Form 8-K, including Exhibit 99.1 hereto, shall not be considered “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be incorporated by reference into future filings by the Company under the Securities Act of 1933, as amended, or under the Exchange Act, unless the Company expressly sets forth in such future filings that such information is to be considered “filed” or incorporated by reference therein.

 

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits.

 

Exhibit No   Exhibit
99.1   Press Release, dated June 8, 2026
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

1

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Dated: June 10, 2026

 

  REBORN COFFEE, INC.
     
  By: /s/ Jung Jae Lim
  Name: Jung Jae Lim
  Title: Chief Executive Officer

 

2

 

Exhibit 99.1

 

Reborn Coffee Appoints Jung Jae Lim to Assume Full Responsibilities as Chief Executive

Officer as Part of Natural Leadership Transition

 

Experienced Business Leader with a Strong Track Record of Operational and Strategic Execution Assumes Role of Chief Executive Officer Effective Immediately

 

BREA, Calif., June 08, 2026 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (NASDAQ: REBN) (the “Company”), a leader in the specialty coffee market, today announced the appointment of Jung Jae Lim as Chief Executive Officer, effective immediately. As part of this leadership transition, Jay Kim has stepped down from his role as Co-Chief Executive Officer, effective June 4, 2026.

 

The Company’s Board of Directors appointed Jung Jae Lim, who had served as Co-Chief Executive Officer and Director of Reborn Coffee since March 2026, to assume full responsibilities as Chief Executive Officer as part of a natural leadership transition given the Company’s strategic direction and priorities. Mr. Lim is an experienced business leader with a strong track record of operational and strategic execution, and the Board expressed its full confidence in his ability to lead the Company forward. Mr. Lim has more than 20 years of leadership experience in logistics and supply chain management, with a background overseeing large-scale operations, multi-node distribution networks, and end-to-end supply chain execution across multiple sectors.

 

“On behalf of the Board of Directors, I would like to express our gratitude to Jay for his contributions to the Company and its founding vision, and express our full confidence in Mr. Lim’s ability to lead Reborn Coffee through its next chapter,” said Farooq M. Arjomand, Chairman of the Board. “This transition reflects a natural evolution of the Company’s leadership structure and the Board is aligned on its strategic direction and priorities ahead.”

 

The Board of Directors affirmed that this leadership transition will have no impact on the Company’s day-to-day operations, ongoing domestic and international expansion plans, franchise development initiatives, or financial reporting obligations.

 

About Reborn Coffee

 

Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.

 

Forward-Looking Statements

 

All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the first quarter of 2026, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

 

Contacts

 

Investor Relations Contact:

 

Chris Tyson

Executive Vice President

MZ North America

REBN@mzgroup.us

949-491-8235

 

Company Contact:

 

Reborn Coffee, Inc.

ir@reborncoffee.com

 

 

FAQ

What leadership change did Reborn Coffee (REBN) announce in this 8-K?

Reborn Coffee announced that Jay Kim resigned as Co-Chief Executive Officer, effective June 4, 2026, and the Board accepted his resignation. Existing Co-Chief Executive Officer Jung Jae Lim was appointed to assume full responsibilities as Chief Executive Officer, consolidating the leadership role under a single CEO.

When did Jay Kim resign as Co-Chief Executive Officer of Reborn Coffee (REBN)?

Jay Kim notified Reborn Coffee’s Board of Directors of his resignation as Co-Chief Executive Officer on June 4, 2026, and the Board accepted it effective immediately. The Company later issued a press release on June 8, 2026, formally announcing his departure and the related CEO transition.

Who is Jung Jae Lim, the new sole CEO of Reborn Coffee (REBN)?

Jung Jae Lim previously served as Co-Chief Executive Officer and Director of Reborn Coffee since March 2026 and is now sole CEO. He has more than 20 years of leadership experience in logistics and supply chain management, overseeing large-scale operations and multi-node distribution networks across multiple sectors.

How does Reborn Coffee (REBN) expect the CEO transition to affect its operations?

Reborn Coffee’s Board of Directors stated that the leadership transition to Jung Jae Lim as sole CEO will have no impact on day-to-day operations. It also expects no effect on ongoing domestic and international expansion plans, franchise development initiatives, or the Company’s financial reporting obligations, based on current disclosures.

Does Reborn Coffee (REBN) mention any ongoing risks or uncertainties in this disclosure?

Yes. The Company includes forward-looking statement cautions and directs readers to risk factors and management’s discussion in recent SEC filings. These include prior disclosure of going concern risks tied to recurring net losses and other uncertainties affecting expansion, competition, and broader economic conditions.

Where can investors find more detail on Reborn Coffee (REBN) risk factors and going concern issues?

Investors are referred to Reborn Coffee’s recent SEC filings, especially the Form 10-Q for the first quarter of 2026 available on the SEC’s website. Those filings describe risk factors, management’s discussion, and an explanatory paragraph on the Company’s ability to continue as a going concern amid recurring net losses.

Filing Exhibits & Attachments

4 documents